Slide 1: The Next Shift In The Digital Advertising Market: Call Advertising
Exhibit 99.2 The Next Shift In The Digital Advertising Market: Call Advertising Today’s businesses want to reconnect with their customers over the phone April 11,2011
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation may contain forward-looking statements. These statements are based on current expectations and assumptions which are subject to substantial risks and uncertainties. There are a number of important factors that could cause actual results or events to differ mat
Slide 3: Demand for Phone Calls Means New Market Opportunity
Demand for Phone Calls Means New Market Opportunity $179 Billion U.S. Advertising Market • The 2011 U.S. advertising market is $179 billion. Local Advertising • Marchex believes that 25% of all U.S. advertising is explicitly targeted to generate phone calls. • Marchex believes that a portion of thes
Slide 4: Call Advertising Growth Driven by Shift From Offline to Emerging Digital Media Channels
Call Advertising Growth Driven by Shift From Offline to Emerging Digital Media Channels, Including Mobile and VOIP • It is expected that smart Technology Innovations Change Consumer Behavior phones will represent 30% of all mobile phones in 2011, up from zero just a few years ago*. • By 2020, 10 bil
Slide 5: Why Are Phone Calls Driving Good Results?
Why Are Phone Calls Driving Good Results? • Phone calls are at the end of the sales funnel – and the end of the customer purchase decision The Advertising Funnel Business Estimated Estimated Model Rate Range Conversion process. Subscription • Call advertising means: (1) or Cost-per- potential custom
Slide 6: Call Advertising – The Call Is The Next Evolution Of The Click
Call Advertising – The Call Is The Next Evolution Of The Click Calls are changing the game; they convert up to 10x better than clicks* •Highly effective mobile advertising solution •Targeted way to reach a ready- to-buy audience •Creates a personal connection between customers and advertisers •Only
Slide 7: Marchex is Ready to Lead
Marchex is Ready to Lead • Marchex has built its business around Call Advertising: Both large and small advertisers gain access to digital media across the Marchex Call Advertising Network from exclusive and preferred relationships with more than one hundred channel partners including: four of the t