Profoto Holding AB (publ) (PRFO) Q2 2025 Earnings Call

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WEBVTT 00:00:00.672 -- 00:00:05.519 good morning and welcome to pro photos q2 report 00:00:05.519 -- 00:00:10.627 my name is amanda ostrom and i am head of investor relations today i have with me our 00:00:10.627 -- 00:00:16.416 ceo anna schedeberg and our acting cfo linus marmstadt 00:00:16.416 -- 00:00:21.745 we'll start off by handing over to anders who will give you some highlights 00:00:21.745 -- 00:00:24.045 for the quarter 00:00:24.509 -- 00:00:27.301 good morning and hello everyone 00:00:27.301 -- 00:00:32.409 Today we are reporting the second quarter 2025 and 00:00:32.409 -- 00:00:36.515 we are reporting from a challenging content creator market. 00:00:36.515 -- 00:00:42.023 Our net sales decreased with 13% down to 171 00:00:42.023 -- 00:00:47.290 million Swedish crowns. And half of that was organic negative growth 00:00:47.290 -- 00:00:52.735 and half of it was explained by currency effects, mainly 00:00:52.735 -- 00:00:58.161 a lower dollar and Swedish crown exchange rate. 00:00:58.161 -- 00:01:03.506 As I said, the market is tough and we see that the customers 00:01:03.506 -- 00:01:08.932 are hesitating to take decisions to buy big decisions to buy. 00:01:08.932 -- 00:01:13.940 And this has also affected our EBIT, which is down to 18 million Swedish 00:01:13.940 -- 00:01:19.349 crown and 11% EBIT over sales ratio. Of course, this is explained 00:01:19.349 -- 00:01:24.738 by the lower sales, but it's also explained by product mix and somewhat increased cost 00:01:24.738 -- 00:01:30.970 for launch of our new LED products. And I will cover that more later in the presentation. 00:01:30.970 -- 00:01:34.675 We launched, though, a lot of new products. 00:01:34.675 -- 00:01:40.424 First of all, we launched the B20 and B30, which are two new flash products. 00:01:...