Marchex, Inc. · NASDAQ:MCHX

Marchex — Ad Tech Theater (November 2015)

16 slides from Marchex's conference presentation, November 2015

1. Slide 1: Watch and Learn

   Watch and Learn The next presentation is coming up!

2. Slide 2: Ad Tech Theater

   Ad Tech Theater November 2015 © 2015 Marchex, Inc. All Rights Reserved.

3. Slide 3: Did you know?

   Did you know? “Mobile display spend is projected to be $37B in 2017” “50% of offline conversions are not being attributed” “Marketers have no visibility into offline conversions that were influenced by display advertising”

4. Slide 4: Have you heard?

   Have you heard? “About view-through tracking of online conversions”

5. Slide 5: What has changed?

   What has changed? “The ability to track real-time view-through conversions for in-bound calls”

6. Slide 6: Introducing Marchex Display Analytics

   Introducing Marchex Display Analytics Proprietary and Confidential 6

7. Slide 7: Consumer purchase journey in the mobile age

   Consumer purchase journey in the mobile age CONSUMER JOURNEY “How has the purchase journey changed?” Media Sales MARKETER “How do I optimize my media for more ROI?” Proprietary and Confidential 7

8. Slide 8: Display's influence on the $1 trillion click-to-call commerce

   Display’s influence on the $1 trillion click-to-call commerce Call $37 Billion $1 Trillion View through Sales Consumer calls Brand’s number after viewing the ad in the past Display Spend Offline Sales Proprietary and Confiden/al 8

9. Slide 9: The challenge with Display analytics for inbound call conversions

   The challenge with Display analytics for inbound call conversions “Rocket Fuel is staying at the forefront of display “The value of display does not rise to the top in a and programmatic advertising and our 1 Attribution last-click attribution model. Without understanding partnership with Marchex pr

10. Slide 10: Today you can only track eCommerce conversions

    Marchex Display Analytics enables marketers to increase ROI and decrease CPA Today you can only track eCommerce conversions . . . Total Online Conversion Conversion Display Spend Display Impression (eCom) (Call) $700K 126M 9,190 600 Conversion $400K $90K Proprietary and Confidential 10

11. Slide 11: Now you can track offline and ecommerce conversions

    Marchex Display Analytics enables marketers to increase ROI and decrease CPA Today you only track eCommerce conversions . . . Total Online Conversion Conversion Display Spend Display Impression (eCom) (Call) $700K 126M 9,190 15,812 Conversion $400K $350K . . . now you can track $750K Offline and Eco

12. Slide 12: Introducing Marchex Display Analytics

    Introducing Marchex Display Analytics. The only solution that provides a real-time view-through sale metric for inbound calls. Accurate ROI for display spend “Getting visibility into offline conversion driven from Display helped me reduce my CPA by 50%.” Proprietary and Confidential 12

13. Slide 13: Introducing Marchex Display Analytics: smarter display shifts

    Introducing Marchex Display Analytics. The only solution that provides a real-time view-through sale metric for inbound calls. Accurate ROI for display spend “Getting visibility into offline conversion driven from Display helped me reduce my CPA by 50%.” Agile & smarter shifts in display tactics (cr

14. Slide 14: Marchex Display Analytics – how it works

    Marchex Display Analytics – how it works Campaign exposure data Marchex In flight Display Analytics Sales Data($) Proprietary and Confidential 14

15. Slide 15: Join our Beta!

    How do you get going with Marchex Display Analytics? Join our Beta! Sign up is easy Sign Up At Booth #205 | Marchex.com/display-beta Proprietary and Confidential 15

16. Slide 16: www.marchex.com

    www.marchex.com

Marchex — Ad Tech Theater (November 2015) on 6ix