17th "Golden Compass Turkey Public Relations Awards", the first award program for the public relations sector in Turkey and organized by the Turkish Public Relations Association (TÜHİD), are presented to the winners.
At the award ceremony held on Thursday May 10 at Zorlu PSM, Akçansa received the award in Digital Communication - Social Media Communication category with its digital project "Color Up the City".
Akçansa, the leader construction materials company of Turkey, invites its followers to the colorful world of cement by compiling street artworks painted on concrete in Istanbul with the Color Up the City project and sharing them on Instagram.
With the posts with a story on Betonsa's Instagram account (@betonsa), an online map encouraging the followers to discover the city is also being created. The project aims increasing the interest of people to street art and thus to art itself, and ensuring that they have a look at their surrounding with a new and different perspective.