Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Investor Presentation (March 2025)
21 slides from Byrna Technologies's investor presentation, Mar 17, 2025
Slide 1: Investor Presentation March 2025
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT
Slide 3: Countervailing Societal Trends
COUNTERVAILING SOCIETAL TRENDS Increased Concerns About Safety and Less Tolerance Towards Gun Violence are a Tailwind for Byma Products Nasdaq: BYRN | 3
Slide 4: Byrna Is Part of the Solution
BYRNA IS PART OF THE SOLUTION Our Mission “To provide civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their communi
Slide 5: Byrna Overview
Slide 6: US Consumer Market Opportunity
US CONSUMER MARKET OPPORTUNITY * 250MM Potential Customers in the @pburna US Consumer Market {——_ US Consumer Market. —————} 250MM Adults * Estimated Lifetime Value of Customer - $1,000 * Total Addressable Market (US 285,000 unique Consumer): ecommerce customers (all-time) * $250 Billion ($100 Billi
Slide 7: Regional and Segment Focus
REGIONAL AND SEGMENT FOCUS USMCA (US, Mexico and Canada) * US. and Canada Primarily Direct to Consumer (DTC) ~ Web and through dealers (99% of US/CAN sales) Service inbound law enforcement and private security inquiries (<1% of US/CAN sales) * Mexico Primarily law enforcement focused with recent ‘su
Slide 8: Product Offering
PRODUCT OFFERING Ammo & CO2
Slide 9: How It Works - Pistols
HOW IT WORKS - PISTOLS ‘yma SD ~ Intemals Cutaway First trigger pull punctures CO2 and propels projectile simultaneously using our patented technology Incapacitates an assailant from a safe standoff distance of up to 60 feet carry Fires kinetic and chemical irritant projectiles Multiple shot capacit
Slide 10: How It Works - Ammo
HOW IT WORKS - ANMIMO 2 Types of projectiles: &) . * Self-Defense (Chemical Irritants and Kinetic) Ry * Training (Inert Powder and Eco-Friendly Powder) ( { ie eins: git A * .68 caliber projectiles compatible with all current ¢ Byrna launcher platforms * Break lines to ensure breakage upon impact ime
Slide 11: Byrna Growth History
BYRNA GROWTH HISTORY ‘Net Revenue (6 in millions)
Slide 12: Selected Metrics - YoY Comparison
SELECTED METRICS - YoY COMPARISON 04 2023 04 2024 YoY % Change Average Daily Sessions (byrna.com) 32,502 36,935 11% Conversion Rate % (byrna.com) 1.00% 1.43% +0.43%6 increase Average Order Value, Gross $ (byrna.com) $374 ‘$401 7% Total DTC Orders") ($ in 000s) $14,707 $25,289 72% Total Revenue ($ in
Slide 13: Future Growth Strategy
FUTURE GROWTH STRATEGY (www.byrna.com, Amazon, www.byrna.ca) Sportsman’s Warehouse SiS Partnership + Retail Stores ‘Wand influencer marketing Radio networks more wiling to partner with our product category (2g. Premiere, Westwood One, Radio America) Cable TV win octyl commerce of ur pred (Newsmax, N
Slide 14: Financial Snapshot
FINANCIAL SNAPSHOT Year Ended (S in thousands) November 30, 2023 November 30, 2024 | Revenue $42,644 $85,756 | | "Gross Profit $23,647 $52,772 | Net Income (88,192) $12,792 | Adjusted EBITDA (82,001) $11,478 | Adjusted EBITDA % NA | 13.4% Nasdaq: BYRN | 14
Slide 15: Financial Position
FINANCIAL POSITION As of November 30, 2024 As of August 31, 2024 ($ in thousands) (unaudited) (unaudited) Cash $20,077 $16,829 “inventory $19,707 $19,972 Marketable Securities ‘$0 $8,904 | Receivables $2,128 $2,630 Payables + Accrued Liabilities $11,124 $13,108 | Debt $0 $0 31447 $95,520 Net Working
Slide 16: Future Product Innovation
FUTURE PRODUCT INNOVATION + #1 product feedback on the SD from prospective and existing customers — * “Is there a smaller version?” * Compact form factor - 30% smaller than the Byrna SD + Expands addressable market to: * Women a * Concealed Carry + Will shoot .61 caliber rounds, + Launch date on tra
Slide 17: Investment Thesis
INVESTMENT THESIS Attractive Valuation Best-in-class product right for the times — Byrna offers a compelling solution to countervailing societal trends Leading position in nascent industry with an enormous total addressable market Strong tailwinds with public sentiment shifting towards less-lethal s
Slide 18: Contact Us
© byrna CONTACT US Tom Colton & Alec Wilson Gateway Group, Inc. T: 949-574-3860 BYRN@gateway-grp.com Nasdaq: BYRN | 18
Slide 19: Appendix
APPENDIX
Slide 20: Byrna Launchers
BYRNA LAUNCHERS COMPARISON OVERVIEW DISTANCE COMPARISON STANDOFF DISTANCE = EQUALS SAFETY {
Slide 21: Adjusted EBITDA Reconciliation
ADJUSTED EBITDA RECONCILATION (Sin thousands) Netincome (Loss) Yoars Ended
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