Midsona AB (publ) (MSON_B) Q1 2025 Earnings Call

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Replay transcript excerpt

WEBVTT 00:00:01.263 -- 00:00:05.952 Dear participants, this is Peter speaking. 00:00:05.952 -- 00:00:08.477 Thank you all for attending this call. 00:00:08.477 -- 00:00:13.688 As a top line summary, I can conclude that we did good progress also in the first 00:00:13.688 -- 00:00:16.533 quarter of 2025. We're 00:00:16.533 -- 00:00:21.864 showing organic growth in total, led by our brands and also private label. 00:00:21.864 -- 00:00:26.967 Cash flow is improving. and a bit before one of items is in line with last year 00:00:26.967 -- 00:00:32.035 despite extra costs for both production ramp up and investment in sales and marketing 00:00:32.035 -- 00:00:35.778 to support new launches 00:00:39.648 -- 00:00:44.436 i would like to make you aware that this presentation can contain certain forward-looking 00:00:44.436 -- 00:00:49.677 statements And I would like to refer to the recently published 00:00:49.677 -- 00:00:54.722 2024 annual report for a full view on both 00:00:54.722 -- 00:00:57.523 risks and uncertainties. 00:00:59.568 -- 00:01:01.728 In connection 00:01:02.512 -- 00:01:08.819 with the presentation of the 2024 Q4 report in January, 00:01:08.819 -- 00:01:12.745 I also presented our key priorities for 2025. 00:01:12.745 -- 00:01:17.572 And I'm pleased to tell you that we made good progress in this quarter towards those 00:01:17.572 -- 00:01:19.572 priorities. 00:01:20.095 -- 00:01:24.741 One key priority was to deliver consistent brand growth. 00:01:24.741 -- 00:01:29.909 In quarter one, we achieved 1.6% versus prior year. 00:01:29.909 -- 00:01:35.116 And we're reasonably happy with this figure as we at the same time continue 00:01:35.116 -- 00:01:37.977 to prune the assortment. 00:01:38.075 -- 00:01:43.322 Also, we could not get out the full sales potential in d...