Profoto Holding AB (publ) (PRFO) Q2 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

good morning and welcome to pro photos q2 report my name is amanda ostrom and i am head of investor relations today i have with me our ceo anna schedeberg and our acting cfo linus marmstadt we'll start off by handing over to anders who will give you some highlights for the quarter good morning and hello everyone Today we are reporting the second quarter 2025 and we are reporting from a challenging content creator market. Our net sales decreased with 13% down to 171 million Swedish crowns. And half of that was organic negative growth and half of it was explained by currency effects, mainly a lower dollar and Swedish crown exchange rate. As I said, the market is tough and we see that the customers are hesitating to take decisions to buy big decisions to buy. And this has also affected our EBIT, which is down to 18 million Swedish crown and 11% EBIT over sales ratio. Of course, this is explained by the lower sales, but it's also explained by product mix and somewhat increased cost for launch of our new LED products. And I will cover that more later in the presentation. We launched, though, a lot of new products. First of all, we launched the B20 and B30, which are two new flash products. And we also launched and renewed our line of LED products. More of that later. One of the other things that is, of course, affecting everything is the development regarding tariffs into the United States. And we're working heavily with that and following the situation closely. So sales decline of 13%. And that looks dramatic, but as I said, half of that is currency effects and half of it is organic growth. And if you look in two regions, we first see the Americas, which is not showing a decline, but mainly in local currencies. So the organic growth was slightly up. But given the currenc...