Kjell Group Ab · OMXSTO:KJELL
Kjell Group Ab — Q2 2026 Earnings Presentation
20 slides from Kjell Group Ab's earnings presentation, Aug 17, 2026
Slide 1: Kjell Group Q2 Report 2026
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Slide 2: Disclaimer
Kjell Group Q2 Report 2026 Disclaimer The presentation contains forward-looking statements. All statements other than statements of historical fact included in the Information are statements. Forward-looking statements give the Company’s current expectations and projections relating to it forward-lo
Slide 3: A year of rebuilding fundamentals is beginning to translate into results
Kjell Group Q2 Report 2026 A year of rebuilding fundamentals is beginning to Agenda translate into results Building the foundation Early proof points 64410 Nothing Ear • Strengthening balance sheet • Return to growth, first time since Q4 2024 • Warehouse relocation • Inventory availability restored
Slide 4: The second quarter highlights a shift in momentum
Kjell Group Q2 Report 2026 The second quarter highlights a shift in momentum Foundational improvements Results • Improved inventory availability • Net revenue growth of 8.4%, momentum developed • Stronger commercial execution positively throughout the quarter • Growing customer engagement • Net reve
Slide 5: Strong customer trust gives us confidence in the road ahead
Kjell Group Q2 Report 2026 Strong customer trust gives us confidence in the road ahead Net promoter score, R12 Our net promoter score came in at 66, down from 68 a year ago. While not satisfied with the decline, we view the result as evidence of a strong customer relationship. Despite significant op
Slide 6: Financial performance
Financial 61409 USB 3.0 Hub performance
Slide 7: Effective engagement grew our active customer base
Kjell Group Q2 Report 2026 Effective engagement grew our active customer base • [TEXT] 1 900 1 968 Active customer base +3.6% An active member has made a purchase within the last twelve months. This quarter, we activated members more effectively, growing the measure by 3.6%. The growth is explained
Slide 8: The period in summary
Kjell Group Q2 Report 2026 The period in summary (MSEK) 2 572 2 584 2 554 2 489 2 455 2 379 2 305 2 350 Second Net sales Jan- Net sales 773 697 quarter 574.3 (529.7) June 1,061.6 (1,091.0) 624 591 574 561 Net sales growth Net sales growth 530 487 8.4% (-10.9%) -2.7% (-8.0%) Sweden Net sales 426.5 (3
Slide 9: Structural gross margin improvement
Kjell Group Q2 Report 2026 Structural gross margin improvement • [TEXT] 248 Gross margin +1.1 pp 224 43.3% 42.2% Gross margin increased to 43.3% (42.2%). The quarter marked margin expansion, driven by higher product margins through previously renegotiated supplier agreements, with the structural imp
Slide 10: Operating expenses
Kjell Group Q2 Report 2026 Operating expenses Personnel costs: Unchanged cost base Other external expenses: higher cost FX revaluations: currency impact on par adjusted for IAC. Q2 includes MSEK 6.2 base and reclassification of warehouse compared to last year. restructuring and MSEK 0.8 incentives p
Slide 11: A return to positive adjusted EBITA
Kjell Group Q2 Report 2026 A return to positive adjusted EBITA 37,8 Adjusted EBITA Adjusted EBITA-margin Adjusted EBITA at MSEK 5.1 (-9.2) for the quarter. 16,7 Adjusted EBITA margin landed at 0.9% (-1.7) for the quarter. 5,4% 2,8% 5,1 0,9% -1,7% -2,7% Items affecting comparability totalling MSEK 9.
Slide 12: Profitability by Segment
Kjell Group Q2 Report 2026 Profitability by Segment Sweden Norway Denmark • An increased gross margin due to a higher • Norway saw a higher gross margin through • A decrease in gross margin due to a lower product margin. improved product margin. product margin through mix and pricing strategy. • The
Slide 13: Financial liquidity
Kjell Group Q2 Report 2026 Financial liquidity Cash flow from operating activities Core working capital Financial net debt • Cash flow from operating activities amounted • Core working capital decreased by MSEK 98 • Financial net debt decreased by MSEK 173 to MSEK -29 (-136). compared to same quarte
Slide 14: Better. Not finished.
Kjell Group Q2 Report 2026 • [TEXT] Better. Customer experience to be significantly improved during transformation period Not finished. Efficiency remains too low Warehouse productivity needs more work Transformation costs remain We are making progress across the business. But the transformation is
Slide 15: Building capabilities for the future
Kjell Group Q2 Report 2026 Building capabilities for the future • [TEXT] During the quarter we have worked towards Capabilities needed for the next phase of transformation strengthening critical capabilities. 01 02 Leadership & culture Supply chain & Andreas Thaler appointed CPO availability One lea
Slide 16: Moving forward
Moving forward
Slide 17: Preparing for the next phase of transformation
Kjell Group Q2 Report 2026 Preparing for the next phase of transformation 01 02 03 04 Q4 readiness Ongoing ERP upgrade Continued preparations to implementation productivity update our technical planned for first half improvements infrastructure of 2027 across the business
Slide 18: Closing remarks
Kjell Group Q2 Report 2026 Closing remarks 22395 Tech Backpack Encouraged Humble Confident Committed By the progress made this About the work that’s still Growing confidence in our Building value that compounds quarter across markets and ahead of us direction over time categories
Slide 19: Q&A
Q&A 61409 USB 3.0 Hub
Slide 20: Company
Kjell & Company