
odidos
JANUARY - SEPTEMBER
2026
FACT SHEET JANUARY - SEPTEMBER 2026FACT SHEET
TABLE OF CONTENTSOur Share 3
Consolidated Income Statement Highlights 4
Consolidated Statement of Financial Position and Cash Flow Highlights 5Financial Highlights by Segment 6
Financial Highlights by Product Division 8
Channels at a Glance 9
Operating Profit 10
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Our ShareOur Share | |||||||||||||||||
First quarter | Second quarter | Third quarter | Fourth quarter | ||||||||||||||
2026 | 2025 | 2026 | 2025 | 2026 | 2025 | Change | 2026 | 2025 | |||||||||
Earnings per share from continuing operations (€) | |||||||||||||||||
Basic | 2.70 | 2.44 | 2.10 | 2.03 | 58% | - | 0.42 | ||||||||||
Diluted | 2.70 | 2.44 | 2.10 | 2.03 | 58% | - | 0.42 | ||||||||||
Average number of shares | |||||||||||||||||
Basic | 177,192,477 | 178,549,084 | 175,345,294 | 178,549,084 | 178,549,084 | (3%) | - | 178,588,975 | |||||||||
Diluted | 177,198,971 | 178,566,849 | 175,353,053 | 178,552,389 | 178,554,698 | (3%) | - | 178,595,085 | |||||||||
Number of shares outstanding1 | 175,359,060 | 178,549,084 | 175,062,879 | 178,549,084 | 178,549,084 | (3%) | - | 178,665,018 | |||||||||
Share price (€)2 | 136.65 | 216.70 | 179.40 | 197.95 | 179.40 | (19%) | - | 169.05 | |||||||||
Market capitalization (€ in millions)1 | 23,963 | 38,692 | 31,406 | 35,344 | 32,032 | (22%) | - | 30,203 | |||||||||
4.06 | 2.57 2.57 |
4.06 |
173,154,705 |
173,161,572 |
172,410,737 |
145.30 |
25,051 |
adidas AG | (19) (8) 31 (9) | (19) | (9) - - (6) |
DAX | (7) 11 10 8 | 1 | 0 - - 3 |
Euro STOXX 50 | (4) 7 14 1 | (1) | 4 - - 5 |
MSCI World Textiles, Apparel & Luxury Goods | (21) (7) 6 (1) | (14) | 3 - - 9 |
At quarter-end, excluding treasury shares.
At quarter-end.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Consolidated Income Statement Highlights Consolidated Income Statement Highlights First quarter Second quarter Third quarter Fourth quarter 2026 2025 2026 2025 2026 2025 Change 2026 2025Key figures (€ in millions)
Net sales | 6,592 | 6,153 | 6,743 | 5,952 | 7,252 | 6,630 | 9% | - | 6,076 |
Gross profit | 3,369 | 3,205 | 3,540 | 3,077 | 3,941 | 3,435 | 15% | - | 3,088 |
Other operating expenses | 2,683 | 2,615 | 2,983 | 2,549 | 2,952 | 2,740 | 8% | - | 2,966 |
Thereof: marketing and point-of-sale expenses | 756 | 746 | 924 | 712 | 833 | 798 | 4% | - | 823 |
Thereof: operating overhead expenses1 | 1,927 | 1,870 | 2,059 | 1,837 | 2,118 | 1,943 | 9% | - | 2,142 |
EBITDA | 973 | 897 | 867 | 805 | 1,288 | 964 | 34% | - | 459 |
Operating profit | 705 | 610 | 574 | 546 | 1,008 | 736 | 37% | - | 164 |
Income before taxes | 646 | 585 | 530 | 488 | 948 | 650 | 46% | - | 96 |
Net income from continuing operations | 484 | 436 | 398 | 375 | 711 | 482 | 48% | - | 85 |
Net income attributable to shareholders² | 482 | 428 | 355 | 369 | 706 | 461 | 53% | - | 81 |
Gross margin | 51.1% | 52.1% | 52.5% | 51.7% | 54.3% | 51.8% | 2.5pp | - | 50.8% |
Other operating expenses in % of net sales | 40.7% | 42.5% | 44.2% | 42.8% | 40.7% | 41.3% | (0.6pp) | - | 48.8% |
Thereof: marketing and point-of-sale expenses in % of net sales | 11.5% | 12.1% | 13.7% | 12.0% | 11.5% | 12.0% | (0.5pp) | - | 13.6% |
Thereof: operating overhead expenses in % of net sales1 | 29.2% | 30.4% | 30.5% | 30.9% | 29.2% | 29.3% | (0.1pp) | - | 35.3% |
Operating margin | 10.7% | 9.9% | 8.5% | 9.2% | 13.9% | 11.1% | 2.8pp | - | 2.7% |
Effective tax rate | 25.0% | 25.4% | 25.0% | 23.3% | 25.0% | 25.9% | (0.9pp) | - | 12.1% |
Net income attributable to shareholders in % of net sales² | 7.3% | 7.0% | 5.3% | 6.2% | 9.7% | 7.0% | 2.8pp | - | 1.3% |
Aggregated distribution and selling expenses, general and administration expenses, sundry expenses and impairment losses (net) on accounts receivables and contract assets.
Includes continuing and discontinued operations.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Consolidated Statement of Financial Position and Cash Flow Highlights Consolidated Statement of Financial Position and Cash Flow HighlightsMarch 31 | June 30 | September 30 | December 31 | |||||
2026 | 2025 | 2026 | 2025 | 2026 | 2025 | Change | 2026 | 2025 |
Key figures (€ in millions)
Total assets | 20,454 | 20,091 | 21,064 | 19,499 | 21,447 | 20,147 | 6% | - | 20,262 |
Accounts receivable | 3,492 | 3,137 | 3,567 | 3,132 | 3,661 | 3,428 | 7% | - | 2,634 |
Inventories | 5,788 | 5,072 | 5,969 | 5,261 | 5,739 | 5,471 | 5% | - | 5,832 |
Operating working capital | 6,588 | 5,461 | 6,661 | 5,651 | 6,682 | 6,179 | 8% | - | 5,556 |
Adjusted net borrowings1 | 5,475 | 4,586 | 5,193 | 5,042 | 4,646 | 4,787 | (3%) | - | 4,331 |
Shareholders' equity | 5,987 | 5,710 | 5,956 | 5,196 | 6,255 | 5,699 | 10% | - | 5,776 |
Capital expenditure | 72 | 65 | 172 | 171 | 280 | 291 | (4%) | - | 477 |
Cash flows from operating activities | (350) | (934) | 644 | (916) | 1,971 | (275) | n.a. | - | 751 |
Average operating working capital in % of net sales2 | 23.7% | 19.9% | 24.0% | 20.7% | 23.9% | 21.9% | 2.0pp | - | 23.0% |
Equity ratio3 | 29.3% | 28.4% | 28.3% | 26.6% | 29.2% | 28.3% | 0.9pp | - | 28.5% |
Adjusted net borrowings/EBITDA1,4 | 1.7 | 1.6 | 1.6 | 1.7 | 1.3 | 1.6 | (19%) | - | 1.4 |
Financial leverage3 | 91.4% | 80.3% | 87.2% | 97.0% | 74.3% | 84.0% | (9.7pp) | - | 75.0% |
Return on equity3 | 8.1% | 7.5% | 14.0% | 15.4% | 24.7% | 22.1% | 2.6pp | - | 23.2% |
Cash flows from operating activities per share of common stock (€) | (1.98) | (5.23) | 3.65 | (5.13) | 11.25 | (1.54) | n.a. | - | 4.21 |
Adjusted net borrowings = short-term borrowings + long-term borrowings + current and non-current lease liabilities + pensions and similar obligations + factoring - accessible cash and cash equivalents.
Twelve-month trailing average.
Based on shareholders' equity.
EBITDA of last twelve months.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Financial Highlights by SegmentFinancial Highlights by Segment1,2 € in millions
2,236
1,159
51.8%
656
29.4%
503
22.5%
1,339
1,474
596
629
44.5%
42.7%
430
517
32.1%
35.1%
172
119
12.9%
8.1%
1,138
627
55.1%
308
27.1%
319
28.0%
Europe
First quarter Second quarter Third quarter Fourth quarter
2026 2025 2026 2025 2026 2025 Change Change (c.n.) 2026 2025
Net sales
2,090
1,986
2,108
1,997
2,328
(4%)
(4%)
-
1,825
Gross profit
1,067
1,007
1,140
1,047
1,202
(4%)
-
-
939
Gross margin
51.1%
50.7%
54.1%
52.4%
51.6%
0.2pp
-
-
51.4%
Operating expenses
629
576
681
609
647
1%
-
-
672
Operating expenses
in % of net sales
30.1%
29.0%
32.3%
30.5%
27.8%
1.6pp
-
-
36.8%
Operating profit
438
431
459
438
556
(10%)
-
-
267
Operating margin
21.0%
21.7%
21.8%
21.9%
23.9%
(1.4pp)
-
-
14.6%
North America
Net sales
1,200
1,184
1,522
1,298
14%
12%
-
1,266
Gross profit
501
519
706
603
4%
-
-
593
Gross margin
41.8%
43.9%
46.4%
46.4%
(3.8pp)
-
-
46.8%
Operating expenses
419
442
535
449
15%
-
-
470
Operating expenses in % of net sales
34.9%
37.4%
35.2%
34.6%
0.5pp
-
-
37.1%
Operating profit
88
82
178
161
(26%)
-
-
129
Operating margin
7.3%
6.9%
11.7%
12.4%
(4.3pp)
-
-
10.2%
Greater China
Net sales
1,135
1,029
953
798
947
20%
13%
-
848
Gross profit
641
565
534
431
506
24%
-
-
402
Gross margin
56.5%
54.9%
56.0%
54.1%
53.4%
1.7pp
-
-
47.4%
Operating expenses
283
265
315
251
247
25%
-
-
340
Operating expenses
in % of net sales
24.9%
25.8%
33.0%
31.4%
26.1%
1.0pp
-
-
40.1%
Operating profit
358
300
219
181
258
24%
-
-
63
Operating margin
31.6%
29.1%
23.0%
22.7%
27.3%
0.8pp
-
-
7.4%
Emerging Markets
Net sales
869
870
848
762
1,075
935
15%
15%
-
943
Gross profit
443
436
435
390
555
483
15%
-
-
476
Gross margin
51.0%
50.1%
51.3%
51.1%
51.6%
51.7%
(0.1pp)
-
-
50.4%
Operating expenses
272
255
300
242
327
272
20%
-
-
314
Operating expenses in % of net sales
31.4%
29.3%
35.3%
31.8%
30.4%
29.1%
1.4pp
-
-
33.3%
Operating profit
171
181
135
147
228
212
8%
-
-
161
Operating margin
19.7%
20.8%
16.0%
19.3%
21.2%
22.7%
(1.5pp)
-
-
17.1%
Latin America
Net sales
831
698
907
673
720
29%
16%
-
835
Gross profit
390
324
449
321
327
35%
-
-
419
Gross margin
47.0%
46.4%
49.5%
47.6%
45.5%
2.3pp
-
-
50.2%
Operating expenses
213
181
239
176
186
31%
-
-
243
Operating expenses
in % of net sales
25.6%
26.0%
26.3%
26.2%
25.8%
0.4pp
-
-
29.1%
Operating profit
180
144
208
145
144
39%
-
-
177
Operating margin
21.6%
20.6%
23.0%
21.5%
19.9%
1.6pp
-
-
21.1%
928
443
47.8%
243
26.3%
200
21.6%
Other Businesses integrated into HQ as of 2026.
Differences to total net sales may arise due to items which are not directly attributable.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Financial Highlights by Segment1,2 € in millions
First quarter | Second quarter | Third quarter | Fourth quarter | ||||||
2026 | 2025 | 2026 | 2025 | 2026 | 2025 | Change | Change (c.n.) | 2026 | 2025 |
Japan/South Korea
Net sales | 405 | 374 | 376 | 355 | 411 | 358 | 15% | 19% | - | 319 |
Gross profit | 209 | 200 | 211 | 196 | 215 | 192 | 12% | - | - | 152 |
Gross margin | 51.6% | 53.4% | 56.0% | 55.3% | 52.4% | 53.7% | (1.3pp) | - | - | 47.5% |
Operating expenses | 112 | 113 | 122 | 114 | 124 | 116 | 7% | - | - | 123 |
Operating expenses in % of net sales | 27.6% | 30.2% | 32.5% | 32.1% | 30.0% | 32.4% | (2.4pp) | - | - | 38.6% |
Operating profit | 99 | 89 | 91 | 86 | 94 | 94 | (0%) | - | - | 35 |
Operating margin | 24.5% | 23.9% | 24.1% | 24.2% | 22.8% | 26.3% | (3.5pp) | - | - | 11.0% |
Other Businesses integrated into HQ as of 2026.
Differences to total net sales may arise due to items which are not directly attributable.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Financial Highlights by Product DivisionFinancial Highlights by Product Division1,2 € in millions
First quarter Second quarter Third quarter Fourth quarter 2026 2025 2026 2025 2026 2025 Change Change (c.n.) 2026 2025Net sales by product division
Footwear | 3,699 | 3,760 | 3,492 | 3,476 | 3,827 | 3,751 | 2% | 0% | - | 3,244 |
Apparel | 2,442 | 1,968 | 2,721 | 2,029 | 2,898 | 2,383 | 22% | 19% | - | 2,384 |
Accessories | 451 | 424 | 530 | 447 | 527 | 496 | 6% | 5% | - | 448 |
Total net sales | 6,592 | 6,153 | 6,743 | 5,952 | 7,252 | 6,630 | 9% | 7% | - | 6,076 |
Differences to total net sales may arise due to items which are not directly attributable.
Prior year adjusted due to a reclassification within the product divisions.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Channels at a Glance Channels at a Glance1 First quarter Second quarter Third quarter Fourth quarter 2026 2025 2026 2025 2026 2025 Change Change (c.n.) 2026 2025Net sales (€ in millions)
Number of stores2Wholesale
4,084
3,999
3,825
3,604
4,375
4,191
4%
2%
-
3,039
Direct-to-Consumer (DTC)
2,480
2,163
2,909
2,338
2,903
2,417
20%
17%
-
3,012
Own retail
-
-
-
-
-
-
19%
16%
-
-
E-commerce
-
-
-
-
-
-
21%
18%
-
-
Concept stores3
876
836
908
844
930
866
-
886
Factory outlets
1,124
1,097
1,126
1,098
1,139
1,115
-
1,136
Total
2,000
1,933
2,034
1,942
2,069
1,981
-
2,022
Opening
45
37
62
50
59
87
-
73
Closing
67
37
28
41
24
48
-
32
Net opening/(Net closing)
(22)
0
34
9
35
39
-
41
Differences to total net sales may arise due to items which are not directly attributable.
At quarter-end.
Concession corners included in concept store count.
1 2 3 4 5 6 7
OUR SHARE CONSOLIDATED INCOME
STATEMENT HIGHLIGHTS
CONSOLIDATED STATEMENT OF F INANCIAL POSITION AND CASH FLOW HIGHLIGHTS
F INANCIAL HIGHLIGHTS BY SEGMENT
F INANCIAL HIGHLIGHTS BY PRODUCT DIVISION
CHANNELS
AT A GLANCE
OPERATING PROFIT
Operating ProfitOperating Profit1 € in millions
Nine months 2026 2025Operating profit for segments | 4,086 | 3,821 |
HQ | (875) | (1,034) |
Central expenditure for marketing | (880) | (796) |
Consolidation | (44) | (99) |
Operating profit | 2,287 | 1,892 |
Financial income | 45 | 55 |
Financial expenses | (209) | (223) |
Income before taxes | 2,124 | 1,724 |
1 Other Businesses integrated into HQ as of 2026; prior year adjusted accordingly.

