Hellofresh Se Ord (HLFFF) Q2 2026 Earnings Call

Investor webinar replay

Replay transcript excerpt

Ladies and gentlemen, and welcome to the HelloFresh H1 2026 result call. The conference will be recorded. At this time, all participants have been placed on a listen-only mode. The floor will be open for questions following the presentation. Let me now turn the floor over to your host, Dominik Richter. Good morning, ladies and gentlemen. Thank you for joining our Q2 2026 earnings call. I'm joined today by our CFO Fabien Simon and I'm going to spend my time on the strategic picture, why we're making the choices we're making and why we remain convinced they're right for this business over the long run. Our CFO will then walk you through the numbers in detail and will open the floor for questions after that. We've also published our H1 2026 shareholder letter this morning alongside this presentation. It covers a lot of what I'm about to say in more depth and I encourage you to read it alongside today's remarks. I want to start where we always start because it's the frame for everything else that we're talking about today. Our mission is to change the way people eat forever. Our vision is to become the world's leading digital native CPG company. Every decision I'll describe today, including the ones that show up as pressure in this quarter's numbers, is in service of that longer-term vision, not in spite of it. What you're looking at right now is a phased rebuild, not a single quarter story. Phase 1 was all about fixing our cost base. Phase 2, the one we're in right now, is reinvesting those savings into a genuinely better product. Phase three, we'll be turning that better product back into growth on our terms once the numbers tells us it's the right thing to lean in. We're firmly in phase two, better products, better customer metrics, and a top line that's still catchin...