Rent.com.au Ltd · ASX:RNT
Rent.com.au — Gold Coast Investment Showcase (June 2016)
29 slides from Rent.com.au's conference presentation, Jun 22, 2016
Slide 1: Investor Presentation Gold Coast Investment Showcase
1 Investor Presentation Gold Coast Investment Showcase 22 June 2016
Slide 2: Disclaimer
Disclaimer 2 Important Legal Notice This presentation contains summary information about Rent.com.au Pty Ltd (RNT) as at June 2016 and does not purport to be complete. This presentation is not a prospectus or a product disclosure statement under the Corporations Act 2001 (Cth) (Corporations Act) and
Slide 3: About Us
3 ABOUT US Creating the complete rental marketplace
Slide 4: Who We Are
ABOUT US Who We Are 4 Rent.com.au (ASX:RNT) is Australia’s #1 website dedicated to rental property, becoming the long term home for renting by creating a single marketplace comprising property agents and non-agent landlords listings and a broad range of services needed by all the rental market parti
Slide 5: Large and Fast Growing Rental Market
ABOUT US 5 Large and Fast Growing Rental Market › Size and scale of rental market is often underestimated – 7 million Australians (31%) are renters, primarily key 18-35 demographic; › Cultural shift has driven rapidly increasing renter population but much growth yet to come before we reach overseas
Slide 6: Creating The Complete Rental Marketplace
ABOUT US 6 Creating The Complete Rental Marketplace › Almost 3 million rental properties in Australia; › Almost half of all rental properties are not managed by an agent† providing a massive, under- serviced market opportunity for RNT; Now (almost half market mainly offline) Future (the complete on
Slide 7: Serving Multiple Customer Groups
ABOUT US Serving Multiple Customer Groups 7 Agents Landlords Renters Advertisers › Subscriptions for › Rental property listing › Free to search, set › Website banner branding, enquiry, & alerts etc. advertising sales, management of lead › Upgrade ads to site sponsorship generation Feature and Enhanc
Slide 8: Diverse Future Revenue Streams
ABOUT US Diverse Future Revenue Streams 8 Case Study of Potential Revenue* Renters Landlords Agents Advertisers Potential Estimated market size 1m/mth 1m/yr 10,000 n/a n/a Market share scenario 10% 10% 70% n/a n/a Assumed Average Transaction Value $20 $160 $200/mth $10 CPM n/a Revenue based on above
Slide 9: Progress
9 PROGRESS Great strides on the road to commercialisation
Slide 10: Clear Objectives Set upon ASX Listing
PROGRESS Clear Objectives Set upon ASX Listing 10 › Listed on 23rd June 2015; › 3 core objectives set for first 12 months: 1. Drive online awareness by growing audience to 500,000 renters in 12 months; 2. Start to transition the non-agent landlord market from offline to online at www.rent.com.au; 3.
Slide 11: Large, Engaged Renter Audience
PROGRESS Large, Engaged Renter Audience 11 Monthly Unique Visitors 750,000 Monthly Unique Visitors FY2016 Target 650,000 550,000 450,000 350,000 250,000 150,000 QTR Jun15 QTR Sep15 QTR Dec15 Jan 2016 Feb 2016 Mar 2016 Apr 2016 May 2016 › More than double the number of renters visiting website in pas
Slide 12: RNT's Unique Renter Audience
PROGRESS RNT’s Unique Renter Audience 12 › RNT has increased both its overall audience, as well as the percentage that doesn’t also go to leading, “For Sale” oriented sites – evidence that by catering to a specifically rental audience, RNT is meeting needs that other sites don’t; Unique Audience vs
Slide 13: Strong Industry Support & Recognition
PROGRESS 13 Strong Industry Support & Recognition › Rapidly increasing audience and publicity has got the property management industry talking about RNT…. http://promo.rent.com.au/testimonials.php
Slide 14: Strong Growth in Property Agents
PROGRESS Strong Growth in Property Agents 14 › … and this has resulted in even more agents signing up to use www.rent.com.au, with the 3 months ended May being amongst the strongest on record; 8,500 Registered Agents 8,250 8,000 7,750 7,500 7,250 7,000 6,750 6,500 6,250 6,000 5,750 5,500 QTR Jun15 Q
Slide 15: Shifting Non-agent Landlords Online
PROGRESS Shifting Non-agent Landlords Online 15 › Our landlord services telesales team are contacting thousands of landlords each week and helping them with their rental property listings; › Digital marketing also proving to be very effective in driving landlord registrations and property listings;
Slide 16: Shifting Non-agent Landlords Online
PROGRESS Shifting Non-agent Landlords Online 16 2,500 Active Non-agent Listings 2,000 1,500 1,000 500 0 QTR Jun15 QTR Sep15 QTR Dec15 Jan 2016 Feb 2016 Mar 2016 Apr 2016 May 2016 › More than 15x number of monthly new landlord listings since ASX-listing; › Telesales team fully operational; › Targeted
Slide 17: Outlook
17 OUTLOOK Well positioned for growth
Slide 18: Well Positioned for Growth
OUTLOOK Well Positioned for Growth 18 › Well positioned for next phase of commercialisation: Large and unique renter audience; Strong industry support; Robust and scalable technology; Diverse product suite and revenue streams; National sales team in place for start of marketing;
Slide 19: RNT's Phases of Growth – FY17 Focus
OUTLOOK RNT’s Phases of Growth – FY17 Focus 19 Development Commercialisation Expansion (pre listing) 0-12 months (FY16) 12-24 months (FY17) 24+ months (FY18+) Rent.com.au becomes profitable and starts Launch further new products to considering other benefit renters, landlords and opportunities;
Slide 20: National Branding Campaign
OUTLOOK National Branding Campaign 20 › Capital has been successfully raised to fund the campaign; › RNT has great potential to build marketing campaign on – research indicating that once users are aware of rent.com.au, they have a strong preference for it at the expense of other portals†; › Marketi
Slide 21: Appendices
21 APPENDICES
Slide 22: Strong Board and Executive Team
APPENDICES Strong Board and Executive Team 22 RNT has assembled a strong and proven Board and executive team, combining a wealth of property industry knowledge with corporate and online classifieds experience to drive success Managing Director / CEO Non-executive Chairman Non-executive Director Non-
Slide 23: Capital Structure
APPENDICES Capital Structure 23 CAPITAL STRUCTURE INFORMATION ASX Code RNT Total Restricted* Free Float Ordinary Shares on Issue 145,506,427 20,008,124 125,498,303 Options 62,800,509 42,685,000 20,115,509α Performance Shares 16,321,542 16,321,542 Nil Performance Rights 12,578,383 12,578,383 Nil List
Slide 24: Renters – 18-35, Online & Social
APPENDICES Renters – 18-35, Online & Social 24 Case Study of Potential Revenue* Scenario % of 1m monthly visitors to site who 5% 10% 15% transact Assumed Average Transaction Value $20 $20 $20 Annual Revenue based on above assumptions $12.0m $24.0m $36.0m Customer Need: › Widest choice of properties
Slide 25: Non-agent Landlords – Property Investors
APPENDICES 25 Non-agent Landlords – Property Investors Case Study of Potential Revenue* Scenario % of 1 million non-agent landlords 5% 10% 15% transacting on rent.com.au during a year Assumed Average Annual Revenue $160 $160 $160 Annual Revenue based on above assumptions $8.0m $16.0m $24.0m Custome
Slide 26: Property Agents – Growing Rent Rolls
APPENDICES Property Agents – Growing Rent Rolls 26 Case Study of Potential Revenue* Scenario number of agents on paid plans 5,000 7,500 10,000 Assumed Average Monthly Payment $200 $200 $200 Annual Revenue based on above assumptions $12.0m $18.0m $24.0m Customer Need: › To grow rent rolls by accessin
Slide 27: Advertisers – Seeking 18-35 Audience
APPENDICES Advertisers – Seeking 18-35 Audience 27 Case Study of Potential Revenue* Scenario Ad impressions at 1m monthly UV’s 360m 360m Assumed CPM (cost per 1000) $5 $10 Annual Revenue based on above assumptions $2m $4m Customer Need: › Timely advertising campaigns targeted towards a predominantly
Slide 28: Industry Comparisons
APPENDICES Industry Comparisons 28 › First movers in a given market tend to dominate; › Dominant sites lead to increased traffic and higher levels of profitability; › RNT seeks to emulate in the rental property market what the following sites have achieved in their respective markets; EBITDA Company
Slide 29: 8 Years of Consistent Growth
APPENDICES 8 Years of Consistent Growth 29 › RNT has spent over $10m building a robust and scalable technology platform which includes integration with over 60 software providers to the real estate industry which facilitates content and rich data Rent.com.au Content Growth 9,000 Registered Agents (L
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