Siteminder Limited · ASX:SDR

Siteminder — Investor Presentation (August 2026)

50 slides from Siteminder's investor presentation, Aug 25, 2026

1. Slide 1: Investor Briefing: Full year results to 30 June 2026

   1 Investor Briefing Full year results to 30 June 2026 25 August 2026 SiteMinder customer Six Senses, La Sagesse, Grenada

2. Slide 2: Important notice and disclaimer

   2 Important notice and disclaimer This presentation is given on behalf of SiteMinder The information in the presentation is of a general nature Not financial product advice or offer Limited (SiteMinder) (ASX: SDR) (ACN 121 931 744). By only, does not purport to be complete and is not intended This pr

3. Slide 3: Important notice and disclaimer (continued)

   3 Important notice and disclaimer (continued) Currency Other than as required by law, although they believe Market share information All amounts in this presentation are in Australian dollars there is a reasonable basis for any forward-looking All market share information in this presentation is bas

4. Slide 4: Agenda

   4 Agenda 01 02 03 04 Business Key Financial Q&A update initiatives results Sankar Narayan Jonathan Kenny Tim Howard CEO & MD COO CFO

5. Slide 5: Business update

   5 01 Business update Sankar Narayan CEO & MD SiteMinder customer Six Senses, Ibiza, Spain

6. Slide 6: FY26 key metrics: ARR, properties, revenue, adjusted EBITDA

   6 Total FY26 annual recurring revenue (ARR) Properties Total FY26 revenue Adjusted FY26 EBITDA $313.7m 56.0k $266.1m $28.1m +24.1% y/y (cc, org) +11.8% y/y +22.0% y/y (cc, org) up 96% from FY25 FY26 LTV/CAC FY26 monthly revenue churn FY26 ARPU Adjusted FY26 free cash flow 6.6x 1.0% $429 3.9% up from

7. Slide 7: Expanding margins, strong constant currency growth, and strategic momentum

   7 Expanding margins, strong constant currency growth, and strategic momentum Resilient and strong growth (cc, org*) Performance and Investment Summary Resilient FY26 growth and profitability despite FX and travel volatility - ARR grew 24.1% (cc, org) ARR Revenue and revenue increased 22.0% (cc, org)

8. Slide 8: Smart Platform driving transaction acceleration and margin expansion

   8 Smart Platform driving transaction acceleration and margin expansion Smart Platform drives outperformance vs travel Smart Platform driving gross margin expansion SiteMinder’s Transaction Revenue Growth vs Global Travel SiteMinder’s Adjusted Transaction Gross Margin ~17pts ~24pts ~23pts * Global tr

9. Slide 9: Resilient subscription ARR CAGR driven by property growth

   9 Resilient subscription ARR CAGR driven by property growth Sustained 15% subscription ARR CAGR Top three future growth drivers (cc, org) driven by 13% property growth Go-to-market: Increase in channel breadth, markets and sales efficiency SiteMinder Powered and partnerships Smart Platform and AI dis

10. Slide 10: Strong transaction ARR growth driven by product adoption

    10 Strong transaction ARR growth driven by product adoption Transaction ARR has grown at a 38% Top three future growth drivers CAGR since FY22 Smart Platform - Channels Plus, Dynamic Revenue Plus, and Smart Distribution Program Demand Plus - increased penetration with 3rd party booking engine suppor

11. Slide 11: The Smart Platform has accelerated annual ARR dollar increases

    11 The Smart Platform has accelerated annual ARR dollar increases (cc, organic) +66 +57 +37 +31 FY23 FY24 FY25 FY26

12. Slide 12: Consistent adjusted EBITDA margin expansion over three years

    12 Consistent adjusted EBITDA margin expansion, up 25 percentage points over three years

13. Slide 13: How AI is changing the way SiteMinder operates

    13 How AI is changing the way SiteMinder operates AI executes within AI executes; AI advises; Humans lead controls humans validate Humans decide Automating high-volume, Repeatable workflows are People retain ownership of AI provides insights; people rules-based workflows with completed faster, with

14. Slide 14: Reimagining operations to improve productivity, scalability and customer outcomes

    14 Reimagining operations to improve productivity, scalability and customer outcomes SiteMinder is reviewing and reimagining key business processes to simplify workflows, improve productivity and increase scalability. AI and automation are supporting this broader program of operational improvement.

15. Slide 15: Continued progress on the 'Rule of 40'

    15 Continued progress on the ‘Rule of 40’ SiteMinder 'Rule of 40' performance since IPO 21.3% 25.9% 17.4% 25.2% 21.2% 15.6% The Rule of 40 is the sum of a software company’s revenue growth and profit margin. SiteMinder presents its Rule of 40 performance under two methodologies: (i) Free Cash Flow a

16. Slide 16: SiteMinder's Role in AI-driven Hotel Distribution

    16 SiteMinder’s Role in AI-driven Hotel Distribution As AI makes hotel distribution more continuous and automated, trusted execution of live rates, inventory and bookings becomes more critical

17. Slide 17: SiteMinder is the execution layer connecting hotel supply with global demand

    SiteMinder is the execution layer connecting hotel supply with global demand 17 AI may change how decisions are made, but those decisions still require accurate, real-time execution across hotel systems Hotels SiteMinder Distribution Platform Channels Channel Manager 56,000 140m+ Smart Platform ~100

18. Slide 18: AI will make hotel distribution more continuous, connected and automated

    AI will make hotel distribution more continuous, connected and automated 18 As AI enables more commercial decisions, trusted execution infrastructure becomes more valuable More decisions More frequent decisions More pricing, inventory and channel From periodic updates to continuous decisions optimis

19. Slide 19: Dynamic Revenue Plus activates SiteMinder's data

    Dynamic Revenue Plus activates SiteMinder’s data to power connected distribution decisions 19 From data and insights to recommendations and execution across pricing, inventory and channels Observe Combine live property, market, demand and channel data Decide Generate recommendations across pricing (

20. Slide 20: SiteMinder Powered helps technology partners prepare for AI-enabled distribution

    SiteMinder Powered helps technology partners prepare for 20 AI-enabled hotel distribution Native integration allows PMS partners to offer SiteMinder’s global distribution capabilities within their own product experience Hotels can act on pricing, inventory and distribution recommendations without swi

21. Slide 21: SiteMinder enables AI driven demand

    SiteMinder enables AI driven demand 21 AI platforms are partnering with SiteMinder to access independent hotel inventory AI Demand Partners and Platforms e.g. DirectBooker Effortless access to broad supply - One connection gives AI platforms access to SiteMinder’s independent hotel ecosystem, without

22. Slide 22: SiteMinder has strengthened its position for AI-driven hotel distribution

    SiteMinder has strengthened its position for AI-driven hotel distribution 22 Over the past six months, we have activated our data, deepened ecosystem integration and enabled AI distribution 1. Activated our data 2. Deepened integrations 3. Enabled AI distribution Dynamic Revenue Plus SiteMinder Powe

23. Slide 23: Key initiatives

    23 02 Key initiatives Jonathan Kenny COO SiteMinder customer CHAP Hospitality, The Oceanic Sportel, Phuket, Thailand

24. Slide 24: Smart Platform momentum accelerating as hospitality enters the AI era

    24 Smart Platform momentum accelerating as hospitality enters the AI era Smart Distribution Program Channels Plus Dynamic Revenue Plus Facilitating and optimising direct Connecting hotels to multiple channels Equipping hoteliers with the ability to connections between SiteMinder’s with just one setu

25. Slide 25: Dynamic Revenue Plus: Momentum building across adoption and engagement

    25 Dynamic Revenue Plus: Momentum building across customer adoption and engagement CUSTOMER TESTIMONIAL Rooms supported Customer retention post-trial “Dynamic Revenue Plus gives me a >50k >70% much clearer picture of when More than 2x from H1FY26 market demand is increasing. Instead of relying only

26. Slide 26: Expanded capabilities will unlock Channels Plus TAM and bookings

    2526 Expanded capabilities will unlock Channels Plus TAM and bookings Channels Plus New in FY27 Unlocking new demand segments with a curated marketplace Flexible commercial terms B2B & specialist demand channels Targeted rate plans Setup and optimisation pathways ~10,000 400,000+ Channel intelligenc

27. Slide 27: Smart Distribution Program: Growing value across partners

    27 Smart Distribution Program: Growing value across partners Commercial momentum Stronger partner Expanding the opportunity performance Program ARR has grown compared to Participating distribution partners Additional distribution partners the prior financial year have enjoyed gains in hotels connect

28. Slide 28: SiteMinder Powered: Strategic expansion of distribution infrastructure

    28 SiteMinder Powered: Strategic expansion of distribution infrastructure “SiteMinder Powered” transforms SiteMinder’s distribution engine into embedded hospitality infrastructure, with Mews as the inaugural partner. Positions SiteMinder deeper in the hospitality technology stack as core infrastruct

29. Slide 29: Demand Plus: Expanding beyond SiteMinder's booking engine

    Demand Plus: Expanding beyond SiteMinder’s booking engine to drive adoption and 29 incremental transaction revenue TODAY: The opportunity COMING SOON: The unlock Demand Plus is hard-wired to the SiteMinder Non-SiteMinder booking engines will be an Booking Engine and is the exclusive source of additi

30. Slide 30: FY27 product priorities

    FY27 product priorities will intelligently automate hotel commerce, 30 uplift customer experience and drive growth Platform / Channel Dynamic Revenue Plus Channels Plus Transaction Products Manager Flexible commercial Demand Plus: Automated onboarding Automated onboarding terms Channel expansion (Ka

31. Slide 31: Financial Results

    SiteMinder customer Grupo Premium Málaga, Spain 31 03 Financial Results Tim Howard CFO

32. Slide 32: Smart Platform driving strong revenue and ARR growth

    32 Smart Platform driving strong revenue and ARR growth Revenue Composition (A$m) ↗ Total revenue grew 22.0% y/y (cc, organic), accelerating from 19.2% in FY25. ○ Subscription revenue grew 14.6% y/y (cc, organic), accelerating from 12.4% in FY25 as the impact of short-term new customer incentives ea

33. Slide 33: Growth is broad-based across all regions

    33 Growth is broad-based across all regions Revenue by Region (A$m) ↗ All regions exhibited strong growth despite volatility in travel demand ↗ APAC and EMEA accelerated reflecting resilient travel trends and contributions from the Smart Platform initiatives. ↗ AMERS sustained its strong momentum ai

34. Slide 34: Success across customer growth and value expansion

    34 Success across customer growth and value expansion Property Net Additions by Region Transaction Product Uptake Property growth Transaction product uptake Net additions of 5.9k in FY26, increasing 5.4% from FY25 Uptake of transaction products increased 10.4k from FY25 to 45.4k in FY26 SiteMinder c

35. Slide 35: Upsell success growing customer value and driving attractive unit economics

    35 Upsell success growing customer value and driving attractive unit economics Customer Lifetime Value (LTV - A$) LTV / CAC Customer Acquisition Cost (CAC - A$)

36. Slide 36: Scale and product adoption continue to improve unit economics

    36 Scale and product adoption continue to improve unit economics SiteMinder initiatives to improve efficiency and LTV/CAC Unit economics breakdown FY25 FY26 Improving customer Properties (000s) 50.1 56.0 acquisition cost: Monthly ARPU (A$) 405 429 1 Introducing new GTM processes to Monthly revenue ch

37. Slide 37: Gross margins expand through scale, efficiency and Smart Platform mix

    37 Gross margins expand through scale, efficiency and Smart Platform mix Adjusted Group Gross Margin Adjusted Subscription Gross Margin Adjusted Transaction Gross Margin ↗ Adjusted Group GM increased 84bps from ↗ Adjusted subscription GM increased 62 ↗ Adjusted transaction GM increased 577 FY25 to 67

38. Slide 38: Strategic investment and AI-enabled efficiency support operating leverage

    38 Strategic investment and AI-enabled efficiency support operating leverage Sales & Marketing as a % of Revenue Product Development Cost (Opex and Capex) as a % of Revenue Impacted by FX ↗ SiteMinder continues to invest for growth while expanding margins by extracting operating efficiencies and lever

39. Slide 39: Adjusted functional income statement

    39 Adjusted functional income statement A$‘000 FY25 FY26 ↗ Sales and marketing costs increased 14.5% y/y to $72.1m in FY26, Revenue 224,327 266,061 compared to the 18.6% increase in revenue. This reflects ongoing Cost of sales (75,530) (87,348) productivity enhancements to SiteMinder’s go-to-market

40. Slide 40: Cash flow performance

    40 Cash flow performance A$‘000 FY25 FY26 ↗ Reported operating cash flow improved $16.2m y/y to $39.8m in FY26. This Reported EBITDA 7,052 24,359 includes $3.5m of ‘Restructuring and Other’ costs. Share based payment expenses 12,524 9,991 Changes in working capital and other items 5,469 Changes in wo

41. Slide 41: Outlook

    41 Outlook Building on its FY26 performance and continued execution of the Smart Platform strategy, SiteMinder is entering its next phase, focused on accelerating operating leverage while sustaining strong growth. Artificial intelligence (AI) is reshaping how SiteMinder operates, with the Company in

42. Slide 42: Q&A

    42 04 Q&A Sankar Jonathan Tim Narayan Kenny Howard CEO & MD COO CFO SiteMinder customer Diamond Resort, Phuket

43. Slide 43: Appendix

    43 Appendix SiteMinder customer Abba Balmoral Hotel, Barcelona

44. Slide 44: Regional Performance

    44 Regional Performance Americas FY25 FY26 Regional Revenue Performance (A$m) Revenue ($m) 60.9 68.5 y/y (cc, organic) 20.6% 17.8% Properties (‘000) 9.9 11.0 y/y 12.5% 11.1% APAC FY25 FY26 Revenue ($m) 71.1 83.3 y/y (cc, organic) 17.4% 21.8% Properties (‘000) 16.2 18.5 y/y 12.5% 14.2% EMEA FY25 FY26

45. Slide 45: Adjusted income statement

    45 Adjusted income statement A$‘000 FY25 FY26 y/y (%) y/y ($'000) ↗ Direct Transaction Costs increased 24% or $13.5m y/y to $69.9m. This was less than the 30% growth in Revenue 224,327 266,061 19 % 41,734 transaction revenue, reflecting the lower direct cost Other income & Net FX gain 518 606 17 % 8

46. Slide 46: Income statement – reconciliation of adjusted and reported income

    46 Income statement – reconciliation of adjusted and reported income A$‘000 Notes FY25 FY26 Notes Reported loss after income tax (24,509) (11,343) 1 Restructuring costs relate to work to reallocate and Restructuring and other costs 1 6,652 3,764 focus resources on key capabilities to drive long-term

47. Slide 47: Cash flow – reconciliation of adjusted and reported free cash flow

    47 Cash flow – reconciliation of adjusted and reported free cash flow Notes Restructuring costs relate to work to reallocate and 1 focus resources on key capabilities to drive long-term value and sustained profitable growth. A$‘000 Notes FY25 FY26 Key initiatives include: Reported Operating Cash Flows

48. Slide 48: Glossary

    48 Glossary Annual Recurring Revenue (ARR) Monthly ARPU ARR is the prior month’s recurring subscription revenue multiplied by 12 and the prior quarter’s Average revenue per user (or property) measures the average revenue from each transaction revenue from subscriber customers multiplied by four (ass

49. Slide 49: Investor relations and media enquiries

    49 Investor relations Media enquiries Paul Wong Maria Cricchiola investor.relations@siteminder.com media@siteminder.com

50. Slide 50: siteminder.com/investor-relations

    50 siteminder.com/investor-relations

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