Following the receipt of all required regulatory approvals, this milestone represents a strategic step in AFFIN BANK's efforts to strengthen its position as a universal banking group, while reinforcing the Group's focus on expanding its wealth product offerings and diversifying its income streams.
Established in 1993, Pheim AM is principally involved in asset management. Its subsidiaries, Pheim Islamic Asset Management Sdn Bhd and Pheim Unit Trusts Berhad, provide Islamic asset management and management of unit trusts, respectively. As at 31 March 2026, the Pheim AM group managed approximately RM832.8 million in assets under management and advisory, serving clients across the institutional, corporate and retail segments.
"Our focus is on ensuring a seamless integration that preserves client continuity, aligns capabilities, and delivers sustained value to our customers, employees, and stakeholders. Pheim AM brings established investment capabilities and a long-standing track record of more than 32 years, and its integration into the Group will support the bespoke portfolio management solutions we offer across our customer segments. This will also enable us to broaden our client reach and create opportunities for more tailored and diversified investment offerings across the Group."
Following completion, Pheim AM will operate as a wholly-owned subsidiary of AFFIN BANK. The acquisition enhances the Bank's ability to deliver a broader suite of solutions across banking, investment and wealth management, while strengthening its distribution capabilities through its existing network and business partners.
Aligned with the Bank's long-term strategic priorities under its AX28 plan, anchored on Unrivalled Customer Service, Digital Leadership and Responsible Banking with Impact, the acquisition reinforces AFFIN BANK's commitment to delivering sustainable value to stakeholders and strengthening its competitiveness in Malaysia's evolving financial services landscape.
-END-About AFFIN Group
Incorporated on 23 October 1975, AFFIN Group proudly commemorates its 50th anniversary in 2025, a milestone that reflects five decades of steadfast dedication to growth, innovation, and financial excellence, all in line with its vision to be the Most Creative and Innovative Financial Company in Malaysia. Affin Bank Berhad operates as the financial holding entity of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad and Affin Moneybrokers Sdn Bhd. Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad.
AFFIN Group provides an array of financial products and services catering to individual, enterprise, commercial and corporate clients. The focus market segments are categorised under essential business units such as Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking. For more information, please visit https://www.affingroup.com.
For more information, please contact: Ku Hazran bin Ku Abd.RahmanHead, Corporate Communications & Media Contact Number: +60102260898
E-mail: kuhazran@affingroup.com
Sharifah Syahirah Syed AzlanManager, Corporate Communications & Media Contact Number: +60162641675
E-mail: sharifahsyahirah.azlan@affingroup.com
Amirah Aliah AzlanManager, Corporate Communications & Media Contact Number: +60123688359
E-mail: amirahaliah@affingroup.com
Archanaa VijayaramanManager, Corporate Communications & Media Contact Number: +60173850188
E-mail: archanaa@affingroup.com