Business
Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investment
Alaska Airlines today launched daily nonstop service between Seattle and London Heathrow, reinforcing its position as the fourth largest global airline in the U.S. and strengthening its international network. The year-round service marks Alaska's second European destination introduced this year and begins just ahead of the busy summer travel season. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavík, Iceland.
About this update from Alaska Air Group, Inc.
SEATTLE, May 21, 2026 /PRNewswire/ -- Alaska Airlines today launched daily nonstop service between Seattle and London Heathrow, reinforcing its position as the fourth largest global airline in the U.S. and strengthening its international network. The year-round service marks Alaska's second European destination introduced this year and begins just ahead of the busy summer travel season. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavík, Iceland. "As we connect the West Coast to Europe in new ways, our focus is on delivering a meaningful experience that feels distinctly Alaska – warm, thoughtful and elevated at every touchpoint," said Andrew Harrison, chief commercial officer at Alaska Airlines. "For our guests in the U.S., we're opening more convenient access to Europe with the airline they know and love, and for our guests in Europe and beyond, we're bringing our signature West Coast hospitality to every step of the journey, reflecting the comfort and care we're known for." Alaska's daily service will operate out of London Heathrow's Terminal 3, offering U.S.-based guests a seamless way to reach one of the world's most iconic cities or enjoy convenient connections to additional destinations across Europe and beyond on oneworld member and partner airlines. The new route also opens the door for UK travelers to explore the Pacific Northwest and connect beyond Seattle through Alaska Airlines' extensive West Coast network, including the Hawaiian Islands. When traveling internationally, Alaska Lounge+ members enjoy access to select partner lounges worldwide, including the Admirals Club at London Heathrow, while guests in Alaska's international business class Suites and oneworld Sapphire and Emerald members can access partner lounges regardless of cabin. "Every new route launched from Heathrow gives passengers and businesses more choice and stronger connections to the world," said Ross Baker, chief customer officer of London Heathrow Airport. "Alaska Airlines' new service to Seattle further strengthens our transatlantic network, opening up opportunities for travel and trade between the UK and the U.S. West Coast. Working closely with airline partners like Alaska is how we deliver the connectivity passeng...
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