Amy Levy
Vice President, Investor Relations
Replay available
Vince Holding (NASDAQ:VNCE) Q2 2019 earnings call, held 2019-09-12. Watch the replay and read the transcript on 6ix.

On 6ix: 6ix.com/event/vince-holding-corp-vnce-q2-2019-earnings-call
Automated transcript · Written by software from the replay's audio. It can mishear names and figures; the replay is the record.
0:00 Good afternoon. My name is Chris and I'll be your conference operator today. At this time, I would like to welcome everyone to the Vince Q2 2019 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star and then the number one on your telephone keypad. If you'd like to withdraw your question, you can press the pound key. Thank you. I'll now turn the conference call over to Amy Levy, Vice President, Investor Relations.
0:35 Thank you, and good afternoon, everyone. Welcome to Vince Holding Corp.'s second quarter fiscal 2019 earnings conference call. Hosting the call today is Brendan Hoffman, Chief Executive Officer, and Dave Sexo, Chief Financial Officer. Before we begin, let me remind you that certain statements made on this call may constitute forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ from those that the company expects. Those risks and uncertainties are described in today's press release and in the company's SEC filings which are available on the company's website. Investors should not assume that the statements made during the call will remain operative at a later time and the company undertakes no obligation to update any financial information discussed on the call. After the prepared remarks, management will be available to take your questions for as long as time permits.
1:25 Now, I'll turn the call over to Brendan.
1:29 Thanks, Amy. We were very pleased with the strong top and bottom line results we achieved in the second quarter. We are particularly excited to see the multiple initiatives that we have undertaken come together, resulting in strong results across the business. Summarizing our second quarter results, net sales grew 13%, Gross margin expanded 480 basis points to 48.7% and our operating performance improved $4.4 million to $2 million profit as compared to an operating loss of $2.4 million in the same period last year. We delivered strong performance across all channels with double digit sales growth in our retail and wholesale channels. We continue to gain momentum season after season as customers respond favorably to our seasonally relevant, beautifully designed and crafted collections.
2:19 We believe that the combination of our elevated product assortment, marketing campaigns that communicate our brand DNA and enhanced shopping experience is driving transactions in our direct-to-consumer business, as well as enabling us to expand our presence in our wholesale doors where we have become a market share leader in the space. In our direct-to-consumer segment, revenues increased 11%, attributable to a 7% comp increase and the two net new store openings since the end of the second quarter last year. We saw positive comps across our full price and outlet stores, as well as exceptional strength in our e-commerce channel. Our momentum in our business strengthened throughout the quarter and has continued into the third quarter. We expect strong trends to continue through the second half, as we expand our offerings in key categories within apparel where we were under-penetrated last year and maintain a consistent offering of seasonally relevant, beautifully designed product.
3:19 We will also continue to test new product categories as we look to fulfill the lifestyle needs of our customers. Our wholesale channel revenue grew 15% in the second quarter. We are excited to see the broad-based strength across our department store partners, specialty retailers, and third-party e-commerce sites Here in the U.S. and around the world. Our brand performed extraordinarily well at Nordstrom's anniversary sale. We are also now fully functioning on dropship with our major department store partners, which helped to drive sales during Nordstrom's annual sale. We believe this functionality will continue to fuel incremental sales at favorable margin rates over the long term. Looking ahead, we remain focused on advancing our strategic initiatives, which include driving growth through our direct-to-consumer business as we continue to expand our store base in the U.S. and strategically enter international markets, increase market share within the wholesale channel, test new product categories, and define our customer journey while refining our marketing efforts to drive traffic and conversion in our stores and on our websites.
4:30 We continue to expand our retail presence as well as drive strong growth in our e-commerce channel, both of which have significant growth potential. Our Santana Rose store in San Jose, California, which opened in early August, is another great location that is off to an exceptional start. We also recently opened our Aventura Mall store in Miami and are excited to be opening our Midtown Manhattan store later this month. as we believe this is another opportunity to further capture walk-away business from exited doors as well as to increase brand recognition in this highly trafficked area. Our Prince Street expanded location reopened in early August and we are excited to be offering an elevated shopping experience in a beautifully designed store with an expanded merchandise offering.
5:19 Our real estate strategy, which we began two years ago, has been centered largely around short-term leases and we are excited to build on this success. The payback period for these short-term leases is exceeding our two-year target and generating strong cash-on-cash returns. To that end, we have already extended four of these leases based on their performance and plan to open one additional new store before year's end. We will continue to opportunistically open stores across the U.S. while maintaining the flexibility in our leases to ensure we drive improved profitability across our store base. Turning to our international opportunities, later this month we will be opening our first company-operated store outside the United States in the South Kensington area of London.
6:05 We believe this is an ideal market for Vince, given our strong performance with shops opened with Harvey Nichols and Selfridges over the last 18 months. This is an important step in driving awareness for the Vince brand as consumers experience our easy luxury style firsthand. We kickstarted our influencer program in London, focusing on male and female influencers local to this market to further fuel brand equity. We have recently been exploring entrance into the China market, where we have also seen many of our luxury peers successfully build real estate networks and develop a strong e-commerce presence. There is a healthy appetite for fashion luxury in this region, where we believe the Vince brand will have strong appeal. I have recently visited China to evaluate the market opportunity and I'm excited about the growth potential.
6:54 We are in the later stages of choosing a new experienced partner to help us launch in this market in fiscal 2020. Turning to our marketing initiatives, we remain focused on compelling seasonal campaigns to drive customer engagement. For fall, we launched our first campaign highlighting a group of California creatives, including artists, photographers, Actors and filmmakers with deep connections to the California region. This campaign features a series of short films providing an opportunity to share unique storytelling and communicate Vince's California DNA. The campaign is also featured on social media and print, including New York Times, T Magazine, Gentle Women and Fantastic Man, digital advertising, and Vince.com.
7:40 We continue to invest in proven media partners, including the New York Times, Goop, and Conde Nast, expanding on creative, impactful, custom content, experiential moments, such as exclusive events. For example, we partnered with Goop on a pre-fall editorial that showcases Vince as the summer's go-to for luxurious, relaxed looks. The partnership was celebrated at Goop's Sag Harbor, New York location, We are also pleased to have reintroduced a direct mail catalog. This is designed to drive full-price sales to a targeted customer group who is motivated by new products.
8:26 We have begun to drive more efficient digital marketing spend through more sophisticated audience segmentation, resulting in increased click-through rates and decreases in cost per session. We saw positive results by behaviorally driven email segmentation as we are delivering more meaningful and relevant messaging to the various customer segments, resulting in higher AOVs and conversion. We started the process of building out more robust CRM and CEM capabilities and are currently defining the future customer journey. We will focus on acquisition and retention goals towards becoming a customer-focused, direct-to-consumer, omnichannel organization. This will tie into our efforts to build behaviorally triggered emails and direct mail communication.
9:12 Since Unfold, our subscription model launched in Q4 of last year, continues to gain momentum. We are seeing steady growth in new signups to receive unlimited access to a broad selection of our women's apparel. As we were early adapters of this model, we are pleased to see a growing number of brands launching an online subscription service. This furthers our confidence that subscription services align with the way customers shop and offer an additional growth avenue for our brand. Finally, as we mentioned last quarter, we may explore potential acquisitions that we believe are complementary to the Vince brand where we see opportunity to drive growth as well as gain strategic and operational synergies. As we continue to monitor for updates on current and pending tariffs related to List 4, We have been implementing mitigation efforts, including accelerating shipments, which we started in the second quarter, and continuing negotiations with our vendors who have been good partners in working with us on pricing.
10:10 We also do plan to strategically increase prices on select items where we believe we have some elasticity. Longer term, we will also be looking at other sourcing opportunities. However, quality remains paramount. Therefore, we will remain disciplined in the process. In summary, we are extremely excited to see the strategic initiatives that we have employed coming together to drive strong top and bottom line performance. We expect the recent momentum to continue into the second half and beyond outside of the tariff pressures. Moreover, we are working diligently to offset the tariff increases announced to date and therefore do not expect these cost pressures to have a meaningful impact on our financial results in fiscal year 2020.
10:55 Having stabilized the business and created a strong foundation, we believe we have meaningful opportunity to drive long-term sustainable growth by expanding our brand presence in the U.S. and international markets, continuing to gain market share in the wholesale channel, and extending our brand awareness through a direct-to-consumer channel and marketing strategies. With that, I'll turn it over to Dave.
11:19 Thank you, Brendan. Second quarter consolidated net sales increased 13%, The 71.4 million compared to 63.1 million in the same prior year period. Our wholesale channel sales increased 14.7% to 43.4 million, primarily due to the acceleration of seasonal wholesale shipments. Our direct to consumer segment sales increased 10.6% to 28 million in the second quarter, while comparable sales, including e-commerce, increased 7.1%. due to an increase in transactions and an average dollar sale. Gross profit in the second quarter was 34.7 million or 48.7% of net sales. This compares to 27.7 million or 43.9% of net sales in the second quarter last year. The 480 basis point increase in gross margin rate was primarily due to product mix, efficiencies in the product development cycle, and Sourcing Initiatives.
12:25 Selling general and administrative expenses in the quarter were $32.8 million or 45.9% of net sales as compared to $30.1 million or 47.7% of net sales for the second quarter of last year. The increase in SG&A dollars was primarily a result of increased compensation and benefits partially related to the growth in stores, increased marketing investments, Costs associated with enhancements to our e-commerce and Vince Unfold platforms, as well as higher occupancy costs related to new stores. Operating income was $2 million or 2.8% net sales compared to our operating loss of $2.4 million for the second quarter of fiscal 2018.
13:13 Net income for the second quarter was $1 million or $0.08 per diluted share compared to a net loss of $3.8 million or 33 cents per share in the second quarter of last year. Moving to the balance sheet, we ended the second quarter with $52.1 million of borrowings under our debt agreements. This is a decrease in our overall borrowings under our debt agreements of $12.3 million since the same period last year and was primarily the result of a $9.4 million decrease in net borrowings under our revolving credit facilities and a $2.9 million of net repayments to the term loan facilities. Capital expenditures for the quarter were $1 million, primarily attributable to new stores.
14:03 At the end of the quarter, we operated 60 stores in the U.S., reflecting a net increase of two stores over the prior year period. Before turning to our outlook for fiscal 19, As Brendan discussed, we have mitigation efforts underway that will partially offset the impact of tariff increases this year. We will continue to advance these efforts in fiscal 2020 through a number of initiatives without compromising our commitment to quality. As it relates to our guidance, our outlook for operating income includes an estimated $0.5 million of impact from the Section 301 tariffs that were effective May 10th, 2019 and prior.
14:48 This estimated $0.5 million of impact was incorporated in our guidance provided last quarter. In the updated guidance we are providing today, the operating income excludes a $2 million estimated impact net of targeted mitigation efforts of additional Section 301 tariffs effective on or after September 1st of this year. For our updated fiscal 2019 guidance, we are raising our consolidated net sales expectation by 5 million to a range of 295 million to 305 million. This now reflects high single-digit consolidated net sales growth at the midpoint of our range.
15:35 Noting the above, operating income is now expected to be between 7.5 million and 9.5 million, reflecting an over 45% growth Thank you. Thank you. Thank you. to 4.5 million. In conclusion, we are pleased with our financial performance in the second quarter, which met our expectations across all key metrics.
16:27 We expect to build off this momentum in the back half of the year and are confident in our ability to achieve our full year guidance. Looking ahead, we have established a strong foundation and are executing the growth strategies which Brendan discussed that we believe position us to deliver strong, long-term sustainable growth for our shareholders. This concludes my comments regarding our second quarter financial performance. We will now take your questions. Operator? At this time, in order to ask a question, press star and then one on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. And your first question is from Dana Telsey with Telsey Advisory Group. Your line is open.
17:12 Good afternoon, everyone, and nice to see the progress on the top line. Two questions, one on the tariffs. So can you just go through that again? Are you including the tariffs in the guidance or are they excluded in the guidance? And how do you think of the buckets of mitigation and what do you expect can be done for next year? And then the second thing, on your growth rate in DTC and wholesale, what were the product mix that drove the business? and was there a stronger beginning or end to the quarter? And anything else we should be watching as we go into 3Q and 4Q, whether it's with collaborations, with some of the new marketing that you mentioned, Brendan, that you think will be impactful to continue to accelerate the sales?
17:58 Thank you.
18:01 Yeah, thanks, Dana. I'll try and go through all that, but... Pause me if I missed something. So, regarding the guidance, you know, as stated in the press release and the remarks, there's $2 million from the September 1st list four tariffs that are not included in our guidance, and September 1st and later. So, what we gave you was the trajectory of the business, excluding those tariffs. The impact of those tariffs after mitigation is about $2 million. That's why we pulled that out. There is $500,000 that's included in the guidance from the earlier tariffs in May. So that reflects what was initiated over the last four weeks that we just weren't able to fully mitigate because of the timing.
18:57 We did not feel comfortable raising prices just Operationally, we've been very difficult to do. We are going to raise prices selectively on some of our core items that are go-forward items, and that will happen over the course of the next couple of months. We have worked very closely with our suppliers to mitigate some of the increase, as well as accelerating some shipments to get them here before the tariffs were implemented. Going forward as we look at 2020, we're frankly less concerned about that as we have time to properly price the merchandise. And we just right now are in fashion week. It's spring fashion week. So these are goods we'll be shipping in January, February, and March. And we were able to factor in what we know now, which is the 15% tariffs, and price accordingly and saw no pushback from our accounts, I think.
19:56 speak to the elevated product and the strength of the business that the pricing seemed very natural. So that's why we feel like if we go into next year with the proper amount of time to repair, the tariffs, even at this level, will not be meaningful.
20:16 And we do have to mention that our vendors, as Brendan mentioned in his comments, have worked with us to absorb some of the tariff costs. and also to help us with strategies to support managing that.
20:33 As you know, as we all know, it seems to change every morning I wake up and there's a new sentiment towards what these tariffs will be or won't be. So that's why we felt it was better to categorize it the way we did. Got it. In terms of anything else on tariffs, Tariffs or guidance,
20:59 Dana? The only other thing on that is, as you think about 2020, the $2 million, do you think of it as $4 million or you could mitigate some of it, $4 million for the year, or you mitigate some of it and maybe it gets down to $1.5 million or $2 million on an annual basis?
21:16 Yeah, I don't see, as I mentioned, I don't see 2020 as being much of a risk. I think given the time we have. with the, you know, and this is fresh off this week of market for Q1 merchandise and pricing in the 15% tariffs and just how natural it seemed in terms of the retails we'll be at. There was no pushback from the major accounts at all. So I think, you know, given the place in the market we're at, we're going to be able to pass on enough of the price increases combined with the negotiations of partnership with our vendors and other mitigating factors that I don't anticipate it being a headwind for us in 2020.
22:01 Got it.
22:07 In terms of what was working for us, I think you asked in Q2, we continue to see the brand just hit the center of the bullseye with our customer. I mean, growth Growth was driven a lot around dresses. We added dresses to different fabrications. They were in wovens and knits this year. We added a lot more prints to the line. A lot of comments on the femininity that's evolved the Vince product. I keep going back to how the team has changed to more seasonably appropriate weights and colors. In June and July, we're still merchandising product Thank you very much.
23:20 and it looked like the revenue growth on DTC, there wasn't as much left. That operating margin didn't come through as strong. Was anything on the puts and takes of the operating margins of DTC and wholesale?
23:36 Regarding wholesale, it just speaks to the growth we're seeing at the channel with less dilutions. Our natural margin rate continues to improve. And so that means, you know, as we have season-ending true-ups with our wholesale accounts, you know, we're just able to reduce the amount of support we give them. So that's really exciting to see. In terms of DTC – DTC, is that what you're asking about? On the operating income line, Dana, you're asking?
24:08 Yes. Exactly. Exactly.
24:11 I mean, on the gross margin, well, Dave's looking at it on the gross margin side at DTC, we continue to see healthy full-price sell-throughs and, you know, prior to the tariffs, better going in markup.
24:25 Yeah, we'll come. I mean, you're talking about the flow-through on operating income. Diana, is that what you're asking?
24:31 Yeah, I think it says the operating income for the quarter was around $54 million. I think it was $54,000 compared to $414,000 last year. Anything to note? Because the revenue grew, so just wondering what was in between that didn't drop to the operating income line.
24:51 Yeah, we'll have to look at that for the quarter. Okay. of New Stores. Hang on a second. We're looking at... Yeah, and then we have... Yeah, we have the rent cost of stores, and then we also have adjustments that were made last year to inventory reserves that benefited last year.
25:18 Got it.
25:19 Kind of a non-repeating item.
25:24 Got it.
25:25 Thank you. And you asked about going forward. I mean, you know, what we're starting, I mentioned in my remarks, we're seeing the momentum. Well, you asked how the business went in Q2. It got better as the quarter went along, as I mentioned in my remarks. And we've seen that continue and improve into Q3, into mid-September here. And I think we had a great anniversary sale with Nordstrom, as I mentioned. And I think what we're seeing in our own DTC business that's providing a lift is Some misses we had last year in the collection in terms of price points. We have some higher-priced items this year with some of the shearlings and leathers, and particularly in our own DT stores, our own stores and online, that really can move the needle. And so having a great reaction to those that is driving early business.
26:11 And it was something we identified when we posted more of them last fall that we felt that that would enhance the collection, and so far it looks like we were right.
26:21 Got it. Thank you.
26:24 Thank you, Dana. Ladies and gentlemen, this concludes the Q&A period. I'll now turn it back over to Brendan Hoffman for any closing remarks.
26:33 Great. Well, thank you for joining the call today. As you can see, we're really excited about our long-term growth potential, and we continue to build momentum in our strategic initiatives. I look forward to sharing more of our progress with you on our third quarter call. Thank you very much. This concludes today's conference call. You may now disconnect.
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Vice President, Investor Relations
Chief Executive Officer
Chief Financial Officer
Analyst, Telsey Advisory Group