FORTIS FRONTIER PLC (FORF) — Interim Results June 2024

Investor webinar replay

Replay transcript excerpt

Good morning, and thank you for joining us to listen to our update on My Health Checks. As most of you know, I'm Penny McCormick. I'm the CEO of My Health Check PLC, and I've actually been here now. It'll be five years in November. And I've led on the health and wellness at retail strategy. And really want to just set the scene first and foremost, just so we recap on this really, really early stage category, which we've been focused on. The category is in its infancy and our aim at My Health Check is to really lead retail through awareness and education, initially with testing, but we've got this fantastic platform that we've invested in significantly. And we need to really understand that our digital platform will really underpin a lot of great growth opportunities for us, starting with the testing now, but with a strategy to then grow the business further. So, we've started well, as you'll have seen from the information shared this morning. We've sold over 55,000 wellness tests since we've launched. We work very closely with retail to plan strategies and really educate customers and encourage trial in this new area. And our digital platform really presents an opportunity for retailers to target new shoppers and existing customers with products and really build out potentially enhanced services and associated products through the platform. We've learned that at home tests have a low barrier to purchase and this is when they're positioned appropriately. And it's why our focus at My Health Check has always been on the retail space. Those lateral flow test products are priced very well. They're reasonably priced for the end user and they offer a great entry point. And in 2023 and 2024, whilst we've been really focused on key promotional levers that will bring us a retu...