ABM Recognized with 2026 IABC Gold Quill Award for Brand Transformation

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Award recognizes ABM’s strategic brand repositioning as a consultative, technology-enabled solutions partner aligned to its business transformationNEW YORK, May 12, 2026 (GLOBE NEWSWIRE) -- ABM NYSE:ABM, a leading provider of facility, engineering, and infrastructure solutions, today announced it has received a 2026 IABC Gold Quill Award of Excellence for outstanding communications management in recognition of its enterprise-wide brand transformation and repositioning. Widely regarded as one of the highest honors in the communications profession, the recognition highlights ABM’s success in aligning its brand to its broader business strategy and shifting from a traditionally commoditized service provider to a strategic, consultative partner delivering integrated, technology-enabled facility solutions across industries.The transformation was a foundational brand repositioning designed to better communicate ABM’s evolving value across all audiences, including clients, team members, prospective talent, and investors. Informed by extensive research, the initiative addressed a critical need to shift market perception as ABM expanded its capabilities across both soft and hard services, including engineering, energy, and infrastructure solutions. Through a coordinated “inside-out” approach, ABM mobilized its organization to adopt and activate the new brand, ensuring consistent, audience-specific storytelling across internal, external, and media channels while strengthening market recognition, industry leadership, and team engagement.“ABM has advanced significantly over the past decade, and we’ve evolved from a commoditized service provider into a strategic, consultative partner delivering integrated, technology-enabled solutions at scale,” said Cary Bainbridge, Chief Marketing Officer at ABM. “This transformation was about aligning our brand with that reality -- ensuring we clearly communicate the full scope of our capabilities and the value we bring to clients in the US, UK, and Ireland. By bringing it to life through new messaging, a modernized identity, and a cohesive brand experience, we’re enabling our teams to tell a stronger, more differentiated story in the market.”To bring this positioning to life, ABM undertook a comprehensive, research-led effort that included a redesigned brand architecture aligned to its solutions portfolio and close coordination acr...

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