Sheela Foam Ltd. · NSE:SFL
Sheela Foam — Q4 FY25 Earnings Presentation
49 slides from Sheela Foam's earnings presentation, May 14, 2025
Slide 1: Cover letter to stock exchanges
May 14, 2025 To, The BSE Limited The National Stock Exchange India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street, Mumbai-400001 Bandra (E), Mumbai-400051 Scrip code: 540203 NSE Symbol: SFL Subject: Investor Presentation Dear Sir/Madam, Furtherance to our intimat
Slide 2: Earnings Presentation Q4FY25 & FY25
SHEELA FOAM LIMITED Earnings Presentation Q4FY25 & FY25
Slide 3: Leading the science of comfort in three continents
INDIA AUSTRALIA Leading the science BRISBANE PERTH ADELAIDE SYDNEY AUCKLAND of comfort in three MELBOURNE continents NEW ZEALAND
Slide 4: Sheela Foam: Safe Harbour Statement
Sheela Foam: Safe Harbour Statement All statements included or incorporated by reference in this presentation, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates, and projec
Slide 5: Company Snapshot
Company Snapshot ~30% Market Share in Consistent Experienced the mattresses Positive cash flow management segment generation ‘Sleepwell’ ‘Kurlon’ are Strategic move to 40% market share amongst the most trusted focus on high in Australia brands in India margin products Backward Integrated Presence ac
Slide 6: Global Footprint
Global Footprint Kala Amb (HP) Surajpur (UP) Greater Noida (UP) Gwalior Jalpaiguri (WB) Jabalpur Talwada (Gujarat) Nandigram Bhubaneshwar Hyderabad (Telangana) Spain India Mfg. Units : 1 Mfg. Units : 12 Capacity: 22,000 MT Capacity: 1,49,000 MT Australia Mfg. Units : 5 Bangalore Capacity: 16,000 MT
Slide 7: Group of companies and brands
Sheela Foam : Group of companies and brands India business International business Indian consumer brands International subsidiaries = Sleepwei kurlon FURLENCO Joyce? Se wemieee IT company CSR initiative International consumer brand <°Staqo ‘she Seeniten Gy SeaOCEHE Wake up to a New India plus +
Slide 8: India Business
INDIA BUSINESS plus +
Slide 9: Q4 & FY25 Financial performance
Q4 & FY25 Financial performance Q4 | FY25 - Standalone FY25 - Standalone INR 691 Cr INR 46 Cr 6.6% INR 2588 Cr INR 235 Cr Income from Operations EBITDA 9.1% EBIDTA Margins Income from Operations EBITDA 42% YoY -9% YoY EBIDTA Margins 38% YoY 12% YoY Q4 | FY25 - Consolidated FY25 - Consolidated INR 85
Slide 10: India Business (SFL + KEL): Q4 & FY25
India Business (SFL + KEL) : Q4 & FY25 (INR Cr.) Q4 FY24 Q3 FY25 Q4 FY25^ FY24* FY25^ TOTAL REVENUE 676 781 666 2241 2678 Gross Margin 43.7% 39.7% 42.7% 41.4% 42.5% OTHER EXPENSES 34.1% 31.5% 34.6% 31.1% 34.3% Marketing % 5.8% 5.7% 4.5% 5.6% 5.3% EBITDA 9.7% 8.2% 8.1% 10.3% 8.2% *KEL included for po
Slide 11: Operational Highlights for Q4 & FY25
Operational Highlights for Q4 & FY25
Slide 12: Mattress Segment Performance
Mattress | Segment Performance KEY CALLOUTS Q4 FY24 Q3 FY25 Q4 FY25 FY24* FY25 VALUE 321 Cr 426 Cr 341 Cr 1053 Cr 1377 Cr Q4 FY24 Q3 FY25 Q4 FY25 FY24* FY25 VOLUME 675 K 1040 K 809 K 2174 K 3308 K *KEL included for post Acquisition period
Slide 13: Furniture Cushioning Segment Performance
Furniture Cushioning | Segment Performance KEY CALLOUTS Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VALUE 55 Cr 65 Cr 52 Cr 226 Cr 215 Cr Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VOLUME 1543 Tn 1722 Tn 1300 Tn 5712 Tn 5697 Tn
Slide 14: Comfort Foam Segment Performance
Comfort Foam | Segment Performance KEY CALLOUTS Q4 FY24 Q3 FY25 Q4 FY25 FY24* FY25 VALUE 135 Cr 125 Cr 126 Cr 378 Cr 470 Cr Q4 FY24 Q3 FY25 Q4 FY25 FY24* FY25 VOLUME 8332 Tn 6134 Tn 5785 Tn 20529 Tn 22793 Tn *KEL included for post Acquisition period
Slide 15: Technical Foam Segment Performance
Technical Foam | Segment Performance KEY CALLOUTS Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VALUE 124 Cr 127 Cr 122 Cr 467 Cr 494 Cr Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VOLUME 4305 Tn 4500 Tn 4086 Tn 16051 Tn 17498 Tn
Slide 16: Others Segment Performance
Others | Segment Performance Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VALUE 41 Cr 39 Cr 24 Cr 119 Cr 122 Cr Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 VOLUME MIXED (N.A) MIXED (N.A) MIXED (N.A) MIXED (N.A) MIXED (N.A)
Slide 17: International Business, Staqo and Furlenco
INTERNATIONAL BUSINESS, STAQO and FURLENCO
Slide 18: Australia: Q4 & FY25
Australia | Q4 & FY25 (INR Cr.) Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 TOTAL REVENUE 89 99 96 408 396 Gross Margin 53.2% 52.8% 53.5% 48.8% 50.9% OTHER EXPENSES 48.0% 39.5% 46.2% 42.8% 44.6% EBITDA 5.2% 13.3% 7.3% 6.0% 6.3% HIGHLIGHTS
Slide 19: Spain: Q4 & FY25
Spain | Q4 & FY25 (INR Cr.) Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 TOTAL REVENUE 80 81 85 328 341 Gross Margin 28.2% 29.8% 29.5% 29.2% 29.6% OTHER EXPENSES 19.6% 21.7% 22.9% 19.0% 21.2% EBITDA 8.6% 8.1% 6.5% 10.2% 8.4% HIGHLIGHTS
Slide 20: STAQO: Q4 & FY25
STAQO : Q4 & FY25 (INR Cr.) Q4 FY24 Q3 FY25 Q4 FY25 FY24 FY25 TOTAL REVENUE 8 12 13 31 50 OTHER EXPENSES 94.8% 69.9% 85.7% 78.9% 72.0% EBITDA 5.4% 30.1% 14.3% 21.0% 28.0% HIGHLIGHTS
Slide 21: Staqo
Staqo Overview Leading Innovation Creating Impacts Empowering Users CMMI Level 3 ISO Certified 9001 | 20000 | 27001 CERT-IN Empanelled SHEELA FOAM - EARNINGS PRESENTATION Q4-FY25 th 3 Offices Worldwide India, UAE & USA g 2 Lacs+ Subscriptions eh 8+ Industry Verticals Fa 500+ Subject Matter Experts 0
Slide 22: Furlenco
Furlenco furnished 300k+ homes f 200k+ brand 40 cities traffic monthly ;” Fy * Furlenco ASB crossed 1Lac+ in FY25 — demonstrating healthy adoption and penetration ° FY25 existing revenue ARR at INR 300 crs; Achieved first full year of PAT profitability * Recently launched in Indore, Kolkata and Anme
Slide 23: Consolidated Business
Consolidated Business plus --
Slide 24: Consolidated Business Summary Q4 & FY25
Consolidated Business Summary | Q4 & FY25 (INR Cr.) Q4 FY24 Q3 FY25 Q4 FY25^ FY24* FY25^ TOTAL REVENUE 845 967 850 2982 3439 Gross Margin 43.6% 40.6% 43.4% 41.3% 42.7% OTHER EXPENSES 34.1% 31.5% 35.4% 31.3% 34.4% EBITDA 9.5% 9.1% 8.0% 10.0% 8.3% *KEL included only for the Period Post Acquisition onl
Slide 25: Raw Material Prices and Gross Margins
Raw Material | Prices and Gross Margins (%) TDI & Polyol Price Trend (INR/KG) SFL Consolidated Gross Margins^ (%) 43.6% 44.9% 43.4% 201 200 196 42.2% 40.6% 188 189 124 132 126 120 117 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 Q4-FY25 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 Q4-FY25 TDI POLYOL Gross Margins (%) SFL Ind
Slide 26: Key Business Updates
Key Business Updates
Slide 27: Expansions and trainings
Expansions and trainings 400+ 1700+ 700+
Slide 28: Google My Business
google my business Increased showroom search and footfall. 3000+
Slide 29: Channel network for customised promotion
Channel network for customised promotion Customised whats app status Customised social update
Slide 30: Thought leadership & brand collaborations
Thought leadership & brand collaborations Shivesh Sid Warrier Pooja Makhija ASRS ISSR
Slide 31: Engagement - Sleepwell
Engagement - Sleepwell 56M+ REACH ON INSTAGRAM High quality and increasing base of brand engagement 100% GROWTH IN CONTENT INTERACTIONS
Slide 32: Engagement - Kurlon
Engagement - Kurlon Social Followers increased by 2.5X. Personalized Remarketing for personalized marketing and conversion improvement Search Volumes towards upward trend
Slide 33: Awareness & expansion
Awareness & expansion ded footprint and ; | Expanded footprint an za =| F Fre | distribution reach 20 STATES 3800+ roms Be HME Hew] dai wre oO eee SHEELA FOAM - EARNINGS PRESENTATION Q4-FY25 plus +
Slide 34: Product Launches
Product Launches
Slide 35: Extra bounce. Extra comfort.
Extra bounce. Extra comfort.
Slide 36: ProSofa Jumpz HR
prosofa jumpz HR The high-resilience Sleepwell ProSofa Jumpz HR Premium is specially engineered for extra bounce and comfort, so you can move around and get up with ease. The prosofa jumpz HR Premium foam comes with the assurance of Sleepwell and guarantees durability, relaxation, and ease.
Slide 37: New launches | Mattresses
New launches | Mattresses kurlon = Luxurious Duorest mattress orthopaedic with dual comfort latex mattress. bglAos Recommended by the Indian Acaderny of Orthopaedic Surgeons (AOS) for spine health. SHEELA FOAM - EARNINGS PRESENTATION Q4-FY25
Slide 38: Marketplaces | Pro grid mattress
Marketplaces| Pro grid mattress SHEELA FOAM - EARNINGS PRESENTATION Q4-FY25 plus +
Slide 39: Financials
Financials plus +
Slide 40: Quarterly Standalone Income Statement
Quarterly Standalone Income Statement (INR Cr) Particulars Q4-FY25 Q4-FY24 Y-O-Y Q3-FY25 Q-O-Q Revenue from Operations 691 487 42% 791 -13% Operating Expenses 645 437 720 EBITDA 46 50 -9% 71 -36% EBITDA Margin (%) 7% 10% 9% Other Income 20 31 9 Depreciation 24 20 23 Finance Cost 28 20 23 PBT 13 40 -
Slide 41: FY25 Standalone Income Statement
FY25 Standalone Income Statement (INR Cr) Particulars FY25 FY24 Y-O-Y Revenue from Operations 2,588 1,880 38% Operating Expenses 2,352 1,670 EBITDA 235 210 12% EBITDA Margin (%) 9% 11% Other Income 83 97 Depreciation 89 58 Finance Cost 94 44 PBT 135 205 -34% Exceptional Item -12 -18 Tax 35 54 PAT 11
Slide 42: Quarterly Consolidated Income Statement
Quarterly Consolidated Income Statement (INR Cr) Particulars Q4-FY25 Q4-FY24 Y-O-Y Q3-FY25 Q-O-Q Revenue from Operations 850 845 1% 967 -12% Operating Expenses 781 765 879 EBITDA^ 69 81 -15% 88 -22% EBITDA Margin (%) 8% 10% 9% Other Income 25 37 7 Depreciation 50 41 45 Finance Cost 35 27 29 PBT 9 49
Slide 43: FY25 Consolidated Income Statement
FY25 Consolidated Income Statement (INR Cr) Particulars FY25 FY24* Y-O-Y Revenue from Operations 3,439 2,982 15% Operating Expenses 3,154 2,682 EBITDA^ 286 301 -5% EBITDA Margin (%) 8% 10% Other Income 95 117 Depreciation 183 116 Finance Cost 121 69 PBT 78 233 -67% Exceptional Item -31 -23 Tax 13 61
Slide 44: Historical Standalone Income Statement
Historical Standalone Income Statement (INR Cr) PARTICULARS FY21 FY22 FY23 FY24 FY25 Operational Revenue 1,612 2,008 2,039 1,880 2,588 Operating Expenses 1,374 1,774 1,830 1,670 2,352 EBITDA 237 234 208 210 235 EBITDA Margins (%) 15% 12% 10% 11% 9% Other Income 47 70 75 97 83 Depreciation 33 32 41 5
Slide 45: Historical Consolidated Income Statement
Historical Consolidated Income Statement (INR Cr) PARTICULARS FY21 FY22 FY23 FY24* FY25 Operational Revenue 2,355 2,866 2,873 2,982 3,439 Operating Expenses 1,991 2,551 2,576 2,682 3,154 EBITDA 364 315 297 301 286^ EBITDA Margins (%) 15% 11% 10% 10% 8% Other Income 50 79 86 117 95 Depreciation 73 81
Slide 46: Historical Standalone Balance Sheet
Historical Standalone Balance Sheet (INR Cr) PARTICULARS FY23 FY24 FY25 PARTICULARS FY23 FY24 FY25 Non-current Assets 791 3,777 3,391 EQUITY & LIABILITIES Property, Plant & Equipment 270 433 483 Equity 1,362 2,674 2,794 Right of Use Assets 38 68 75 (a) Share Capital 49 54 54 Capital Work In Progress
Slide 47: Historical Consolidated Balance Sheet
Historical Consolidated Balance Sheet (INR Cr) PARTICULARS FY23 FY24 FY25 PARTICULARS FY23 FY24 FY25 Non-current Assets 1,278 4,465 4,030 Equity 1,609 2,981 3,096 Property, Plant & Equipment 429 1,160 1,115 Right of Use Assets 288 230 267 (a) Share Capital 49 54 54 Capital Work In Progress 109 161 1
Slide 48: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 49: Thank you
Thank you