Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Investor Presentation (November 2023)
20 slides from Byrna Technologies's investor presentation, Nov 14, 2023
Slide 1: Investor Presentation November 2023
INVESTOR PRESENTATION NOVEMBER 2023
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT _Coutnary ote Regain Forward Looking Statements inastontsnstorl woraton he precertaon on het ten repeal aera mace Hom ine to tne by uma conta foramcceing sates laters ter han aaemart of tre {he ncuans ron br noes cies verse onapmarte rae enter pe i my ocr tre fur oY Petar oy hr
Slide 3: Countervailing Societal Trends
COUNTERVAILING SOCIETAL TRENDS Increased Concerns About Safety and Less Tolerance Towards Gun Violence are a Tailwind for Byrna Products 720022005 2004 2005 2006 2007 2008 2009 200 20n 205 20% 208 206 207 208 200 2020 20 202 —— %Reporing That There is More Crime n The US Compared to Last Year % Sati
Slide 4: Byrna Is Part of the Solution
BYRNA IS PART OF THE SOLUTION Our Mission “To provide civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their communi
Slide 5: Byrna Overview
Slide 6: US Consumer Market Opportunity
US CONSUMER MARKET OPPORTUNITY @)byrna |———_ US Consumer Market 204M Potential Customers Out Of 255M Adults * 159,000 E-Commerce Customers to Date Note: na estimates hatapprsimatet 20% of US ads wouldconsierpurchashgByma produc. Nasdaq: BYRN|6
Slide 7: Law Enforcement and International Market Opportunity
LAW ENFORCEMENT AND INTERNATIONAL MARKET OPPORTUNITY Europe and Africa Asia and Oceania 300 agencies trained through our T3 program, all in last 3 years * Early adopters include both federal and state agencies such as the ATF, DEA, Secret Service, DHS and Spokane County 30 countries penetrated since
Slide 8: Less-Lethal Pistols
LESS-LETHAL PISTOLS * First trigger pull punctures CO2 and propels projectile simultaneously using our patented technology + Incapacitates an assailant from a safe standoff distance of up to 60 feet * Compact and concealable — suitable for everyday carry * Fires kinetic and chemical irritant project
Slide 9: Less-Lethal Rifles
LESS-LETHAL RIFLES Catered Towards Law Enforcement Fires .68 Caliber Projectiles Using 12-gram CO2 i Byrna Tactical Compact Rifle Byrna M4 Tactical Full-Sized Rifle * Capable of shooting 17+ rounds at * Capable of shooting 60 rounds at 300 FPS 325 FPS: * MSRP: $749 * MSRP: $899 Nasdaq: BYRN| 9 Note
Slide 10: Less-Lethal Ammo
LESS-LETHAL AMMO 2 Types of projectiles: * Self-Defense (Chemical Irritants and Kinetic) * Training (Inert Powder and Eco-Friendly Powder) Key features: * .68 caliber projectiles compatible with all current Byrna launcher platforms * Break lines to ensure breakage upon impact Bymna Pepper Projectile
Slide 11: Less-Lethal Gauge Round
LESS-LETHAL 12 GAUGE ROUND Utilizes patented fin-tailed technology, enabling effective range of 100 feet Taps into established base of 47M shotgun owners in the US and allows existing 12-gauge shotgun to fire less- lethal rounds Lower cost of entry for less-lethal adoption - $39.99. Introduction to
Slide 12: Web Sessions Restored
WEB SESSIONS RESTORED Average Daily Web Sessions (www.byrna.com) * Web traffic restored to pre- 50,000 META advertising ban 145,000 levels 40,000 * Sean Hannity partnership 35.000 on radio and digital 30,000 showing strong 25000 preliminary results (through direct traffic) 20,000 15,000 * Increased
Slide 13: Go to Market Strategy
GO TO MARKET STRATEGY DIRECT TO CONSUMER (www.byrna.com, Amazon) Drive web sessions through Hannity partnership and YouTube advertising Onboard additional celebrity engagements that reach diverse audiences to drive incremental sessions growth ‘Scale YouTube and Amazon Ad spend while fine tuning ROAS
Slide 14: Growing Returning Customer Base
GROWING RETURNING CUSTOMER BASE Repeat Customer Orders $ (www.byrna.com) $9,131,563 $6,316,669 D \ i * Launchers drive high-margin consumable sales $2,113,561 * Razor / Razor-blade model * Growing level of repeat orders * Installed base likely to upgrade Fy2020 Fy2021 Fy2022 Nasdaq: BYRN| 14
Slide 15: Financial Position
FINANCIAL POSITION As of August 31, As of October 31, ($ in thousands) 2023 (unaudited) 2023 (unaudited) Cash $13,654 $18,420 Inventory $16,687 $14,597 Receivables $3,642 $3,186 Payables + Accrued Liabilities $4,558 $6,179 Debt $0 $0 Treasury Shares 2,165,987 2,165,987 Net Working Capital $29,084 $3
Slide 16: Upcoming Product Innovation
UPCOMING PRODUCT INNOVATION + #1 productfeedback on the SD from prospective and existing customers — * “ls therea smaller version?" + Compactform factor 30% smallerthan the ByrnaSD + Expands addressablemarketto: + Women ‘Compact Launcher: High End Conceal Carry + Conceelea Garry | ri + Will shoot.61
Slide 17: Investment Thesis
INVESTMENT THESIS Attractive Valuation Best-in-class product right for the times — Byrna offers a compelling solution to countervailing societal trends Leading position in nascent industry with an enormous total addressable market Strong tailwinds with public sentiment shifting towards less-lethal s
Slide 18: Contact Us
©) byrna CONTACT US Tom Colton & Alec Wilson Gateway Group, Inc. T: 949-574-3860 BYRN@gateway-grp.com Nasdaq: BYRN| 18
Slide 19: Appendix
APPENDIX
Slide 20: Byrna Launchers
BYRNA LAUNCHERS COMPARISON OVERVIEW DISTANCE COMPARISON ‘Nasdaq: BYRN| 20
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