Bambuser AB (publ) (BUSER) Q2 2024 Earnings Call

Investor webinar replay

Replay transcript excerpt

Welcome to our Q2 earning call. My name is Maryam Gharemani and I'm the CEO of Bamboozer and I will hold this presentation together with our CFO and COO, Jonas Lagerstrom. For those who might be new to our story, let's start with a quick introduction to Bamboozer. We have been leading the way in mobile live streaming and video commerce since 2007. We're a global company with offices around the world and recognized with multiple awards for our innovation in this space. Today, we proudly serve over 250 clients in more than 40 countries. Now, let's talk about the future. In today's fast-paced world, it is crucial to understand where your consumers will be tomorrow. Gen Z is the generation to watch. They're on track to become the wealthiest generation ever, surpassing baby boomers by 2030. And by 2045, they'll control a significant portion of global wealth. But there is a huge challenge. Gen Z's attention spam is incredibly short, just 1.3 seconds. Apps like Snapchat and TikTok have shaped their expectations. This means Additional one-way communication just won't cut it anymore. Brands need to adapt. The new playbook calls for immersive content, both live and on demand. It needs to be educational, but also entertaining. Brands need to establish authority and build community. And crucial, all of this has to translate into sales. That's where Bamboozer comes in. We offer a single unified virtual commerce platform with two core solutions. Social commerce, which includes live and shoppable video and digital clienteling featuring video consultation and chats. Our platform enables merchants to connect with customers at every stage of the sales funnel using interactive two-way communication. But we're more than just a platform. We offer access to a whole ecosystem of partners t...