Embellence Group AB (publ) (EMBELL) Q2 2026 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:04.254 Papelina is the brand that has the highest share of online sales of our brands and we 00:00:04.254 -- 00:00:08.517 expect this development to continue in the coming quarters since we're actively working 00:00:08.517 -- 00:00:12.439 on refining our platform with new features and more content. 00:00:12.439 -- 00:00:16.782 This will build an even stronger connection with consumers and builds loyalty and ultimately 00:00:16.782 -- 00:00:20.223 a more robust business model. 00:00:20.467 -- 00:00:24.251 We are gaining market share with the brand and are also continuing to expand more broadly 00:00:24.251 -- 00:00:29.316 internationally where we in the quarter changed our distribution model in North America, 00:00:29.316 -- 00:00:33.821 which was launched in the end of April. This has started out well and we have participated 00:00:33.821 -- 00:00:37.684 in a few fairs and we'll continue with this going forward where the next big fair is 00:00:37.684 -- 00:00:41.947 already in the beginning of August in New York. 00:00:42.134 -- 00:00:45.795 This is also the brand where we hire new personnel in marketing and e-comm and brought 00:00:45.795 -- 00:00:49.256 in a new managing director during second half year of 2025. 00:00:49.256 -- 00:00:52.137 And the new team led by Henrik Andersson is performing well. 00:00:52.137 -- 00:00:56.338 So we expect that the growth will continue for the brand going forward both domestically 00:00:56.338 -- 00:00:58.478 and internationally. 00:00:59.939 -- 00:01:03.520 Borås AP Fabrik reported an increase of 14% in the quarter. 00:01:03.520 -- 00:01:08.021 We are gaining market share in both digital and traditional printing driven by continued 00:01:08.021 -- 00:01:11.024 strong demand across our core segment. 0...