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5 Soft Drink Stocks to Watch Amid Favorable Industry Trends
5 Soft Drink Stocks to Watch Amid Favorable Industry Trends

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The Zacks Beverages – Soft Drinks industry has been undergoing a transformative period, shaped by health-conscious choices, sustainability and the need for innovation. The industry participants are well-placed for market share growth over the long term through innovation, adaptability and a focus on consumer well-being. Accelerating digital investments toward e-commerce and direct-to-consumer channels bode well. Companies are expected to gain from the expansion into newer categories and adjacent categories, including capturing market share in the Ready-to-Drink (“RTD”) alcoholic beverage category through collaborations. Players like The Coca-Cola Company KO, PepsiCo Inc. PEP, Monster Beverage Corporation MNST, Coca-Cola FEMSA, S.A.B. de C.V. KOF and Dutch Bros BROS are poised for growth on these actions.However, players in the industry have been witnessing continued pressure from cost inflation, including transportation and commodity costs, particularly steel and aluminum. Industry players’ actions, including price increases, reducing reliance on imported cans and moving production closer to markets, look promising to combat these headwinds. Elevated operating expenses related to increased spending on marketing and advertising to capture a share are likely to strain margins in the near term.About the IndustryThe Zacks Beverages - Soft drinks industry comprises companies that manufacture, source, develop, market and sell non-alcoholic beverages. Soft drinks mainly include sparkling drinks, natural juices, enhanced water, sports and energy drinks, dairy, and RTD tea and coffee beverages. Some industry players like PepsiCo produce and sell handy food with flavored snacks, complementing their beverage portfolio. The companies sell products through a network of wholesalers and retailers, including supermarkets, department stores, mass merchandisers, club stores and other retail outlets. Some also offer products via company-owned or controlled bottling, independent bottling partners and partner brand owners.What's Shaping the Future of the Beverages - Soft Drinks Industry?Innovation & Digital Growth: The soft drinks industry is witnessing increased assortments of flavors and formats, driven by a desire for unique and exotic taste experiences. It is poised to gain from innovations and accelerating digital investments. The companies have been optimizing their por...