AMERELITE SOLUTIONS, INC.
PRODUCTS
AmerElite Solutions, Inc(TM) provides a full spectrum of products for Anti-Aging. Our product line is named CollagenFusion(TM) by Coll?sense. Collamin_G?, the master ingredient in the CollagenFusion(TM) product line, was invented by Dr. Ladislav Pataki, PhD., CSc. - the highest-ranking sports scientist to defect to the United States. Dr. Pataki is currently the Director of Research and Development for AmerElite. Dr. Pataki developed Serum_G(TM) three years ago. It is a revolutionary product designed to treat connective tissue related conditions such as skin (wrinkles), joints, tendons, and bones. Connective tissue is made of two proteins - elastin and collagen. Collamin_G is an anti-wrinkle ingredient that assists the body to repair and strengthen existing collagen molecules. Wrinkles and sagging skin are the result of the collagen tissue deterioration.
Dr. Pataki has developed a product that is able to penetrate the pores of the skin with ingredients that are native to the skin. Due to physical properties, normal absorption of collagen products into the skin is scientifically impossible. The pore of the skin is 50 microns. The collagen molecule consists of three polypeptide chains in a parallel triple helix. There are approximately 1,000 amino acids in the length of a collagen molecule. The diameter of a single molecule is 0.0014 microns and the length is about .3 microns. A single collagen molecule is smaller than the pore of the skin. The problem is that collagen molecules form a cluster, similar to a cotton ball. This cluster is 500 times larger than a single pore of the skin, which prevents the collagen molecule cluster from penetrating the skin. Many times this will leave a film that covers wrinkles, but does not 'cure' the wrinkles.
Dr. Pataki has developed a formula of native ingredients that provide nourishment to the skin. These elements are readily absorbed by the skin. The elements of Collamin_G(TM) are approximately 500 times smaller than the pores of the skin, which means that approximately 500 elements penetrate the skin through a single pore at one time. This allows a rapid transfer of essential elements beneath the top layer of skin to work with the body and deal with the source of the wrinkles.
In addition to the rapid and effective absorption, the CollagenFusion(TM) Systems' success is based on giving back to the body ingredients that are native to the skin. These essential elements provide the proper nutrients the body requires to support the natural process of collagen genesis. The collagen molecules provide strength to the skin and the strength of these molecules determines the elasticity of the skin. As our skin loses its elasticity wrinkles begin to form. The collagen molecules are made from three horizontal threads that are braided together. These threads are 'glued' together to form a strong tissue. Due to aging and other nutritional deficiencies we start to lose the 'glue' and the collagen chains begin to weaken. This is when the skin begins to lose its elasticity and wrinkles begin to form. Collamin_G contains nutritional elements that our bodies use to strengthen the collagen molecules, and support the body's natural process of collagen regeneration.
We are dedicated to using pure, high quality ingredients without unnecessary additives or fillers. Today's educated customer will be satisfied that our products are created, and ingredients are selected, based upon the latest scientific evidence. Dr. Ladislav Pataki, a leading sports scientist, developed Collamin_G(TM), the basic ingredient in the CollagenFusion(TM) product line.
The CollagenFusion(TM) System
CollagenFusion(TM) by Collesense, combines next generation science and nature to form a product line that works to restore, replenish and return the skin to a youthful state. Every product in the CollagenFusion line contains the revolutionary ingredient Collamin_G(TM). This is the science, which allows for maximum penetration and effectiveness of ingredients native to the skin that provides nourishment in support of the body's natural process of regeneration. Combined with the science, we have developed a skin care line based on botanically derived products. Botanicaly based products offer numerous advantages for the skin. The skin recognizes, 'biochemically', plant derived products better that synthetic chemicals. The CollagenFusion(TM) botanically based skin care line can be used for ALL skin types. Used on a daily basis, the skin feels restored, refreshed and renewed. The CollagenFusion(TM) System encourages a step by step program with the use of these products to maximize results.
CollagenFusion(TM) Cleansing Milk
This refreshing cleansing milk gently removes the build up of daily residue and make up, leaving the skin soft and radiant. It will not dry out or strip your face as it cleans, soothes, and conditions the skin. This is the most effective cleanser that successfully enhances the absorption of Serum_G(TM). Used in the morning and at night.
Cleans away debris, which may block the pores of the skin, which in turn allows the High Potency Serum_G(TM) to penetrate the skin.
Contains the revolutionary science of Collamin_G(TM). With each application, the skin receives essential nutrients, which support the body's natural process of regeneration.
Used to remove Make Up
CollagenFusion(TM) Facial Scrub
This micro-exfoliating scrub gently and effectively aids in the removal of the accumulation of dead surface cells, and refines the pores as it brightens and polishes the skin. A more effective result for diminishing wrinkles is ensured when used as an instep treatment with the application of Serum_G(TM). Use the facial scrub 2 - 3 times per week.
Removes any dead skin cells that may block pores of the skin, which would impede the High Potency Serum_G(TM) from penetrating the skin.
Contains the revolutionary science of Collamin_G(TM). With each application the skin receives essential nutrients which support the body's natural process of regeneration
CollagenFusion(TM) Serum_G(TM)
A high potency serum based on the revolutionary ingredient Collamin_G(TM). Clinical studies have shown that when used daily, Serum_G(TM) reduces the appearance of fine lines and wrinkles and the skin appears tightened. The effectiveness of Collamin_G(TM) is based on nanotechology. The elements of Collamin_G?are approximately 200-500 times smaller than the pores of the skin, which means that approximately 200-500 elements penetrate the skin through a single pore at one time. Made from ingredients native to the skin it contains nutrients that are essential to support the body's natural process of collagen regeneration.
Penetrating within the deep layers of the epidermis the nanomolecules release their properties where they can be most effective
Augments skin firmness and elasticity
Collamin_G(TM) combined with Organic Aloe Gel improves skin moisturization and hydration
Enhances skin smoothness and reduction of fine surface lines
CollagenFusion(TM) Eye Balm
An elegant blend of botanicals and anti-oxidants replenishes, revitalizes and hydrates the delicate under eye area. The texture is creamy and delivers a very fine film to moisturize and soften the under eye area with no pilling or residue. In addition, it may reduce the appearance of puffiness, dark circles, fine lines and wrinkles. Used in the morning and at night following the application of Serum_G(TM).
Contains the rose essential oil that gives a comforting aroma as well as providing an uplifting and tonifying effect on the micro-circulation of the blood in the under eye area.
Contains the revolutionary science of Collamin_G(TM). With each application the skin receives essential nutrients which support the body's natural process of regeneration.
Leaves the eyes feeling 'awake' while moisturizing and hydrating the area
CollagenFusion(TM) Daytime Moisturizer
This ultimate rejuvenating hydrator with natural sun filters, delivers a sustained release of extraordinary moisture into the skin while at the same time creates a sealing barrier on the skin that offers protection from the visible effects of the environment and time. It reduces the appearance of fine lines and wrinkles making beautiful skin a daily reality. Contains a botanically based ingredient that acts as a sun-filtering agent.
Contains the revolutionary science of Collamin_G(TM). With each application the skin receives essential nutrients which support the body's natural process of regeneration
Contains natural sun filtering agents - Shea Butter, Calendula Wax and Citrus Wax
Effectively accelerates an improvement in skin moisturization and hydration
Provides superior skin soothing properties
Apply over the Serum_G(TM) to face and neck daily
CollagenFusion(TM) Night Cream
A revolutionary treatment that supplies a mega dose of anti-oxidants, botanicals and vitamins synergistically blended to deeply nourish the skin for new cellular growth and counter balance all free radical reaction that may damage the skin. The Night Cream strengthens, firms an encourages cell recovery while you sleep.
Contains the revolutionary science of Collamin_G(TM). With application the skin receives essential nutrients which support the body's natural process of regeneration
Contains the rose essential oil for a comforting and relaxing aroma at the end of the day
Nourishes the skin while you sleep
The CollagenFusion(TM) System offers a step by step program that cleans, exfoliates, treats, moisturizes and hydrates the skin. The uniqueness of the system lies in the science. Collamin_G(TM) is an ingredient, broken into nanomolecules, in each botanically based product. Combining science and nature, the CollagenFusion System works on top and below the skin to treat the cause of the wrinkles in addition to moisturizing and hydrating the skin. The consumer begins with the Cleansing Milk to clean away any debris and pollutants while cleaning the face. Next comes the Facial Scrub (used 2 or 3 times a week) to clear away any dead skin cells and fully expose the pores. This is followed by the Serum_G with maximum penetration into the skin to support the body's natural regeneration processes. After the Serum_G quickly absorbs, the Daytime Moisturizer with sun filtering agents is applied to moisturize and protect the face. Finally, the Eye Balm is applied to energize and tone the sensitive skin around the eyes. Now they can put on their make-up and face the day. The Night Cream with antioxidants and vitamins is designed to revitalize the skin while sleeping. Our Research and Development Department is working on several other products to compliment the CollagenFusion family of products such as: Facial Mask, Toner, Body Wash and Body Lotion. Using the CollagenFusion System daily helps dramatically reduce the appearance of fine lines and wrinkles. The skin appears lifted and restored to a youthful essence.
TESTING
In two separate clinical studies, Serum_G(TM) was tested on subjects for a test period of 10 weeks. This time frame was decided in order to test the short term and long term effects of using Serum_G(TM) daily. Each subject in the tests was required to answer a set of questions daily regarding the effects on the skin around the eyes, mouth, neck, and forehead after applying Serum_G(TM). In addition, there was space available for the subjects to write down comments regarding additional observations after using Serum_G(TM). Over half of the participants had before and after photos taken.
The studies concluded the following:
Serum_G(TM) likely absorbs into the skin rapidly.
Serum_G(TM) likely causes instant improvement - a decrease in wrinkles was noted in 77.78% of the cases
Serum_G(TM) likely causes ongoing improvement - 88.89% wrote into the research protocol positive comments about improvement.
Many of the subjects noted personal comments regarding the effects of Serum_G(TM). We identified some of the following key words:
"Thicker Skin", "It is working", "Wow", "I'm impressed", "More improvement",
"Wrinkles Less Deep", "Wrinkles almost gone", "Feel Younger", "Wrinkles less
defined" and "Tighter Skin".
The positive input and outstanding results reflected in the participants' comments and photographs show remarkable improvement in almost 90% of the participants. More studies will be done to further demonstrate the effectiveness and the working mechanism of Serum_G(TM) and the CollagenFusion(TM) System. (See Scientific Research Report - Exhibit H)
FOCUS GROUPS
We commissioned several focus groups of twelve individuals to analyze the six products that make up the CollagenFusion(TM) System. The group consisted of sales representatives from several fine line cosmetic companies, aestheticians, and consumers to try each of the products and provide their feedback on the following - absorption, fragrance, texture and color. The final products that make up the CollagenFusion(TM) System were all given overall excellent ratings by these professionals and consumers.
COMPETITION
The anti-aging industry is booming! In 2004 product sales totaled over $20 billion (Freedonia Group). The reason is simple - Baby Boomers- have a desire to hold on to their good looks! Boomers are hungry for products that make them look and feel young and are going to great lengths and expense to preserve their youthful appearance. In 2004, over 1 million chemical peels and over 2.8 million Botox injections took place (American Society for Aesthetic Plastic Surgery). This is an increase of 54% and 25% respectively over 2003. Approximately 290,000 men and women underwent eyelid surgery and over 165,000 people had a nose job in 2004 (American Society for Aesthetic Plastic Surgery). Many of these were of the boomer generation. They have money and they are not afraid to spend it. Add to this the more mature generation is living longer and they want to present a nice appearance also. These two groups together give those of us in this industry a lot of opportunities.
While there are over 200 Anti-Aging/Anti-Wrinkle products in the market today, no one company or product has a significant share of the market. Manufactures have found that most consumers want an in-depth explanation of what this type of product does. Because of this, most companies use direct sales through print or infomercials to reach the public. However, even with the use of cosmeticians upscale department store brands still have trouble breaking into anyone's top10 list. The products listed below are some of the more successful anti-wrinkle products that are available in this category today. While some offer slightly different ingredients most look to offer products that will hydrate and plump up the skin. Some even try to add collagen to the skin (which Dr. Pataki says is impossible because of the size of the collagen molecule). One even attempts to fool your eyes by filling the wrinkles with nano size prisms to reflect the light away so you can't see the wrinkle. These are all just temporary topical fixes that don't address the real issue of collagen degeneration. To be effective and long lasting a product must not only work on top of the skin but also have the ability to go below the surface to stimulate the body to renew and replace its own collagen. This is exactly what CollagenFusion(TM) with Collamin_G(TM) does. Through the science we are able to deliver Collamin_G in nano-size molecules that are 200 to 500 times smaller than the pore of the skin which allows our product to penetrate deep below the surface of the skin. While Collamin_G nourishes the body to support the production of new collagen molecules the botanical ingredients in each CollagenFusion product work to moisturize the top layers of the skin. Nature combined with science gives us a huge advantage over our competition.
Revitol
Anti-Wrinkle Complex $59.95
Serum $49.95
Moisturizer $39.95
Important ingredients: Hyaluronic Acid, Shea Butter, Argireline
Comments - Argirline works similar to Botox by decreasing the intensity of the muscle contractions thus the number of impelling wrinkles are also reduced. Hyaluronic Acid is a very expensive moisturizer that usually is provided in very small amounts. Nothing in this product works with the body to help regenerate the collagen molecules.
Strivectin - SD
Strivectin SD 6oz. $135.00
Strivectin SD Eye Cream $ 56.00
Ingredients: Pal-KTTKS (Palmitoyl pentapeptides - 3)
Comments - In all of their advertising we don't see any before and after photos. All of their published studies are related to stretch marks, not wrinkles. The product appears to be a popular moisturizer.
Hydroderm
Lotion $79.95
Ingredients: marine collagen, Vyo-serum
Comments - Their advertising says with its revolutionary patented collagen delivery system it delivers whole collagen molecules directly to the skin. It is physically impossible to have whole collagen molecules penetrate beneath the skin. Without penetrating the skin the collagen molecules sit on top of the skin and act as a moisturizer.
Avotone
Cream $89.95
Ingredients: Propylene Glycol, Ethylparaben, Mythyparaben, and Avocado Oil
Argireline.
Comments - Works on decreasing the intensity of the muscle contractions thus the number of impelling wrinkles are also reduced. This product is not as effective on hard to handle areas. Nothing in this product supports collagen reproduction. Paraben preservatives are potential carcinogens and are getting an increased amount of negative press.
Rejuvinol
AM Cream
PM Cream together they form a kit $179.99
Ingredients: Hyaluronic Acid (AM), Argirline (PM)
Comments - Key ingredient in the AM cream is Hyaluronic Acid. This is strictly a moisturizer. It is expensive and is usually found in very low amounts in products. They claim that it improves collagen health but do not say how. The PM product contains Argirline, the popular ingredient that helps to relax the intensity and frequency of facial muscle contractions. No mention of how it works to promote the regeneration of the collagen molecules.
Alpha Derma CE
Pump $129.95
Ingredients: Acetyl Hexapeptide-3 (Argireline), Alpha Lipoic Acid,
Ester C, DMAE, Elastin, Collagen, Soy
Comments - Contains Argirline, the ingredient that works on decreasing the intensity of the muscle contractions thus the number of impelling wrinkles are also reduced. As an ingredient collagen is only capable of moisturizing the skin, as it is not possible for a whole collagen molecule to penetrate beneath the top layer of skin. This product does not appear to have ingredients that work to stimulate new collagen production.
OHT Peptide - 3
Cream $135.00
Ingredients: Palmitoyl Oligopeptides - 3, Palmitoyl tetrapeptides - 3
Acetyl Hexapeptides - 3 (Argirline)
Comments - Contains Argirline, the ingredient that works on decreasing the intensity of the muscle contractions thus the number of impelling wrinkles are also reduced.
DDF Wrinkle Relax
Cream $80.00
Ingredients: Acyetyl-Hexapeptide-3 (Argirline), Pentapeptide
Comments - Some people experience a slight burning sensation. Contains Argirline, the ingredient that works on decreasing the intensity of the muscle contractions thus the number of impelling wrinkles are also reduced. Contains a very small amount of Argireline so is not as effective as some other products. Nothing in this product works to regenerate the collagen molecules.
Regenerist
Daily regenerating serum $18.99
Ingredients: Pal-KTTKS (Palmitoyl Oligopeptides - 3) combined with vitamins
Comments - Regenerates the skin's appearance from the outside by moisturizing the top layer of skin. Claims to renew the skin's outer layer. It doesn't say anywhere in their promotional materials that it works on collagen regeneration.
Deception
45 day supply $40.00
Ingredients: Emu Oil, Silicone Dioxide Nanoprisms
Comments - Billions of light-refracting nano-prisms in the cream come together on your skin's surface and bounce natural light into wrinkles. This light refraction causes the shadows created by wrinkles to disappear. What most people don't know is that the human eye cannot see lines and wrinkles. This product does nothing to remove wrinkles from the inside or out.