Amfil Technologies Inc. (OTC: FUNN), is pleased to provide an overview of its game publishing division, Snakes & Lattes Publishing SAS (Operating as ‘Morning’ Games), which includes its ongoing achievements, current performance, game portfolio, as well as plans for the future.
The Company’s top performing subsidiary, Snakes & Lattes Inc., completed an all-cash acquisition of board game creator and publisher, ‘Morning’ Games, in 2018 and subsequently created Snakes & Lattes Publishing SAS, thus entering the lucrative and rapidly expanding market of game publishing. Utilizing its vast network of distribution channels, industry connections, retail locations, and warehousing, the Company has every advantage and has already achieved great success in the space – and intends to grow even further.
Game Development and Sales
July 2018 to June 2019: The Company produced and delivered its highly anticipated debut game, Kill the Unicorns. Kill the Unicorns gained notoriety through its successful kickstarter campaign. Following the release of KTU, the Snakes & Lattes Publishing division had a turnover of $300,000 Euros in a one-year period.
July 2019 to June 2020: The Company released the retail version of Kill the Unicorns, as well as its first card game, Red Panda, in several major markets including the UK, France, Germany, Italy, Russia, Australia, Canada, and the USA. The expected turnover for this period is also expected to be around $300,000 Euros which is less than originally projected due to the economic slowdown resulting from the pandemic.
Future Plans: During the COVID-19 pandemic, there have been various interruptions with previously used distributors. This has prompted the company to focus on additional direct sales channels instead of depending on sales through distributors. Morning’s games are perfectly suited for direct sales channels such as e-commerce and the Company expects will allow for higher margins. Through the July 2020 to June 2021 period, we will be releasing two additional games which will be discussed in detail moving forward.
Morning has been selling games direct to consumer through its website https://morning-games.com since 2019. The design and content of the website was updated in early 2019 and has seen a significant increase in sales. Morning’s games are also available for sale on Amazon and were added to other marketplaces in France in April 2020. Sales through the Morning website have benefited greatly from the company’s direct customer acquisition strategy using online advertising on platforms such as Facebook and Instagram. Internal marketing knowledge has been supplemented using external agencies to help create and manage the sponsored ads.
The Company is currently strengthening its position and penetrating new international markets with new partners and additional language offerings. Red Panda is now sold in 15 countries (French and English version) through various distributors.
Kill the Unicorns is sold in 25 countries in French, English, German, Italian, and Russian. Kill the Unicorns is set to be released in 3 additional languages in 2020: Spanish, Czech, and Hungarian. The company is in discussions for additional languages such as Polish and Portuguese for 2021. This is actually quite rare in the board game space and only happens to a very a small percentage of the total board gaming market. The number of international partners is a good indication of how well the game has been received to date. Having a game translated into over 25 languages is a blessing in the industry. This opens the door for economy of scale as with having more and more partners and the print runs getting larger and larger, the cost basis drops for the Company slightly and the margins do increase.
Cost reductions
Prior to COVID-19, the company had already taken steps to significantly reduce overhead and increase margins for the publishing business. Snakes & Lattes Publishing SAS has integrated much of the Morning business into existing operational resources and distribution channels. Working remotely was already the norm, so Morning’s office space was eliminated, resulting in significant monthly cost savings.
Additionally, Morning made the strategic decision to outsource certain job roles. Certain functions of game development, graphic design, and marketing and communications were given to contractors to further reduce fixed costs. These changes have resulted in significant cost savings and have been particularly helpful during the pandemic.
Overview of Snakes & Lattes Publishing SAS / Morning Current Product Line
Cube Box Line – Kill the Unicorns
This game has been a smash hit and a fan favorite in our cafes and in homes all over the world. The game is based around a unicorn hunt involving 3 to 6 players. The goal is to build up the most beautiful collection of these legendary beasts without falling into the traps set by the other players.
Wallet Box Line – Red Panda
A very portable game allowing players to compete by putting shaolin super-pandas on the table to fight! A smash hit!
New Release – BUURN
BUURN is set to be released in late 2020 to Morning’s publisher partners, distributors, as well as the fan community which includes people who supported the KTU kickstarter campaign.
In this game, players participate in a big annual hot-sauce competition. They must compete and overcome obstacles such as local mafias to collect the best ingredients and make the spiciest sauce!
The Company is currently exploring sales channels, and also pre-sales channels such as kickstarter to bring this game to market in the best and most cost-effective way. Further details will be announced as the project progresses.
Bonus – The Pigicorn Plush Toy
One of the most lovable characters from Kill the Unicorns. The Pigicorn was so cute that we had to make him real! The little pig that thought he was a unicorn has been a fan favorite with adults and children alike.
Based on their popularity, it is likely that we will bring other popular game characters to life as plush toys as well!
A note from management
"We are very excited for the future of the publishing business” stated Ben Castanie, founder of Snakes & Lattes. “We intend to utilize the wildly successful strategies used for Kill the Unicorns to propel future game releases. People love our games. We are well on our way to being a household name in the board game business! In fact, we were recently approached by a major retailer interested in promoting our line of games. This is likely our largest deal to date. I can’t wait to share this with our amazing shareholders and supporters!”
Further updates can be expected in the coming week.
Please visit the new website which will be being updated and expanded on over the coming weeks at www.amfiltech.com
For further updates from Snakes & Lattes and its parent company, Amfil Technologies Inc., please follow us on Twitter @AmfilTech
For more information regarding the company, and its related subsidiaries please visit the following websites:
Amfil Technologies Inc. - www.amfiltech.com
Snakes & Lattes Inc. - www.snakesandlattes.com
Morning (Snakes & Lattes Publishing SAS) - https://www.morning.us
GRO3 Joint Venture - http://gro3systems.com
Interloc-Kings Inc. - http://www.interloc-kings.com
About Us:
Amfil Technologies Inc. is the parent company to three wholly owned subsidiaries:
1). Snakes & Lagers Inc. holds the trade name and is the owner of Snakes & Lattes Inc. which currently operates 3 tabletop gaming bars and cafes located in Toronto, Ontario and 1 in Tempe, Arizona. The company is in the process of expanding throughout North America. Snakes & Lattes Inc. was the first board game bar and cafe in North America, is believed to be the largest in the world and has the largest circulating public library of board games in North America for customers to choose from. Snakes & Lattes Inc. currently has a 100+ member staff and recently acquired the exclusive distribution rights throughout Canada for some of the most popular board games in the world. The company also operates a lucrative fulfillment and distribution division and has recently entered into the board game publishing business through the acquisition of Morning which is expected to add significant revenues to the bottom line. For more information on Snakes & Lattes Inc. feel free to visit the website at www.snakesandlattes.com
2). The EcoPr03 GRO3 Antimicrobial System was jointly developed between Amfil Tech and A.C.T.S. Inc. which recently rebranded its technology under Advanced Ozone Integration as an extension of the existing ozone technology being utilized in the food and beverage industry and integrated by A.C.T.S. into companies such as Pepsi, Nestle, Sysco, Sun Pacific and many others. The system is a triple-function sanitization unit capable of naturally eliminating 99.9% of water and airborne pathogens and the typically problematic pests that wreak havoc for cultivators (like aphids, whiteflies and spider mites), as well as bacteria, fungus, microbes and mold on surfaces, all without chemicals. The unit can also constantly regulate a given facility's water supply, oxygenating the water and maintaining a consistent PPM infusion of ozone that prevents the formation of algae, bacteria or mold (allowing for comprehensive water recycling), simultaneously removing the need to use pesticides and/or dangerous, often carcinogenic products to treat production problems, as is common throughout the industry today. This environmentally-friendly solution also eliminates odors, while slightly reducing the air temperature, lowering energy consumption by the HEPA filtration and HVAC systems and could potentially allow for a facilities process to be labeled certified organic in the U.S.A. when the crop is no longer considered illegal on the federal level, otherwise "Clean Green" or "Certified Kind" in the meantime. The EcoPr03 GRO3 Antimicrobial System recently passed product review by a registered USDA certifying agent for use in California as well as Pennsylvania and surrounding states. The subsidiary has developed a strategic partnership with Roto Gro, the creator of proprietary rotary hydroponic technology. More information on this product line can be found on the www.gro3systems.com website or on twitter @GRO3Systems.
3). Interloc-Kings Inc. is a hardscape construction company servicing the Greater Toronto Area. This subsidiary is an authorized Unilock installer. Unilock is North America's premier manufacturer of concrete interlocking paving stones and segmental wall products. Interloc-Kings Inc. has an A+ Rating with the Better Business Bureau (BBB) and a 10/10 rating on homestars.com. Specializing in stone and wood installations between $10,000 and $250,000 per project, Interloc-Kings Inc. has quickly become a top, high quality installation company of outdoor living areas in the GTA. More information on this subsidiary can be found at the website www.interloc-kings.com
Safe Harbor Statement
This news release contains statements that involve expectations, plans or intentions (such as those relating to future business or financial results, new features or services, or management strategies) and other factors discussed from time to time in the Company's OTC Market or Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as "may," "should,", "will", "expect," "anticipate," "believe," "estimate," "confident," "intend," "plan" and other similar expressions. Our actual results, such as the Company's ability to finance, complete and consolidate acquisition of IP, assets and operating companies, could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within the control of the company such as a result of various factors, including future economic, competitive, regulatory, and market conditions. The company cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.
Contact:
Ben Castanie
Snakes & Lattes Inc.
Telephone: (416) 500 2911
Email: ben@snakesandlattes.com
Or
Roger Mortimer
Amfil Technologies Inc.
Telephone: (647) 880-5887
Email: rmortimer@amfiltech.com