Utopya Worldwide Holdings IncOTC: ANDI

Andiamo Corporation (ANDI) Shareholder Update

2/13/2013

Shareholder Update     

The Campaign Matrix platform is in its final stages and I am excited to share this personal experience with you.

Last night, about 9:30, I sat down with the new Campaign Matrix platform to look for bugs and to test the functionality of the new platform.  I had never actually completed an affiliate marketing campaign, so I figured what better way to experience the functionality of the platform than to give it a real time try.

These are the functions and steps that I experienced:

  1. I started by researching using the “spy tool” to find some keywords that could be used to promote products.  The spy tool allows you to look at existing keywords and current advertisements that are currently being used as they are found on internet search engines. 
  2. Once I found a market that I thought would do well, I used Campaign Matrix to search through many different affiliate offers and find the best offer where I could utilize the keywords that I found in step 1.  Commission Junction had the best offer.
  3. Next, I used the keyword expander to create variations of the keywords that could be potentially searched.
  4. I then created a simple 4 line advertisement and researched the cost associated with getting the newly created ad displayed in search engines.  (See below)
  5. I created a small media buy and set my maximum pay per click at .25 and my daily budget at $100.00.
  6. Just before 10:00 pm, the ad went live.

The total creation of this campaign took less than 30 minutes to complete.  I did not use all of the functionality of Campaign Matrix as I just wanted to do a quick test.

This ad ran overnight and when I logged in this morning, I found that my small test campaign had the advertisement displayed 923 times and it cost me 71 cents to obtain 3 click throughs, resulting in commissions in the amount of $23.75.  Yes, that is correct, I spent a total of 71 cents on this campaign and the commissions were $23.75. 

This was my first test of the Campaign Matrix and trying the affiliate platform.  I am happy to report that it did a great job of finding an under exposed market where I was able to create many variations of keywords to keep the cost per click very low and then created the advertisement that converted to a sale and a commission.

There are many new functions within Campaign Matrix that I did not use and will not report on until the official launch as we don’t want our competitors to see all that we are creating.

We are putting the final touches on the platform as well as creating the front end sales website.  We are also working on the ad copy, the sales funnel, the support side, and many other moving parts prior to the official launch.

Dustin Secor

4 line Advertisement: