1According to the USHCC, the economic output of Latinos in the United States has reached over $3.6 trillion, underscoring the community's role as a primary driver of national economic growth and business formation.
2According to the USHCC report, which draws on a national bilingual survey of 1,516 U.S. adults, these entrepreneurial attitudes are highly practical and are especially strong among Latino adults under 45 (83%) and current or former independent workers (88%). These demographics view flexible income and small business creation as realistic paths to financial stability rather than mere aspirations
3This economic appeal extends significantly beyond active participants. According to the USHCC report, 94% of current or former Latino hosts, 89% of those who have considered hosting, and 68% of individuals who have never considered hosting recognize its potential to supplement household earnings.
4Financial security is frequently viewed through a multigenerational lens within the Latino community. The USHCC report reveals that 69% of all Latino adults agree hosting builds financial stability across generations. This sentiment is deeply tied to cultural values, as 72% of respondents emphasize the importance of welcoming relatives and guests into the home.
5According to the USHCC report, hosting income primarily serves core practical needs rather than discretionary spending. Specifically, 62% of Latino hosts use it for regular household expenses, 51% for mortgage or property expenses, and 48% report it helps them feel more financially secure. Furthermore, 42% utilize this income to build emergency savings.
6Retirement security is emerging as a critical driver for hosting. According to the USHCC report, 68% of all Latino adults believe hosting can supplement retirement income. This figure rises notably to 78% among adults aged 55 and older, and reaches 82% among homeowners in that same age bracket.
7According to the USHCC report, this overwhelming consensus aligns with a broader demand for clear community safeguards. The survey data shows that 79% of Latino adults believe local rules should be clear and easy to understand, and a strong majority prefer that local governments prioritize safety and neighborhood standards rather than outright bans.
8According to the USHCC report, Latino adults favor a regulatory middle ground, strongly supporting clear and easy-to-understand local rules (79%) that distinguish individual hosts from large commercial operators (74%). Support for reasonable hosting requirements is particularly strong among groups who rely on flexible income, such as current or former entrepreneurs (63%), financially insecure individuals (61%), and homeowners (60%)
9According to the USHCC report, support for basic, straightforward standards remains high alongside the desire for flexible income. The survey notes that 79% of Latino adults believe local rules should be clear and easy to understand, while 74% emphasize that regulations should distinguish individual hosts from large commercial operators.
About the United States Hispanic Chamber of Commerce (USHCC)
The United States Hispanic Chamber of Commerce actively promotes the economic growth, development, and interests of more than five million Hispanic-owned businesses that contribute over $800 billion annually to the American economy. Now in its 45th year , the USHCC is America's largest small business advocacy group, representing over 260 local chambers and business associations nationwide and partners with hundreds of major American corporations. Recognizing the more than $3.6 trillion GDP contribution of U.S.
Latinos, a vital economic force, the USHCC is dedicated to supporting their interests Nationwide. For more information, please visitUSHCC.com .
About the study methodology
This report draws on a national bilingual survey of 1,516 U.S. adults, including 1,211 Latino adults and a 305 general-population comparison sample. The survey was self-administered online in English and Spanish and examined entrepreneurship, financial security, family and community values, flexible income, retirement, generational wealth, and attitudes toward local policy. Results were weighted separately to appropriate population benchmarks.