Business
America’s #1 Choice for Banking Expands Its Lead with the Launch of Chime Prime
SAN FRANCISCO, April 02, 2026--Chime (NASDAQ: CHYM), America’s #1 Choice for Banking1, today announced Chime Prime, a new premium membership tier designed to reward members who make Chime their primary checking account.

About this update from Chime Financial, Inc.
With 5% Cash Back, 3.75% APY, and Premium Rewards — All at No Cost SAN FRANCISCO, April 02, 2026 --( BUSINESS WIRE )--Chime (NASDAQ: CHYM), America’s #1 Choice for Banking 1 , today announced Chime Prime, a new premium membership tier designed to reward members who make Chime their primary checking account. According to J.D. Power, Chime opened more new checking accounts in the United States than any other financial institution in the study, far outpacing even the nation’s largest traditional banks. As more Americans shift their primary banking relationships away from legacy institutions, Chime Prime expands the company’s lead by delivering elevated rewards built on its industry-leading, fee-free banking 2 experience. Members who receive at least $3,000 monthly in qualifying direct deposits automatically unlock Chime Prime 3 , gaining access to: All with no monthly fees and no subscription costs. As part of this launch, Chime is also enhancing Chime Plus — its membership level unlocked through $200+ qualifying direct deposit 3 — increasing cash back from 1.5% to 2%, on a spending category of choice when using Chime Card. Together, Chime Plus and Chime Prime introduce a tiered rewards model that delivers more value for members who make Chime their primary account. While traditional banks have historically reserved rewards for credit cards or high-balance customers, Chime is bringing meaningful rewards directly to everyday banking — a model unmatched in banking today. 9 "Chime has become America’s top choice for new checking accounts because we built a better, fee-free alternative to traditional banking," said Vineet Mehra, Chief Growth Officer at Chime. "Chime Prime builds on that foundation. When members make Chime their primary account, they should receive more — more rewards, more savings, and more benefits — without large balance requirements or subscription fees." Why Americans Choose Chime Chime built its leadership position by eliminating common banking friction — no monthly fees, no overdraft fees, early access to pay via MyPay, credit-building tools, and a simple, app-first experience. Consumer research shows rewards are among the most valued features in a primary checking account, yet nearly one in three Americans receive no rewards from their bank. Chime Prime aligns rewards with everyday banking behavior, delivering even more value to members who choose Chime as their main account. About Chime: Chime (Nasdaq: CHYM) is a financial technology company founded on the premise that core banking services should be helpful, easy, and free. We offer a broad range of low-cost banking and payments products that address the most critical financial needs of everyday people. Our member-aligned business model has helped millions of people to unlock financial progress TM . Member deposits are FDIC-insured through The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC, up to applicable limits 10 . Disclosures Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. The secured Chime Visa® Credit Card is issued by The Bancorp Bank, N.A. or Stride Bank, N.A. pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa credit cards are accepted. View source version on businesswire.com: https://www.businesswire.com/news/home/20260402114526/en/ Contacts Media [email protected]
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