Marchex, Inc. · NASDAQ:MCHX
Marchex — Investor Presentation (November 2012)
16 slides from Marchex's investor presentation, Nov 1, 2012
Slide 1: Marchex Summary
Marchex Summary Exhibit 99.3 November 2012
Slide 2: Safe Harbor Statement
www.marchex.com SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this presentation regarding our strategy, future operations, future financial position,
Slide 3: Marchex – The Biggest Mobile Advertising Company Most People Don't Know
www.marchex.com Advertiser Diversity Proprietary Technology Large Market Opportunity Significant Mobile Reach Business Scale Marchex – The Biggest Mobile Advertising Company Most People Don’t Know Businesses spend billions to generate phone calls – more dollars are shifting to mobile National and lo
Slide 4: Marchex makes the phone ring
www.marchex.com Marchex makes the phone ring Marchex is a Mobile Advertising Company Focused on Calls =
Slide 5: Businesses Need Calls and Spend Billions to Get Them
www.marchex.com National and local businesses are spending $68 Billion annually on Calls from potential customers – from online and offline channels Higher conversion rates - up to 10x greater than clicks More valuable customers - people often want to talk to someone before they buy high-value or co
Slide 6: Mobile Ad Spend is Expected to Grow +300% to $11 Billion in 2016
www.marchex.com 7% 25% 15% 11% 43% 42% 26% 22% 10% Offline dollars spent on calls will shift to where consumers are spending their time – mobile devices Mobile Ad Spend is Expected to Grow +300% to $11 Billion in 2016 from 2012 as Advertiser Spend Follows Consumer Media Time % of Time Spent in Media
Slide 7: Consumers Call Businesses from Mobile Searches More than Desktop
www.marchex.com 76% (35 Calls) 24% (11 calls) Consumers Call Businesses from Mobile Searches More than Desktop and that Number is Growing Source: BIA/Kelsey, June 2012. * Data from 2011 advertisers. Calls from Desktop search were measured with call tracking numbers. Calls from Mobile Searches Growin
Slide 8: Calls are the Highest Converting Advertising Outcome for Many Businesses
www.marchex.com Print, Radio, TV < 1 % < 1 % <5 % 20 %+ Display Search Call And Calls are the Highest Converting Advertising Outcome for Many Businesses Sub. or Cost per Thousand Views (CPM) Business Model Estimated Conversion* Browse Transact Advertising Medium Funnel CPM Cost-per-Click (CPC) March
Slide 9: Marchex Solves Three Big Mobile Advertiser Challenges
www.marchex.com Marchex Solves Three Big Mobile Advertiser Challenges Volume Mobile is fragmented – advertisers need many publishers to drive scale Quality Many clicks or calls on a mobile device are accidental or spam Performance Understanding and measuring results from calls is critical to driving
Slide 10: Two Products that Drive and Measure Sales through Phone Calls
www.marchex.com Mobile ad network that delivers phone calls to businesses on a Pay For Call basis. MCA provides analysis of the results. Technology platform that measures and analyzes phone calls. 2 3 1 Marchex Addresses Mobile Advertising with Two Products that Drive and Measure Sales through Phone
Slide 11: Significant Mobile Reach Through a Broad Range of Publisher Sources
www.marchex.com +100 sources in the Marchex Digital Call Marketplace, so advertisers can reach mobile consumers everywhere they search. Marchex has Significant Mobile Reach Generated Through a Broad Range of Mobile Publisher Sources
Slide 12: Cost Effective Customer Acquisition Requires Measurement and Intelligence
www.marchex.com 22 % Potential new customer 53 % Existing customers 25 % Spam & misdials Blocked by Marchex Call Technology before the advertiser receives it Shift ad spend to sources that drive more new customers Identified through Marchex Call Analytics and carefully routed to advertisers Chart be
Slide 13: Marchex's Technology Targets, Filters, Measures and Analyzes Calls
www.marchex.com 3. Call Intelligence 2. Connecting and Filtering Calls 1. Before The Call Call Filtering for Quality Calls Reporting & Insights Ad Serving & Targeting Call Routing 4. Advertising Optimization Marchex’s Technology Targets In-Market Consumers, Filters Callers for Quality, Measures and
Slide 14: Investment in Call Analytics Provides Actionable Insights
www.marchex.com Investment in Call Analytics Provides Actionable Insights to Drive Performance We leverage our proprietary Call Analytics to measure and analyze all actions on the call Automatically recognize key phrases in conversations Dynamically improve business and operational performance based
Slide 15: Increased Call Volume from Mobile Consumers and Higher Return on Investment
www.marchex.com Return On Ad Spend (ROAS) Reduction in Cost Per Acquisition over 6-months A Prominent Insurance Provider A Leading International Hotel Chain The Result is Increased Call Volume from Mobile Consumers and a Higher Return on Investment
Slide 16: Mobile Advertising Solutions for National & Local Businesses
www.marchex.com Our Products Provide Mobile Advertising Solutions for National & Local Businesses in Dozens of Categories Auto Cable & Satellite Education Health Home Services Insurance Local (SMB) Real Estate Travel