Hemnet Group Ab · OMXSTO:HEM
Hemnet Group Ab — Q1 2026 Earnings Presentation
23 slides from Hemnet Group Ab's earnings presentation, Apr 28, 2026
Slide 1: Presentation of Hemnet Group's interim report Q1 2026
Q1 2026 Presentation of Hemnet Group’s interim report Hemnet Group AB ⎸ April 2026 1 Hemnet Group AB (publ) ｜Sveavägen 9｜111 57｜Stockholm｜Sweden
Slide 2: Summary of Q1 2026
Summary of Q1 2026 Key financials Highlights “Strong 12% ARPL ● Net sales decreased by -24.7% driven mainly by lower Net sales growth listing volumes, paired with a timing shift in revenue growth in a cautious market, with a -24.7% ● recognition from ‘Sell first, pay later’ Published listings amounted
Slide 3: Decline in net sales and EBITDA driven by decline in listing volumes and revenue recognition effects
Decline in net sales and EBITDA driven by decline in listing volumes and revenue recognition effects Net Sales | Q1 2026 (SEK) Net sales growth | YoY (%) EBITDA | Q1 2026 (SEK) EBITDA Margin | Q1 2026 (%) 247.2M -24.7% 89.3M 36.1% -24.7% -43.3% 3
Slide 4: Continued pressure on new published listings in Q1, but clear signs of recovery in April
Continued pressure on new published listings in Q1, but clear signs of recovery in April Published listings per quarter (Y/Y change) Property market commentary Published listings decreased by 30.6% in Q1 and by 20.2% on an LTM basis Average LTM listing duration on Hemnet in Q1 increased by 21% year-
Slide 5: Clear bounceback in volumes driven by easing credit restrictions and roll-out of SFPL
Clear bounceback in volumes driven by easing credit restrictions and roll-out of SFPL ● Anticipation effects leading up to easing of credit New listings week 14-17 vs. week 10-13 restrictions and launch of SFPL negatively impacted the listing volumes in March ● Clear momentum shift in April with sig
Slide 6: Q1 ARPL growth of 12.2% driven by continued increasing demand for value-added services
Q1 ARPL growth of 12.2% driven by continued increasing demand for value-added services Average revenue per paid listing (ARPL), quarterly and LTM ARPL growth drivers +12.2% Higher demand for Hemnet’s value-added services for property sellers continues to drive ARPL growth The conversion rate to high
Slide 7: Increased marketing focus and new brand campaign rolled out in Q1
Increased marketing focus and new brand campaign rolled out in Q1 ● Hemnet launched its new nationwide brand campaign, "More Eyes on Your Listing" in mid-March ● The campaign highlights Hemnet's primary strength - reach - and how more monthly visits create the best possible conditions for a successf
Slide 8: Bidding premium in Stockholm inner city shows the immense value of Hemnet's product
Bidding premium in Stockholm inner city shows the immense value of Hemnet’s product ● Data from Hemnet shows that properties in Stockholm's inner city advertised on Hemnet on average see a bidding increase 5.1 percentage points higher compared to properties not listed on Hemnet ● Stockholm's inner c
Slide 9: Continued strong and stable reach in 2025
Continued strong and stable reach in 2025 ● During an average week in 2025, Hemnet was Hemnet’s weekly reach (millions) visited by over 1.8 million Swedes between the ages of 16 and 80, corresponding to to 22% of the population ● The reach is particularly strong in metropolitan areas like Stockholm,
Slide 10: Successful roll-out of 'Sell first, pay later' during Q1
Successful roll-out of ‘Sell first, pay later’ during Q1, driving more and earlier listings on Hemnet ● SFPL available nationwide since 30 March ● The launch has been seamless and well received, effectively lowering the barrier to list on Hemnet while stimulating market activity ● Growth of new list
Slide 11: Signing up more strategic partners and launching new features
Signing up more strategic partners and launching new features Making progress on strategic partnerships Under-the-radar (underhand) listings ● Almost 90 strategic partnerships signed, including some half of the 30 largest real estate agencies in Sweden ● An opportunity to highlight under-the-radar l
Slide 12: Leveraging AI to enhance product innovation and operational efficiency
Leveraging AI to enhance product innovation and operational efficiency Successful launch of Launch of Improving and Continued AI-driven Hemnet ChatGPT reimagination scaling up efficiency gains integration in March feature conversational across tech search organisation First housing platform in Live
Slide 13: Delivering on our strategic focus areas in Q1
Delivering on our strategic focus areas in Q1 Strategic focus areas in Q1 as communicated in Q4 Business Update Sell first, pay later Strategic partnerships (SFPL) We will continue to deliver on the strategic focus areas while we aim to launch additional initiatives to further accelerate customer and
Slide 14: Financial highlights
Financial highlights Anders Örnulf, CFO 14
Slide 15: Financial summary Q1 2026
Financial summary Q1 2026 Net sales growth Paid ARPL growth EBITDA margin -24.7% +12.2% 36.1% year-on-year year-on-year SEK 247.2m SEK 9,109 SEK 89.3m Published listings Free cash flow (LTM) Leverage (LTM) Headcount -30.6% -6.5% 0.9x 179 year-on-year year-on-year 28.6k listings SEK 690.4m +0.4x vs. Q
Slide 16: B2B revenues slightly down year-on-year in first quarter
B2B revenues slightly down year-on-year in first quarter B2C Property sellers ● Negative growth driven by a continued challenging property market SEK 197.7m (-29%) ● Published listings -30.6% Real estate agents ● Negative development driven by weak volumes, partly offset by growth from Sold SEK 23.5
Slide 17: Lower listing volumes puts pressure on EBITDA development
Lower listing volumes puts pressure on EBITDA development EBITDA bridge Y/Y | SEK million, Y/Y change Key drivers Net sales decreased by -24.7% driven mainly by A Net sales lower listing volumes, paired with a timing shift in revenue recognition from ‘Sell first, pay later’ Compensation to real Agent
Slide 18: Continued high cash conversion, while lower EBITDA negatively impacts FCF and leverage ratio
Continued high cash conversion, while lower EBITDA negatively impacts FCF and leverage ratio LTM FCF & cash conversion Share buybacks Net debt & leverage SEK million, percent SEK million, thousand shares SEK million, leverage x 18 Note: definitions of alternative key ratios can be found in the financi
Slide 19: Summary
Summary Jonas Gustafsson, CEO 19
Slide 20: Summary: Clear market pivot in April
Summary: Clear market pivot in April ● New published listings in Q1 remained suppressed, but April signaled a clear market pivot ● Paid ARPL growth of 12% in Q1, driven by a continued high demand for Hemnet’s value-added services ● Successful launch of SFPL, effectively lowering the barrier to list
Slide 21: Q&A
Q&A 21 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 22: Important links and IR Contact
Important links IR Contact Corporate website: https://www.hemnetgroup.se/en/ Ludvig Segelmark Hemnet statistics: Head of IR https://www.hemnet.se/statistik/finansiell-rapportering +46 702 50 14 40 Media & subscription for press releases and regulatory updates: ludvig.segelmark@hemnet.se https://www.h
Slide 23: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and pr