Kjell Group Ab · OMXSTO:KJELL
Kjell Group Ab — Q4 2025 Earnings Presentation
18 slides from Kjell Group Ab's earnings presentation, Feb 9, 2026
Slide 1: Kjell Group Q4 Report 2025
Kjell Group • Q4 Report 2025 • Sandra Gadd (CEO), Fredrick Sjöholm (CFO) • 2026-02-09
Slide 2: Disclaimer
Kjell Group Q4 Report 2025 Disclaimer The presentation contains forward-looking statements. All statements other than statements of historical fact included in the Information are statements. Forward-looking statements give the Company’s current expectations and projections relating to it forward-lo
Slide 3: Q4 Summary
Kjell Group Q4 Report 2025 Q4 Summary • Quarter clearly shaped by the pace and direction of our transformation • Assortment reset creating short-term low availability of inventories but strengthening our core • Gross margin improvement partly due to sell out inventories written down in Q3 • Cost bas
Slide 4: Assortment reset - From clean-up to re-build
Kjell Group Q4 Report 2025 Assortment reset - From clean-up to re-build Strategic guardrails: Resourcing: • Everyday tech accessories • External experts engaged to accelerate work • Clarity & consistency • SEK 36.1m recognized in Q4 as items affecting comparability • Strengthen private label where i
Slide 5: Financial performance
Financial performance 61409 USB 3.0 Hub
Slide 6: The period in summary
Kjell Group Q4 Report 2025 The period in summary Net Sales 2 573 2 598 2 572 2 584 2 554 (MSEK) 2 489 2 455 2 379 773 697 624 591 594 591 561 530 Fourth Net sales Full Net sales quarter 697.2 (773.4) year 2,379.1 (2,583.6) Net sales growth Net sales growth -9.9% (1.5%) -7.9% (0.9%) Q1 24 Q2 24 Q3 24
Slide 7: Gross margin development
Kjell Group Q4 Report 2025 304 301 Gross margin development • [TEXT] 39.4% +3.8%p 43.2% • Gross margin increased to 43.2% in Q4, up from 39.4% last year. • In Q3, we executed a one-off inventory write-down of SEK 74.2 million, resulting in a reported full-year gross margin of 39.2%. Q4 24 Q4 25 • Ex
Slide 8: Operating expenses
Kjell Group Q4 Report 2025 Operating expenses Personnel costs: lower YoY following Other external expenses: up in Q4 due to FX revaluations: currency impacting earlier restructuring. SEK 36.1m consultancy (assortment positively compared to last year Q4 includes SEK 4.5m restructuring. reset). Lower
Slide 9: Adjusted EBITA
Kjell Group Q4 Report 2025 Adjusted EBITA 50 40% 37,8 40 30% 33,3 30 20% 20 16,7 10% • Adjusted EBITA at MSEK 37.8 (33.3) for the quarter. 10 4,3% 5,4% 2,8% -0,4% 0% 0 -1,7% • Adjusted EBITA margin amounted to 5.4 (4.3) percent for the quarter. -2,3 -10% -10 -9,2 • The adjusted EBITA is negatively i
Slide 10: Profitability by Segment
Kjell Group Q4 Report 2025 Profitability by Segment Sweden Norway Denmark • An increased gross margin due to a higher • An increased gross margin due to a higher • A decrease in gross margin due to a lower product margin and effects from inventory margin online and effects from inventory product mar
Slide 11: Financial liquidity
Kjell Group Q4 Report 2025 Financial liquidity Core working capital Cash flow from operating activities Financial net debt • Core working capital decreased by MSEK 121 • Cash flow from operating activities amounted • Financial net debt decreased by MSEK 109 compared to same quarter last year. to MSE
Slide 12: Moving forward
Kjell Group Q4 Report 2025 Moving forward
Slide 13: Warehouse move completed – outsourced staffing
Kjell Group Q4 Report 2025 Warehouse move completed – staffing Agendaoutsourced Warehouse move and ramp-up • Warehouse move performed according to plan • Go-live with Autostore at the core completed • Stability in operations achieved already after 2 weeks, with minor hickups • Efficiency and through
Slide 14: The journey ahead
Kjell Group Q4 Report 2025 The journey ahead • Profitability before growth Strengthen margins and earnings quality before accelerating topline. • Assortment & Availability Build a focused, relevant range and restore high availability across channels. • AV-Cables (Denmark) Prepare a sustainable resta
Slide 15: Funding our journey and adding industry expertise
Kjell Group Q4 Report 2025 Funding our journey and adding industry expertise Events after the reporting date Directed Share Issue & Rights Issue Proposed New Chairman Long-Term Financing Agreement Kjell Group is carrying out a directed The Nomination Committee proposes an Kjell Group has reached an
Slide 16: Closing remarks
Closing remarks
Slide 17: Q&A
Q&A 61409 USB 3.0 Hub
Slide 18: Company &
Kjell & Company