Sosandar Plc (SOS) Q4 2021 Earnings Call

Investor webinar replay

Replay transcript excerpt

hello everyone so just to take you through the agenda for today firstly we're going to take you through an overview then stevie's going to talk about the financial and kpi review julie and i will go through product followed by some more detail on third parties then we'll touch on marketing followed by esg and lastly the outlook for susanda so just to give you an overview of the susanda story so far so the success of susanda was spotting the opportunity for an e-commerce brand for women who had graduated from fast fashion What they were looking for was a trend-led brand. We design all our clothes in-house, looking for high quality, good fit and lifestyle appropriate. So our customers tend to be in the 35 plus age bracket. She was also looking for a mid price point. So on average, a dress at Susanda would be about £69. So in simple terms, before Susanda, our customer was either faced with brands that were too young for her or brands that were too safe and not fashionable enough. So what we gave her was a unique aesthetic, a chic and sexy look, both in terms of the style of the product we produce and everything we do marketing wise. So all the imagery and the aesthetic behind the lifestyle we sell. So we launched in September 2016 with 74 styles. That has increased 30 fold and we now have a product range of 2000 styles on the site. As you can see on the chart, we've gone from startup to 12 million turnover in four years. And the success of the brand and unique brand positioning has been recognized by many third parties who all approached us. And the ones we chose to work with so far are Next, M&S and John Lewis. So just to give you some highlights from the full year, and then I'll give highlights of current trading. And we're going to go into more detail in all these ar...