Burberry Group plc (BRBY) Q4 2021 Earnings Call

Investor webinar replay

Replay transcript excerpt

Good morning, everyone, and thank you for joining us for Burberry's Preliminary Results presentation. In terms of our agenda today, our presentation will be structured into three chapters, before moving on to Q&A. I will start with a review of the first phase of our strategy, then cover our vision and plans for the next phase. After this, you will hear from Julie, who will cover our financial results and guidance, I want to start today's presentation with a review of the first phase of our strategy and what we have achieved to date. Fiscal year 21 has been an exceptional year, with the COVID-19 outbreak continuing to impact livelihoods and industries globally. In the last 12 months, we have focused on prioritizing the safety and well-being of our colleagues, partners and customers. contributing to the relief efforts to support our communities globally, continuing to create a more sustainable future for luxury through our ambitious sustainability agenda, and protecting our business to deliver a strong financial performance. Stepping back to three years ago, in 2017, we announced our vision for Burbank. Our goal was to firmly establish our position in luxury fashion and to inspire customers with our unique British attitude. We set out two phases to reach our vision, with clear objectives for the first phase. We wanted to re-energize our brand, renew our product, evolve our communications and transform the customer experience. We also set out to maintain sales and profit broadly stable while undergoing this transition. And I'm pleased to say that in the last three years, we achieved what we set out to do and transformed our business. Starting with communications. In 2017, we said that we would re-energize the brand by placing product at the heart of our communications. ...