Hemnet Group Ab · OMXSTO:HEM
Hemnet Group Ab — Shareholder Meeting (April 2022)
30 slides from Hemnet Group Ab's shareholder meeting presentation, Apr 29, 2022
Slide 1: Hemnet Group Annual General Meeting
Hemnet Group Annual General Meeting Presentation to Shareholders 29 April 2022 Hemnet Group AB (publ) ｜Klarabergsgatan 60 ｜111 21｜Stockholm｜Sweden
Slide 2: Henrik Persson, Chair of Nomination Committee
Henrik Persson Chair of Nomination Committee 2
Slide 3: The Nomination Committee of Hemnet Group AB
The Nomination Committee of Hemnet Group AB Henrik Persson Christopher Jonas Bergh Lars Berg Håkan Erixon (Chair) Caulkin Nominated by: Nominated by: Nominated by: Nominated by: Sprints Capital General Atlantic RR Mäklarsamfundet Chair of Euphrasia SARL B.V Bransch i Sverige AB Pierre Siri Hemnet Gr
Slide 4: Nomination committee's proposals (summary)
Nomination committee’s proposals (summary): Item 1 - Election of the chair of the annual general Björn Kristiansson is proposed as chair meeting 2022 Item 12 A - Determination of the number of board 8, and that no deputy board members shall be appointed. members and deputy board members Item 12 B -
Slide 5: Nomination committee's proposals (summary)
Nomination committee’s proposals (summary): Punkt 15 - Election of chair of the Håkan Erixon (re-election) board of directors Punkt 16 - Election of auditor Based on the audit committee's recommendation it is proposed that Ernst & Young Aktiebolag is elected as auditor for the period until the end o
Slide 6: Håkan Erixon (Chair) and Christopher Caulkin
Håkan Erixon Christopher Caulkin (Chair) Board member of Vattenfall and Tijtall (formerly Alfvén & Didrikson Invest). Managing Director at General Atlantic with a focus on the internet and Former member of the Listing Committee of Nasdaq OMX Stockholm, media sectors. Board member of Property Finder,
Slide 7: Anders Edmark and Tracey Fellows
Anders Edmark Tracey Fellows Real estate agent since 1982. Founder and CEO for real estate agency President of Global Digital Real Estate at News Corp and board member of Mäklarhuset Örnsköldsvik. Board chair of the Association of Swedish Real REA Group Ltd. Former CEO of REA Group, Vice President o
Slide 8: Håkan Hellström and Nick McKittrick
Håkan Hellström Nick McKittrick Vice chair of the Association of Swedish Real Estate Agents and chair of real estate agency Svensk Fastighetsförmedling. Board member for Co-founder and ex-CEO of Rightmove. Board member of TX Markets AG / statistics organisation Svensk Mäklarstatistik, co-owner and C
Slide 9: Pierre Siri and Maria Redin
Ne w Pierre Siri Maria Redin ele cti on Co-founder and Operating Partner of Sprints Capital. Board member of Since 2020, Maria is the President and CEO of Modern Times Group MTG Chrono24. Previously CEO and investor in Blocket and Hitta.se. Investor AB where she has formerly held the positions of CF
Slide 10: Håkan Erixon, Chair of the Board
Håkan Erixon Chair of the Board 10
Slide 11: Financial targets
Financial targets Growth 15-20% ee 10 © 2018 2019 2020 2021 LTM-Q1 Hemnet aims to achieve annual net sales growth of 15-20 percent. 11 Leverage <2.0x Profitability 45-30% 50 5 40 4 30 Pa ~ oO 20 10 it} 2018 2019 2020 2021. = LTM-Q1 2018 2019 2020 2021 = LTM-Q1 Hemnet aims to achieve a Net Debt to Ad
Slide 12: Hemnet will distribute excess cash to shareholders
Hemnet will distribute excess cash to shareholders 102%+ 0.55kr 10% Cash conversion, Proposed extra share Proposed ordinary measured as buyback using excess dividend per share FCF / EBITDA (in line with dividend target) cash and balance sheet (cash conversion LTM) 12
Slide 13: Cecilia Beck-Friis, CEO
Cecilia Beck-Friis CEO 13
Slide 14: Hemnet is the #1 property portal in Sweden
Hemnet is the #1 property portal in Sweden 1 Virtually every property seller in 97% Sweden knows of Hemnet The vast majority (84%) of sellers prefer Hemnet as their portal of #5 2 3 Awareness among home choice. #2, with 14% of votes is Strongest brands in the 4 Blocket Bostad, which no longer has se
Slide 15: What makes the Hemnet story unique?
What makes the Hemnet story unique? 1 2 3 Swedish property market is The seller pays for the listing The commercialization stable, efficient and directly with real estate journey has recently favourable for real estate agents acting as partners and started classifieds resellers 15
Slide 16: 2021 was an exceptional year for Hemnet
2021 was an exceptional year for Hemnet 16
Slide 17: 2021 was our strongest year of growth ever
2021 was our strongest year of growth ever Net Sales 1) 728 +34% MSEK Adjusted EBITDA 1) 355 +76% MSEK 17
Slide 18: Exceptional results driven by changes to business model, customer demand and active market
Exceptional results driven by changes to business model, strong customer demand and active market Changes to - All seller listing packages (B2C) now on segmented price lists 1 - Revised real estate agent incentive model to be closer aligned to business model our growth strategy - Growing conversion
Slide 19: Average revenue per listing continues to be the key growth driver
Average revenue per listing continues to be the key growth driver Average revenue per listing (ARPL) 2,467 +40% SEK 19
Slide 20: Quarterly highlights - Q1 2022
Quarterly highlights - Q1 2022 Key financials Highlights “Continued strong growth in ARPL as a result of Net sales growth ● Stable property market, with number of listings increased demand for +26.0% ● up 3.9% in Q1 Adjusted EBITDA-margin increased 7.5 p.p to value-added services and (SEK 179.6m) 47
Slide 21: Our three strategic pillars
In order to reach our company goals we will work with our three strategic pillars Agents Consumers Sellers & business partners Grow loyalty beyond the Make upgraded listings the Create unrivalled products buy-sell moment obvious choice to meet agent and partner needs 21
Slide 22: Accelerating product development for B2B
We focus on all three areas of our strategy, but will accelerate product development for B2B Current focus ● Launch features that focus on personalization to create a stronger Consumers relationship with the consumer ● Encourage consumers to use Hemnet when they research the market ● Leverage the st
Slide 23: Recent product launches focused on the research phase
Recent product launches focused on making Hemnet a greater part of the research phase Prepare the property Research & decision Find broker Promote the property for sale 23
Slide 24: Our vision
Our vision The key to your property journey We increase efficiency, transparency and mobility on the housing market
Slide 25: Our mission
Our mission At Hemnet, we build lasting relationships, with buyers, sellers and agents. Driven by our mutual passion for homes we are an independent go-to place enabling property journeys 25
Slide 26: Our sustainability framework and focus areas
Our sustainability framework consists of 6 focus areas where we have the greatest impact 26
Slide 27: We remain an attractive employer in an increasingly competitive climate
We remain an attractive employer in an increasingly competitive climate Appointed Excellent Awarded as the 3rd Employer by most gender equal Swedish public Nyckeltalsinstitutet for 121 belonging to the 10% company by the most gender-equal Allbright Foundation employers in Sweden. People from all ove
Slide 28: Thank you!
Thank you! 28
Slide 29: Financial Calendar and IR Contacts
Financial Calendar IR Contacts Annual General Carl Johan Åkesson 29 April 2022 Meeting 2022 CFO Interim financial report +46 708 30 70 57 21 July 2022 Q2 2022 cj.akesson@hemnet.se Interim financial report 20 October 2022 Q3 2022 Nick Lundvall IR Manager +46 761 45 21 78 nick.lundvall@hemnet.se 29
Slide 30: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and pr