Bango PLC
12 September 2006
Bango plc
('Bango' or the 'Company')
Agreement with Yahoo!
Bango signs mobile search marketing agreement with Yahoo!
Los Angeles, CA., September 12, 2006 - Bango (AIM:BGO), the leading platform
provider for the mobile internet, today announced an agreement with Yahoo! Inc.
('Yahoo!'), a leading global Internet brand, to deliver search marketing
products and services to the mobile internet marketplace. By pairing its mobile
infrastructure platform and network of thousands of mobile sites with Yahoo!'s
leading search marketing offerings, Bango is the first to provide a
comprehensive solution for businesses seeking to reach mobile consumers
worldwide.
Under the terms of the agreement, Bango will offer Yahoo! search advertising
products and services to mobile content providers, through the integration of
Bango's platform and Yahoo!'s mobile marketing service. This also creates a
one-stop solution that allows businesses of all sizes to easily establish a
mobile presence and billing capability, then create mobile search advertising
campaigns on Yahoo! to target users who are looking for products and services
through their mobile devices. In addition, businesses can track the performance
of their Yahoo! mobile search ad campaigns through Bango's mobile analytics
tools and leverage Bango's deep customer data to accurately measure the
long-term value of the customers they acquire through those campaigns.
Users will benefit from a better experience in searching for and finding content
on their mobile devices.
This agreement has potential business benefits for Bango. Bango enabled content
providers can quickly and easily exploit new mobile advertising opportunities
being presented by Yahoo! to grow their business with Bango. Bango and the
products Bango offers will become more visible to a much wider range of content
providers through Yahoo!'s sales and marketing activities. Yahoo!'s selection of
Bango as a business partner to expand the mobile internet marketplace validates
Bango's products, technologies and market position.
These factors are expected to have a positive effect on sign-ups for the Bango
Service as well as individual transaction fees from content providers who use
the Bango Service to collect payment for mobile content and services.
'Bringing together the power and simplicity of the internet with the reach and
revenue potential of mobile is driving the web business model into its next
phase of growth,' said Ray Anderson, Bango CEO. 'This relationship between
Yahoo! and Bango unlocks the value of the mobile internet so that every business
can capitalise on that growth.'
'The rapid growth in internet usage from mobile devices has opened up many new
opportunities for businesses to reach customers at their point of interest,'
said Michael Bayle, senior director, Yahoo! Search Marketing. 'We're very
pleased to work with a leading provider like Bango to help businesses drive
traffic to their mobile sites and measure the effectiveness of their advertising
investment.'
The companies are launching and demonstrating these services at the CTIA trade
show in Los Angeles today and intend to deploy them world-wide from October.
Content providers can sign up for the Bango Service at www.bango.com.
For further information, please contact:
Bango plc Tel: 01223 472 777
Ray Anderson, CEO / Peter Saxton, CFO
ICIS Tel: +44 207 651 8688
Tom Moriarty / Caroline Evans-Jones
Panmure Gordon & Co Tel: +44 207 459 3600
Aubrey Powell / Stuart Gledhill
About Bango
Bango has developed and deployed a unique open, global infrastructure platform
that enables content providers to market, sell and deliver their products and
services directly to mobile phone users on all mobile networks using the mobile
Internet. This 'direct-to-consumer' approach operates alongside the operator's
mobile content portals. Leading mobile operators including Cingular Wireless,
Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of
their 'direct-to-consumer' business.
The Bango platform has given mobile phone subscribers around the world greater
access to third-party content. Users in more than 130 countries and over 250
operators pay for mobile content using Bango. Bango, based in New York and
Cambridge (UK), is quoted on the London Stock Exchange (AIM: BGO). For further
information, go to www.bango.com.
(end)
This information is provided by RNS
The company news service from the London Stock Exchange