Enthusiast Gaming Holdings Inc · TSX:EGLX
Enthusiast Gaming — Investor Presentation (February 2021)
17 slides from Enthusiast Gaming's investor presentation, February 2021
Slide 1: Enthusiast Gaming
TSX: EGLX OTC: ENGMF FSE: 2AV NASDAQ: COMING SOON
Slide 2: Cautionary Statements
CAUTIONARY STATEMENTS This presentation is for information purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. The information contained herein has been prepared for the purpose of providing interested parties with general information to assist the
Slide 3: hicaTV
hicaTV ‘CREATED BY: Alliance ~-BUILD BACK We Build | Completing al time is hard. \ { ay WAITING FOR PLAYERS (a 007? 7 i 1/16 - +/ a 100 AUTOSTARTS IN GT o -p D> F fiq__ XP SUPEROHAROEDI ENTHUSIAST GAMING HOLDINGS INC
Slide 4: Mission
Mission We are building a world of communities where video gamers connect and engage ENTHUSIAST GAMING HOLDINGS INC
Slide 5: Investment Highlights
Investment Highlights Currently trading on TSX/OTC and expecting NASDAQ listing in Q1 21 1 ou FW N Platform with global reach of over 300M gamers monthly — A “Top 100” Internet Property in the United States Building the social network for gamers capitalizing on the “social revolution” and changes in
Slide 6: Enthusiast Gaming: Owning the Fan Experience
Enthusiast Gaming: Owning the Fan Experience We own the fan experience from the moment the video game controller is put down: WEBSITES 100 Websites publishing unique content across Example: the video game Take a Call of Duty Fan spectrum After playing online with a few friends, the fans journey begi
Slide 7: Enthusiast Gaming: Owning the Fan Experience
Enthusiast Gaming: Owning the Fan Experience WEBSITES Subscribers lehsites publishin ciate rane scroe Data the video game spectrum YOUTUBE CHANNELS 30 Weekly Shows 24M+ Subscribers. — Direct Sales EXPERIENCES TEAMS 2 Ly coi 7 Professional Esports Teams INFLUENCERS —\"“goverwatch League 4 Sponsorship
Slide 8: Our Competitive Advantage
Our oy oye EDL Com petitive 100 Sites Leading global esports| | TOP Twitch & YouTube 1,000 YouTube A d t WASECRACK organization and Late in Channels vantage 1B Views valuable content 500 Influencers & 3.28 Views We engage with fans Content Creators 30,000 Delegates onall platforms that SIDESTRUCTOIO
Slide 9: Lucrative Audience Profile
Lucrative Audience Profile f=) 1 2 3 L 5 All organic traffic, SO spent on SEO and SO Cost of Acquisition 70% Gen Z and Millennial cohort. Gen Z represents $7T (%1.2T in US) in global income in 2020, expected to rise to $33T in 2030 or 37% of global income COPPA compliant (Children's Online Privacy P
Slide 10: Foundational Pillars
Foundational Pillars (=) Reach of 300M gamers monthly and growing Sticky, recurring audience Purely organic - no SEO NN Large UGC base (user generated content), over 100k paying subscribers for premium content and content distribution deals with Snapchat, Facebook, Tik Tok, Samsung Ne 500+ influence
Slide 11: Enthusiast Audience: Super Gamers
ENTHUSIAST AUDIENCE “SUPER GAMERS” (=) Who is an Enthusiast Gamer? It’s Gen Zs and Millennials which represent 50% of the US population! Spend 15+ Hours Per Week Gaming 65% 67% 15% 80% 48% 63% 61% 43% Buy 7+ Games Per Year DBO NOT WATCH TV! Watch esports Source: Comscore Custom Reporting, (E) Enthus
Slide 12: 3-Year Growth Strategy
3-Year Growth Strategy (f=) Phase 1 ; 300M gamers (@ $0.40 ao eat cen tocol Experience ARPU: ~S0.40 ARPU = $120M pro forma + Began in 2015 and today reach 300M gamers revenue Phase 2 Monetize through Advertisi om Monetize through Advertising ARPU: ~$1.00 + More Direct Selling Phase 3 Sell Content AR
Slide 13: 2021: Focus on Phase 2
2021: Focus on Phase 2 [Ej Monetizing the Base Incremental shifts in CPMs lead to outsized impact on Income Statement 1) Optimize CPMs (Value Per Advertising Impression) * At beginning of 2019, audience monetized nearly 100% programmatic - low CPMs * A10% lift in programmatic CPMs has a + ~S10M annu
Slide 14: Brand Partners
Brand Partners f=) (2) EnthusiastGaming + @|uinosiy, We create custom, unique Gillette iGiRUEC SAMSUNG Oz Bell advertising, experiential and influencer campaigns for our brand partners to help them HeaCounr GLOBAL (rit i spidertech 2 amazonstudios speak to and engage with over PlayStation 300 millio
Slide 15: Key Management & Directors
Key Management & Directors Francesco Aquilini Chairman MD, Aquilini Investment Group. Owner of the Vancouver Canucks of the NHL& Rogers Arena Alex Macdonald CFO Former CFO of Peeks Social, a development and marketing company of mobile video and livestreaming social media products Adrian Montgomery C
Slide 16: Capital Structure
Capital Structure TSX: EGLX FSE: 2AV OTCOB: ENGMF NASDAQ: COMING SOON CAP TABLE Shares Current Share Price: ~$6.00 103,109,346 Market Cap: ~$675M (fully diluted) Warrants 4,301,990 Insider Holdings: ~30% Options 3,451,135 All S Figures in CAD Convertible Debenture 2,970,297 Analyst Coverage Fully Di
Slide 17: Thank You
THANK YOU! ERIC BERNOFSKY Chief Corporate Officer Eric@enthusiastgaming.com TSX: EGLX OTC: ENGMF FSE: 2AV
Enthusiast Gaming Holdings — Investor Presentation (February 2021) on 6ix