Dr Martens Plc (DOCMF) Q4 2026 Earnings Call

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Replay transcript excerpt

WEBVTT 00:00:01.803 -- 00:00:05.610 Welcome to 39 Brewer Street, Dr Martin's first speaking space. 00:00:05.610 -- 00:00:09.277 Come in and let me show you around. So my name is Liam, I'm the store manager of the 00:00:09.277 -- 00:00:12.843 space. We opened in November last year and I'm going to take you out on a private tour 00:00:12.843 -- 00:00:16.410 of it. This part of the store is the assembly point. 00:00:16.410 -- 00:00:20.578 This is an area where our consumers can try on the product, connect with the brand and 00:00:20.578 -- 00:00:23.302 connect with each other as well. 00:00:23.302 -- 00:00:26.610 Over to the shed. And yes, we have a shed in the store. 00:00:26.610 -- 00:00:29.317 The shed is an adaptation of the original Dr. 00:00:29.317 -- 00:00:34.349 Martin shed. And in here, it changes every six weeks from a different campaign. 00:00:34.349 -- 00:00:38.800 At the minute, we're in re-wear, which is highlighting our pre-loved product and how 00:00:38.800 -- 00:00:43.938 we can give them a second chance. This is our amazing archive where this 00:00:43.938 -- 00:00:49.072 is an opportunity for our consumers to connect with the brand even deeper in our history. 00:00:49.072 -- 00:00:51.097 And we have the original tools from the Dr. 00:00:51.097 -- 00:00:55.634 Martin shed, which is fantastic for consumers to see how it all begins. 00:00:55.634 -- 00:00:59.401 And over to my favourite part of the store, the Made in England section. 00:00:59.401 -- 00:01:03.708 This area of the space is the most activated, it's the first place consumers go when 00:01:03.708 -- 00:01:08.216 they come in. With the craft creator we're going after in the store, this is an opportunity 00:01:08.216 -- 00:01:12.103 for them to really engage and touch and feed the premium product...