Roku, Inc. (ROKU) Q1 2025 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:02.653 capitalize on the shift. That's the best news. 00:00:02.653 -- 00:00:07.176 Over the past couple of years, we've focused on building our programmatic capabilities, 00:00:07.176 -- 00:00:10.758 and that investment is absolutely paying off. 00:00:10.758 -- 00:00:15.742 In an environment like this that demands agility and programmatic advertising is gaining 00:00:15.742 -- 00:00:20.845 share because, I think, Corey, most of all, it offers the flexibility and performance 00:00:20.845 -- 00:00:25.809 that advertisers need, and that enables them to launch their campaigns quickly and adjust 00:00:25.809 -- 00:00:31.054 in real time. In the near term, we expect some of the high-touch guaranteed business 00:00:31.054 -- 00:00:36.359 to be delayed or possibly scaled back in favor of more flexible, non-guaranteed 00:00:36.359 -- 00:00:42.064 programmatic buys. But this trend really aligns well with Roku's strategic direction 00:00:42.064 -- 00:00:45.525 and our focus on programmatic excellence. 00:00:48.489 -- 00:00:51.690 Thank you. One moment for our next question. 00:00:54.334 -- 00:00:56.796 Our next question comes from Brett Novin with Bank of America. 00:00:56.796 -- 00:00:58.517 Your line is open. 00:00:58.517 -- 00:01:03.139 Hi, thanks for taking the question. I guess just as a follow-up 00:01:03.139 -- 00:01:08.442 to your comments there, I mean, it sounds like some of the more idiosyncratic drivers 00:01:08.442 -- 00:01:13.524 are able to offset maybe some macro overall weakness. 00:01:13.524 -- 00:01:18.686 And I guess I'm just trying to think through how much of a buffer do you still feel 00:01:18.686 -- 00:01:21.808 like you have with some of these idiosyncratic drivers? 00:01:21.808 -- 00:01:26.530 Should macro trends deteriorat...