Slide 1: Full year results presentation
Full year results presentation For the year ended 30 June 2025 Milan Patel, CEO Tom Mullan, CFO November 2025
Slide 2: Disclaimer
Disclaimer Certain statements included or incorporated by reference within this This presentation does not constitute or form part of any offer or presentation may constitute ‘forward-looking statements’ in respect invitation to sell, or any solicitation of any offer to purchase any shares of the Gr
Slide 3: Agenda
1.Business Overview 2.Business Model & Financial Performance Agenda 3.Strategy Update & AI Focus 4.Outlook 3
Slide 4: Business Overview
Business Overview 4
Slide 5: What we do
What we do On a mission to improve customer experience for everyone on the planet Growing opportunity Scalable solutions • Consumers expect hyper-personalised, 4,000+ 100,000+ 99.1% frictionless engagement. 86%* say they’ll global daily customer pay more for it. brands campaigns satisfaction • New c
Slide 6: FY25 overview
FY25 overview Delivering across all priorities + Strong FY outcome + Product advancement increasing TAM ▪ Profitability & earnings per share marginally ahead ▪ Launch of Loyalty product in beta ▪ Growth across all regions despite macro environment ▪ Social Snowball acquisition adding influencer mark
Slide 7: The leading CXDP for marketers
Dotdigital | Start winning customers for life | Video The leading CXDP for marketers Data Strategic Data Automation and Channel sources partners management personalisation orchestration Data aggregation | Data enrichment| Deduplication | Profile unification | Behavioural data capture Email Commerce
Slide 8: Delivering continuous product innovation to meet future demand
Delivering continuous 2025 product innovation to meet future demand AI-Driven Personalisation Real-time personalisation with WinstonAI 2020 Cross-Channel Marketing Orchestration Customer Automation Cross-Channel Conversational Engage via email, SMS, Data Automate behaviour- Orchestration Messaging W
Slide 9: Scalable, mid-market focus
Scalable, mid-market focus • Only market participant with complete range of owned communications delivery infrastructure enabling unbeatable delivery performance, including SMS in over 200 countries • AI embedded within our core and has been for 15+ years • Depth and flexibility of platform and chan
Slide 10: Business model & financial performance
Business model & financial performance 10
Slide 11: Financial model
Financial model Drive high margin sticky recurring revenues and strong cash conversion 83.9 79.0 69.2 62.8 58.1 Group Non-recurring revenue Recurring and repeating Contracted recurring profile Repeating revenues were 94% of revenue carrying ~90% Contracted recurring total Group revenues gross margin
Slide 12: Dotdigital commercial model
Dotdigital commercial model A predictable, high margin business Standalone API only transactional messaging CPaaS Core CXDP and related business lines business line Revenue £83.9m £66.6m Gross profit ~80% Gross margins of ~90% Gross margin of ~15% Our core CXDP and related business is our strategic
Slide 13: Forward-looking ARR growth from core business
Forward-looking ARR growth from core business 4 Year ARR CAGR: Social Snowball acquisition • Total 13% £72.6m of forward looking ARR in 72.6 core CXDP business • Organic 9% Fresh Relevance acquisition 63.6 53.6 • ~89% contracted and fixed value 48.9 44.7 • ~11% volume driven elements of fixed contra
Slide 14: Trading highlights
Trading highlights Headline income statement 83.9 79.0 69.2 62.8 58.1 +7% +8% Revenue ** Recurring revenues ** 34% 35% 32% 31% 32% 32% £13.9m Adj. EBITDA Free cash flow *** margin FY21* FY22* FY23 FY24 FY25 Group revenue (£m) adj EBITDA margin (%) ** on a constant currency basis *** Free cash flow b
Slide 15: Income statement overview
Income statement overview • Revenue growth in FY25 was 6% (7% in constant currency), £'m FY25 FY24 Growth includes the in year £0.7m impact of the previously announced Revenue 83.9 79.0 6% non-renewal of a loss making CPaaS contract Cost of Sales (17.4) (16.2) Gross Profit 66.5 62.8 6% • Recurring a
Slide 16: Financial position overview
Financial position overview £'m FY25 FY24 Non-current assets 86.1 63.4 Other current assets 18.4 18.0 Cash 36.2 42.2 Total assets 140.7 123.6 Non-current liabilities 16.4 8.7 Current liabilities 21.2 19.7 3.0 Total liabilities 37.6 28.4 Total equity 103.1 95.2 (0.3) (0.6) (1.7) Total equity and liab
Slide 17: Cashflow overview
Cashflow overview Free cash flow (£m) and margin (%) 2.3 14.3 13.9 26.8 (0.8) 12.5 (0.3) 11.6 9.6 1.7 (10.3) 23% 17% 18% 17% 16% (5.5) (1.4) (3.4) FY21 FY22 FY23 FY24 FY25 42.2 FCF FCF margin 36.2 FCF £13.9m (14.4) (0.7) £'m FY25 FY24 Adjusted EBITDA 26.8 24.3 Working capital 2.3 (0.3) Lease Liabili
Slide 18: Long standing approach to capital allocation
Long standing approach to capital allocation As operational leverage is generated, reinvest • Deeper and broader international growth Reinvest in organic in further growth, focused on strategic • Product enhancements, including AI, security and functionality growth priorities • Partners, both techni
Slide 19: Key financials takeaway
Key financials takeaway • 15+ year successful delivery of baseline financial metrics: • Growth ~10% • Adj. EBITDA margin exceeding 30% • Adj. PBT margin exceeding 20% • FCF margin approaching 20% • Core business contracted ARR growing at a 4 year CAGR of 13% and now accounts for 95%+ of group gross
Slide 20: Strategy update
Strategy update 20
Slide 21: Evolved strategic framework
Purpose To provide intelligent, relevant, and personalised marketing or other communications to their audiences, powered by WinstonAI Ambition To improve customer experience for everyone on the planet Evolved Strategy Geography Expand Partners Create a strategic across the three core regions; increa
Slide 22: Continued delivery against our strategy
Continued delivery against our strategy Expand our product suite Focus on cross- Globalising selling our talent Core organic growth pillars Grow our Growth by acquisition Deepening global Organic strategic customer Geographic base growth partnerships Geographic coverage Product Deeper functionality
Slide 23: Growth across the world
Growth across the world International revenue now represents 33% of our Group revenues Geographic Product Partnerships 19% 3% 20% North America FY25 growth EMEA JAPAC FY25 growth FY25 growth F25 Rev: £14.0m F25 Rev: £61.5m F25 Rev: £8.3m 10 Yr CAGR: 20% 10 Yr CAGR: 12% 10 Yr CAGR: 56% 5 Yr CAGR: 12%
Slide 24: Innovation enhancing competitive edge
Innovation enhancing competitive edge Functionality recurring revenue increased by 12% in FY25 Geographic Product Partnerships • Launched WhatsApp as a native channel in April 2025. Campaigns have achieved open rates of up to 95%, with WhatsApp already encouraging upgrades to our CXDP package. • Win
Slide 25: M&A execution
M&A execution | Geographic Product Partnerships Acquisition completed on 25 June 2025 Social snowball is an influencer, affiliate and referral marketing platform. Rationale Post-acquisition • Extends capability of Dotdigital CXDP • Strong performance; ~ 50% annualised ARR growth since • Broadens TAM
Slide 26: Product suite
Product suite Marketing technology that improves customer experiences for everyone on the planet Product Marketing Personalization Influencer Loyalty CXDP Fresh Relevance Social Snowball [In private preview] Foundations marketing agents Connected products: Common sign in, app switching, data integra
Slide 27: Meet WinstonAI
Meet WinstonAI Dotdigital’s marketing agent, powered by AI. Curate campaigns that convert – from tone of Analyse customer voice to translations Identify valuable personas profiles and uncover to retarget with real-time actionable insights eRFM modelling Personalise with precision: Extend channel rea
Slide 28: A 15-year track record in AI
A 15-year track record in AI People like you product recommendations Similar products to From marketing automation to marketing intelligence product recommendations Email link heatmapping Predictive customer “Also bought” Customer Purchased with lifetime value (CLV) product recommendations product r
Slide 29: Building on a 15-year track record in AI
Building on a 15-year track record in AI From marketing automation to marketing intelligence Launched 2025 AI roadmap themes • Intelligent Segments • AI translations AI content creation AI personalisation at • AI summaries of form responses Streamline and scale • Optimised subject line agent automat
Slide 30: WinstonAI success stories
WinstonAI success stories Geographic Product Partnerships INSIGHT & ANALYTICS ENGAGING CONTENT OPTIMIZED EXPERIENCES Used WinstonAI (RFM) to to Used WinstonAI to overcome Dotdigital consistently achieves identify smart segments that writer’s block and boost email a delivery rate of over 99% with led
Slide 31: Driving value through network of 1000+ partners globally
Driving value through network of 1000+ partners globally Revenue connected to strategic partners up 8% in FY25 Geographic Product Partnerships Strategic partners Selected tech & service partners E-commerce 250+ +8% Total technology partners/integrations Revenue from clients Largest partner connected
Slide 32: Looking ahead
Looking ahead 32
Slide 33: Confident in FY26 and beyond
Confident in FY26 and beyond Growth engine Expand usage. Scalable model Converging market ARPC growth, new Organisations’ need for Launch innovation. products and High recurring revenues efficiency, simplicity, and international expansion measurable ROI and healthy cash position to explore inorganic
Slide 34: Investment case
Investment case STRATEGY SCALABLE GROWTH INDEPENDENCE LEADERSHIP OUTLOOK Attractive industry Clear and compelling Highly scalable platform growth, accelerating in strategy focussed on for all sizes of customers The successful Experienced management Strong growth prospects sub-sectors we serve organi
Slide 35: Questions
Questions 35
Slide 36: Appendix
Appendix 36
Slide 37: Board of Directors
Board of Directors Milan Patel Tom Mullan John Conoley Boris Huard Liz Richards ACA Chief Executive Officer Chief Financial Officer Non-Executive Chairman Non-Executive Director Non-Executive Director Milan joined the Group in 2007 before being Tom joined the Board in April 2025 and brings John was
Slide 38: Strong and supportive shareholders
Strong and supportive shareholders Significant shareholdings | as of 30 Sept 2025 Global reach • Liontrust Asset Management 15.1% • Octopus Investments 14.6% • Directors & PDMR 10.3% Switzerland Germany France • Rathbones 6.9% • Canaccord Genuity Wealth Management 6.0% • Slater Investments 5.8% • Ch
Slide 39: Responsible business
Responsible business A platform built on security and sustainability ISO 14001 certification 100% renewable energy Carbon neutral platform Achieved in January 2021 and expanded this Our customers are using a platform that is Working with, Climate Impact Partners we’ve year to include Fresh Relevance
Slide 40: Our stance on ethical AI
Our stance on ethical AI SAFEGUARDS AND PRINCIPLES DATA SECURITY ✓ Transparency. We let you know when Generative AI and how AI is being used ✓ Delivered with Microsoft Azure AI Foundry, a ✓ Control. Switch generative AI features best in breed product with leading models, on or off whenever you choos