New York Times Company (The) (NYT) Q3 2025 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:02.815 dimensionalize the opportunity around that push. 00:00:02.815 -- 00:00:07.380 I think the big focus sounds like it's centered on building engagement and brand, but 00:00:07.380 -- 00:00:10.905 I guess how should we think about how it affects advertising? 00:00:10.905 -- 00:00:16.131 Do you see this as maybe another aperture for expanding into video advertising opportunities? 00:00:16.131 -- 00:00:20.457 And then also maybe just touching on what kind of incremental investment needs this push 00:00:20.457 -- 00:00:25.824 might entail. And then secondly, on the family plan, it looks like it now represents 00:00:25.824 -- 00:00:30.892 2% of your digital-only subscriber footprint, and Looks like it also came through 00:00:30.892 -- 00:00:34.559 predominantly on the game side versus the bundle. 00:00:34.559 -- 00:00:39.448 Can you talk about what stage of the rollout you're in and if there's any appetite to 00:00:39.448 -- 00:00:44.277 push further on that in terms of maybe restricting sharing somehow on your non-family 00:00:44.277 -- 00:00:46.277 plan? 00:00:46.589 -- 00:00:49.113 I'm happy to take both those questions, Thomas. 00:00:49.113 -- 00:00:55.042 Good morning. Let me start on video. I think the first thing to say is 00:00:55.042 -- 00:00:59.229 we think it's a big opportunity for the company and we're in early days of it. 00:00:59.229 -- 00:01:04.337 We know lots and lots of people are seeking out and getting their news and the 00:01:04.337 -- 00:01:07.061 other kinds of content we make in the form of video. 00:01:07.061 -- 00:01:12.490 And so we think having more video gives us a big opportunity to engage 00:01:12.490 -- 00:01:17.893 our the people we already have more and to engage even more people and to do that both 00:01...