Midsona AB (publ) (MSON_B) Q1 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Dear participants, this is Peter speaking. Thank you all for attending this call. As a top line summary, I can conclude that we did good progress also in the first quarter of 2025. We're showing organic growth in total, led by our brands and also private label. Cash flow is improving. and a bit before one of items is in line with last year despite extra costs for both production ramp up and investment in sales and marketing to support new launches i would like to make you aware that this presentation can contain certain forward-looking statements And I would like to refer to the recently published 2024 annual report for a full view on both risks and uncertainties. In connection with the presentation of the 2024 Q4 report in January, I also presented our key priorities for 2025. And I'm pleased to tell you that we made good progress in this quarter towards those priorities. One key priority was to deliver consistent brand growth. In quarter one, we achieved 1.6% versus prior year. And we're reasonably happy with this figure as we at the same time continue to prune the assortment. Also, we could not get out the full sales potential in divisions north and south, as we still suffered from bottlenecks issues in the production at the beginning of the quarter. On the subject of our production, I'm pleased to tell you that we have made major progress in ramping up both in the Ascheberg plant in Germany and also the Castelcilla plant in Spain. And these efforts had a short-term negative effect on the results as we had to invest in personnel in advance. This put pressure on the profits at the beginning of the quarter, but it helped us to improve sales and profits towards the end of it. This meant that we had a higher operational efficiency towards the end of the quarter compar...