Kjell Group Ab · OMXSTO:KJELL
Kjell Group Ab — Q3 2025 Earnings Presentation
17 slides from Kjell Group Ab's earnings presentation, Oct 22, 2025
Slide 1: Kjell Group Q3 Report 2025
Kjell Group • Q3 Report 2025 • Sandra Gadd (CEO), Thomas Pehrsson (CFO) • 2025-10-22
Slide 2: Disclaimer
Disclaimer The presentation contains forward-looking statements. All statements other than statements of historical fact included in the Information are statements. Forward-looking statements give the Company’s current expectations and projections relating to it forward-lookings financial condition,
Slide 3: Agenda
Agenda • Business update • Financial development • Closing remarks • Q&A 64742 Levitating Lamp
Slide 4: The period in summary
The period in summary (MSEK) Third Net sales The Net sales quarter 590.9 (624.3) period 1,681.9 (1,810.1) Net sales growth (jan-sep) Net sales growth -5.4% (4.1%) -7.1% (0.7%) Sweden Net sales 454.8 (453.2) Sweden Net sales 1,257.7 (1,297.8) Net sales growth 0.3% (-4.1%) Net sales growth -3.1% (-0.2
Slide 5: Write-down of intangible assets in AV-Cables
Write-down of intangible assets in AV-Cables The development of the Danish operations has been declining during 2024 and 2025, with sales and earnings falling short of • Business model at time of acquisition not possible to uphold expectations. within Kjell Group The conditions which formed the basi
Slide 6: Gross margin impacted by write-down of inventory
Gross margin impacted by write-down of inventory The gross margin sets the foundation for the operating margin 300 40,4% 41,6% 45% 40% • Excluding one-off inventory write-downs of SEK 74.2 million, the 250 252,5 245,9 35% normalized gross profit for the quarter amounted to SEK 245.9 29,1% 200 30% mi
Slide 7: The purpose of our transformation journey
The purpose of our transformation journey We have a clear mission… …to redefine our core Reverse the downward trend and improve • operating margins and cash flow generation Build an ecosystem of • Clarify our identity tech accessories where • Refocus on our core: high-quality tech accessories we can
Slide 8: Focus on execution - Our most important initiative
Focus on execution - Our most important initiative Key actions Strategic guardrails for our assortment • Assortment reset: Streamline by removing ~30% of active • Right-fit assortment: Align with customer needs and overall assortment through consolidation and rationalization strategy, focusing on re
Slide 9: 360 review – Key focus areas
360 review – Key focus areas Key Focus Areas • Focus demand prioritization Additional initiatives are underway to optimize • Comprehensive sales channel review to identify growth and sales channels, organizational structure, and cost efficiency opportunities base, and to ensure the right capabilitie
Slide 10: Financial development
Financial development 61409 USB 3.0 Hub
Slide 11: Sales development
Net Sales by segment, Q3 Denmark Sales development 6% Norway 17% • [TEXT] Net Sales, MSEK Net Sales rolling 12m, MSEK Sweden 77% Net sales LfL Growth % 900 2 572 2 584 2 554 773 2 489 2 455 800 700 624 Omnichannel sales Q3 591 600 561 530 500 -3% 1% -5% -5% -10% 400 3% 300 22% 200 100 - Q3 24 Q4 24
Slide 12: Adjusted EBITA
Adjusted EBITA • Adjusted EBITA at MSEK 16.7 (21.0) for the quarter. • Adjusted EBITA margin amounted to 2.8 (3.4) percent. • Items affecting comparability totalled MSEK 81.1 (1.4) for the quarter. Related to write-down of inventory, restructuring costs and write-down of intangible assets. • The adj
Slide 13: Segment development
Segment development Sweden Norway Denmark • Positive sales growth driven by shop-in-shop • A slight positive sales growth in Norway driven • Continued sales decline in Denmark driven by concept with EKO. Offset by low traffic in service by an increase in average transaction value, fewer transactions
Slide 14: Financial liquidity
Financial liquidity Core working capital Cash flow from operating activities Financial net debt • Core working capital decreased by MSEK 56 • Cash flow from operating activities amounted • Financial net debt decreased by MSEK 75 compared to same quarter last year. to MSEK 103 (-136). compared to sam
Slide 15: Closing remarks
Closing remarks
Slide 16: Q&A
Q&A 61409 USB 3.0 Hub
Slide 17: Kjell & Company
Kjell & Company