Sara Giinlund Uggelberg
CFO
Replay available
SkiStar AB (STO: SKIS_B) Q1 2026 earnings conference call, held 2025-12-18. Replay captured from the company's public earnings webcast.

CFO
Head of Retail
Analyst, Handelsbanken
Analyst, Nordea
Analyst, DNB Carnegie
2025 and 26, and really happy to be here today with our CFO, Sara Ginlund Uggelberg, and also our retail responsible, Anders Aspgaard, as we will today have a little bit of a deep dive in our retail segment. So we will have a short introduction. We will go through our financials, and we will have an outlook, of course, and a short repetition of where we are in our strategy, and then also talk a bit about the upcoming winter and about the booking situation, which I understand, which is a very important part of this quarter, since the quarter is not so big from a financial perspective. So let's spend some time on that. to bring some clarity for all of us. So a short introduction. For you who haven't been with us, we are the leading holiday operator for Scandinavia and really glad to have a high satisfaction from our guests. 80% of our guests are highly satisfied with our hospitality. We are really glad to have satisfied employees and also our digital improvement the last couple of years has been significant and I will soon take you through that as well. Really glad to see that Sälen has stepped up from place number 15 to place number 13 as on the list of the world's largest ski resort from Ski Days Seoul. Many of us maybe doesn't recognize Sälen as one of the largest, the biggest ski resorts, but that is a fact, and it's really happy to see our improvement, and also to have Åre on the top list, as well as Tryfyll, which has bumped up a couple of steps up on this list. So, we are working on some strategic initiatives to reach our financial targets. You can read about them in our annual report, but they are, of course, our guideline, and we work with them. And to help us every day, we work with our integrated business model. And, of course, the integrated business model ...