Singapore's 50-year travel institution migrates to Amadeus to unify operations, broaden global content access, and deliver more personalized traveler experiences
Amadeus, a leading technology partner for the global travel industry, today announced that Pacific Arena Pte Ltd has selected the Amadeus Travel Platform as its primary booking and servicing technology. The agreement marks a significant milestone for the Singapore-based travel group, which will migrate to Amadeus from its existing global distribution systems to consolidate operations onto a single, modern platform, enabling it to serve corporate and leisure travelers with greater speed, choice, and efficiency.
Founded in 1976, Pacific Arena has grown from a boutique travel specialist into one of Singapore's most recognized and trusted travel companies, serving corporate clients, leisure travelers, cruise enthusiasts, and MICE customers through a portfolio of brands. This includes PriceBreaker, Accolade, Cruise Arena, and ATG Travel. With a proud 50-year heritage and a network of offices across Singapore, the company now embarks on a new chapter of digital transformation by building its operations on the Amadeus Travel Platform.
Under the new agreement, Pacific Arena will leverage the full breadth of the Amadeus Travel Platform connecting them to travel content providers, sellers, and partners across air, hotel, rail, cruise, and destination experiences through a single, streamlined interface. Aside from this, Pacific Arena will deploy solutions that will help with automation such as Amadeus Robotics and Productivity suites to elevate customer experience.
"As we mark 50 years of travel excellence, we are investing in the right technology to carry Pacific Arena confidently into the next 50. Amadeus gives us a platform that matches our ambition - one that allows our teams to access richer travel content, operate more seamlessly across every business line, and ultimately deliver experiences that our clients will remember. This is a new chapter for our company, and we are excited about what it means for our travelers and our teams."
Cheryl Chung Vice President, Pacific Arena Pte Ltd
The migration will replace Pacific Arena's multi-system environment with a cohesive technology foundation, eliminating workflow duplication and enabling the company's teams to focus on delivering high-value, personalized service to its clients. This consolidation is expected to improve agent productivity, reduce turnaround times for bookings and servicing, and give management clearer, data-driven visibility into business performance.
"Pacific Arena has built a remarkable legacy as a trusted travel partner for Singapore's corporate and leisure communities. We are proud to be chosen as the technology partner to support the next phase of their journey and this partnership reflects the confidence that travel sellers across Southeast Asia are placing in Amadeus to power their digital future."
Ramona Bohwongpersert Senior Vice President, SE Asia, Inside Sales & Startups APAC, Travel Sellers, Amadeus