Dotdigital Group Plc · LSE:DOTD

Dotdigital — H1 2011 Earnings Presentation

28 slides from Dotdigital's earnings presentation, 2011

  1. Slide 1: Interims 2011 AIM Admission: The story so far

    Interims 2011 AIM Admission The story so far

  2. Slide 2: The Board

    The Board Simon Bird – Technical Director Peter Simmonds – CEO & Finance Director Skip Fidura – Client Services Director Tink Taylor - Business Development Director

  3. Slide 3: Company Summary

    Company Summary o B2B Digital Marketing products and services o Established 1999 o 135 staff o 3500+ Clients o Winner - National Business Awards –Best Growth Strategy o Offices in Croydon, London Bridge, Manchester, Northampton & Minsk

  4. Slide 4: The Digital Journey

    The Digital Journey Conversion 4

  5. Slide 5: Some of our Clients

    . ee Some of our Clients dotDigitalGroup »« VOLVO mummy Countrywide plc abu Gh Nationwide MMI 77 acca | VIVICA | fatinark Newsweek. | JEWSON [al OR: carte blanched Michael Page —ROVER J © DUNLOP aS otter J “HOO a Western 7" << CENTAUR MEDIA PLC FORTIS “i CDF xenautr blueArrow ENERGY TRUCKS COOPMANIO

  6. Slide 6: Some of our Clients

    . @e@ Some of our Clients dotDigitalGroup »« 25 WE ARE ° look MACMILLAN. CANCER SUPPORT reener smarter trave Postcode Anywhere Bes of Wales Russell Hobbs fa Sage L 3663, Es, ® on aie ne Westwoo. hmvcurRZON hropenonen RUSH Q secnationat tm a defra” ee Riimatnen meen: HENLEYS

  7. Slide 7: Significant Achievements last 18 months

    Significant Achievements last 18 months o AIM Admission announced o Increased sales & software engineering teams o Grew client base significantly o Implemented Microsoft Dynamics CRM o Implemented Sage 200 o Implemented new IT infrastructure o Successfully launched dotCommerce o Successfully launche

  8. Slide 8: Our people are key to the success

    Our people are key to the success o Young team - average age is 26 o Highly empowered o All staff become option holders o Focus on goal alignment o We aim to hire the best people o We aim to keep our good people

  9. Slide 9: Financial Highlights – 2009/10 Full Year

    Financial Highlights – 2009/10 Full Year

  10. Slide 10: 2010/11 Interims

    2010/11 Interims o Revenues increased by 48% (From £2,785k to £4,123k) o Profits after tax increased by 48% (From £520k to £771k) o Up 56% excluding IFRS2 charge relating to options of £38k o Strong growth in customer numbers o An expansion of products and services o New Offices in Belarus & Scotlan

  11. Slide 11: 5 Year Financial Summary

    5 Year Financial Summary £m 12 Months to 12 Months to Yr to 30 April Yr to 30 April Yr to 30 April June 2010 June 2009 2008 2007 2006 Turnover 6.0 4.2 2.5 1.2 0.8 Admin Costs 4.6 3.3 1.7 0.9 0.5 PBT 1.4 0.9 0.75 0.3 0.3 PAT 1.14 0.77 0.57 0.23 0.23

  12. Slide 12: Cash Flow Summary

    Cash Flow Summary dotbigitalgroup Consolidated statement of cash flow Samonthsto Sxmonthsto 12 months to 31 December 31 December 30 June 2010 2009 2010 unaudited unaudited aucites Note 000s 7000s, £0005 Operating activities 5 1.164 654 1,276 Corporation tax paid = = 183) Finance costs | () (0) Net c

  13. Slide 13: Low dependence on largest clients

    Low dependence on largest clients • Largest Client less than 5% of total revenue • Top 20 clients less than 15% of total revenue • Largest Debtor less than £40k • Client base spread across many sectors • 51% of dotMailer customers on direct debit with 14 payment terms

  14. Slide 14: Google rankings drive enquiries

    Google rankings drive enquiries Keywords Google email marketing 1 email marketing software 1 email marketing templates 1 email marketing services 1 bulk email marketing 1 email templates 6 email marketing campaign 1 email marketing company 1 email marketing solution 1 email marketing solutions 2 ema

  15. Slide 15: Google rankings

    Google rankings Keywords Google ecommerce solutions 1 ecommerce solution 2 bespoke ecommerce 1 ecommerce business solutions 1 ecommerce web site solution 5

  16. Slide 16: Google Rankings

    Google Rankings Keywords Google design agency 20 web design agency 14 website design agency 2

  17. Slide 17: Google rankings

    Google rankings Keywords Google seo agency 4 search engine optimisation agency 5 seo agency in london 1 seo agencies 3 website seo services 6

  18. Slide 18: Google Rankings

    Google Rankings Keywords Google strategic search engine marketing 2 search engine marketing company 4 search engine marketing 5 internet marketing company 6 search engine marketing companies 6 search engine marketing firm 8 search engine marketing service 9 seo marketing 14 internet marketing 15

  19. Slide 19: Focus on recurring revenues

    Focus on recurring revenues o dotMailer monthly recurring revenue continues to grow strongly o dotSEO/Netcallidus recurring revenue now increasing significantly o dotCommerce recurring revenue starting to build

  20. Slide 20: Interims - Impact of new products on growth

    Interims - Impact of new products on growth o New products showing good growth o Email marketing continues to perform strongly o Managed service aids retention o Search marketing boosted by Netcallidus acquisition o Project revenues declining in absolute terms and as a percentage o Recurring revenue

  21. Slide 21: Further organic growth opportunities

    Further organic growth opportunities o dotMailer V5 o Currently in Beta testing, full launch early 2011 - powerful new editor - intuitive new step process - powerful split testing o dotSurvey o new product Beta launch in Q1 2011 o Saas version dotCommerce o target Beta late 2011 - features now built

  22. Slide 22: Further organic growth opportunities

    Further organic growth opportunities o Open new partner distribution channels through development of connectors to CRM tools eg Microsoft Dynamics o Appointment of International resellers o Opening of further sales offices in UK and International o Edinburgh office opened on Tuesday this week.

  23. Slide 23: Acquisition Targets

    Acquisition Targets The target sectors selected for potential acquisitions are: o SEO o Mobile o Word of Mouth Marketing …….. “Social” o Surveys o Analytics o Usability testing o Research

  24. Slide 24: Acquisition Criteria

    Acquisition Criteria The “ideal” criteria agreed for acquisition targets are as follows: o High proportion of recurring revenues ideally minimum 40% of total o No more than 10% of revenue from one client o Strong technology with ownership of IP o Not dependant on one (few) key person(s) o Client bas

  25. Slide 25: Acquisition of Netcallidus

    Acquisition of Netcallidus o SEO has been our main focus o In depth discussions & negotiations with four targets o Compared each business against our criteria o In addition to financial criteria we wanted cultural fit & a scalable infrastructure o Netcallidus ticked all those boxes

  26. Slide 26: Netcallidus – financial overview of deal

    Netcallidus – financial overview of deal Seeking goal alignment Earnings enhancing v dotDigital shareholders Shared vision for growth Deal structure 5 x PAT for y/e June 2010 = (5x£230k) £1.15m (Cash £1m) Deferred consideration 4X PAT for y/e June 2011 less £1.15 paid so far 3X PAT for y/e June 2012

  27. Slide 27: Our commitment to life as a plc

    Our commitment to life as a plc o Orderly Market - Continual matching of buyers with sellers of shares o Executive directors shareholding - 49% o Acquisition concluded using blend paper & cash o Commitment to first class corporate governance and reporting procedures o Annual accounts produced to AIM

  28. Slide 28: In conclusion

    In conclusion o High growth profitable business in attractive market sectors o Cash generative o Significant opportunities for organic & adjacent growth o Opportunities for international expansion o Opportunities for acquisitions & joint ventures 2011 will be a year of further investment for future

dotDigital Group — H1 2011 Earnings Presentation on 6ix