Siteminder Limited · ASX:SDR
Siteminder — Macquarie 27th Australia Conference 2025
25 slides from Siteminder's conference presentation, May 6, 2025
Slide 1: Macquarie 27th Australia Conference
Macquarie 27th Australia Conference A SiteMinder customer Six Senses Zil Pasyon, Seychelles 6 May 2025
Slide 2: Important notice and disclaimer
Important notice and disclaimer 2 This presentation is given on behalf of SiteMinder Limited (SiteMinder) (ASX: SDR) (ACN 121 931 744). By accepting, accessing or reviewing this presentation, you acknowledge and agree to the terms set out in this Important Notice and Disclaimer. Disclaimer To the ma
Slide 3: Important notice and disclaimer (continued)
Important notice and disclaimer (continued) 3 Past performance Past performance information, including past share price information, given in this presentation is given for illustrative purposes only and should not be relied upon as an indication of future performance. Future performance Forward-loo
Slide 4: Intro to SiteMinder, Success drivers, Smart Platform
SiteMinder customer New Can Furios Hotel, Mallorca 4 Intro to SiteMinder Success drivers Smart Platform Trading update Q&A
Slide 5: Who is SiteMinder?
5 Who is SiteMinder? Who we are What we solve SiteMinder is a global software leader SiteMinder helps hoteliers expand and serving the hotel industry optimise distribution around the world to maximise revenue Our operating model Our presence and reach Resilient revenues underpinned by SaaS True glob
Slide 6: SiteMinder help hoteliers unlock their full revenue potential
6 SiteMinder help hoteliers unlock their full revenue potential Hotels & hotel systems Distribution channels Online travel agencies OTAs Global distribution system GDS Channel Manager Demand Plus: Metasearch marketing Wholesalers (e.g. bedbanks) Payments Direct distribution GDS Booking engine PM
Slide 7: Market-leading and innovative product suite
7 Market-leading and innovative product suite SiteMinder is the worldʼs most awarded hotel technology suite. Winner of the Hotelierʼs Choice Award for four straight years.
Slide 8: The world's leading hotel distribution and revenue platform
8 The worldʼs leading hotel distribution and revenue platform Subscription properties Rooms Gross booking value 47.2k 2.3m+ $80b+ Worldʼs leading hotel Larger and growing faster than across 125m+ reservations distribution and revenue platform leading hotel groups; around the world a highly valuable
Slide 9: Success Driver: Strong user engagement
9 Success Driver: Strong user engagement for 95% 90% actively engage with revenue activities of Platform users are active on a monthly basis distribution and revenue management features 3.5 3 6 average active days average active sessions average active sessions per user per week per user per work
Slide 10: Success Driver - Efficient growth model with multiple levers
10 Success Driver - Efficient growth model with multiple levers Property growth ARPU growth Gross booking value ARPU expansion contributed 50% of SiteMinder manages $80b of Large global TAM 1m properties revenue growth over the last 3 years reservations for hoteliers and partners Global go-to-mark
Slide 11: Success Driver - Efficient global go to market model
Success Driver - Efficient global go to market model 11
Slide 12: Success Driver - Customer upsell capability
Success Driver - Customer upsell capability 12 SiteMinder launched SiteMinder Pay in FY18 and Demand Plus in FY19 Transaction product uptake has increased 26x since FY18 at low incremental cost, demonstrating our upsell capability
Slide 13: Success Driver - Efficient and scalable operations
Success Driver - Efficient and scalable operations 13 ● Revenue has grown at 3x the rate of operating cost since FY221 ● Revenue per headcount has improved 36% since FY221, demonstrating upsell success ● Operating costs2 per headcount has reduced by 25% since FY221 in real terms ● Investing for grow
Slide 14: Success Driver - Resilient business model
Success Driver - Resilient business model 14 SiteMinder delivered stable revenues in FY21 during COVID, the most disruptive macro environment in recent history High subscription gross profit provide bottom line resilience during macro uncertainty
Slide 15: Proven resilience under tough macro conditions
Proven resilience under tough macro conditions 15 Outperforming travel companies under tough macro conditions: FY21 vs FY19 revenue X Companies in alphabetical order: Amadeus, Despegar, Booking.com, Expedia, MakeMyTrip, Sabre Corp, Tripadvisor, Trip.com, Trivago. Adjusted to SiteMinderʼs June finan
Slide 16: Smart Platform
SiteMinder customer Hotel Oderberger, Berlin 16 Smart Platform
Slide 17: Smart Platform
17 Smart Platform Revenue Optimisation Derived rates Rate plan management Convergence of distribution, intelligence and revenue Intelligence optimisation. Local and global Channel performance Competitor rates Distribution Events OTAs Pace GDS Wholesalers Booking engine Unified experience maximising
Slide 18: Channels Plus - Extending reach without the pain points
18 Channels Plus - Extending reach without the pain points Removing the commercial and operating challenges faced by hoteliers and partners in expanding distribution Hotels Distribution Partners 3,000+ participating hoteliers contributing 150k rooms 35+ partners including Agoda and Trip.com Expand d
Slide 19: Dynamic Revenue Plus - Helping hoteliers overcome poor data
19 Dynamic Revenue Plus - Helping hoteliers overcome poor data, analysis, and execution…a lot more than just a RMS! Data Multifactor optimisation Unrivalled execution Leveraging SiteMinderʼs Optimising all aspects of Helping hoteliers adapt at proprietary data to deliver guest acquisition speed and
Slide 20: Smart Platform - Positioned to scale in FY26
20 Smart Platform - Positioned to scale in FY26 Channels Plus Channels Plus hotel Smart Distribution Partnerships on-boarding Platform Generating revenue and New SiteMinder subscribers on 35+ partners signed performing in line with ‘opt-outʼ arrangement expectations 20 partners live New Little Hotel
Slide 21: Trading update and guidance
SiteMinder customer Hotel Cesar Lanzarote, Spain 21 Trading update and guidance Based on trading to date, SiteMinder expects ARR growth (cc,organic) at the end of FY25 to accelerate from the 22% y/y growth at the end of H1FY25. SiteMinder, with the Smart Platform strategy, continues to target 30% or
Slide 22: Q&A
SiteMinder customer ViengTara VangVieng Resort, Laos 22 Q&A
Slide 23: Glossary
Glossary 23 Annual Recurring Revenue ARR Monthly ARPU ARR is the prior monthʼs recurring subscription revenue multiplied by 12 and the prior Average revenue per user (or property) measures the average revenue from quarterʼs transaction revenue from subscriber customers multiplied by four (assuming
Slide 24: Investor relations / Media enquiries
Investor relations Media enquiries Paul Wong Zoe Lee investor.relations@siteminder.com media@siteminder.com
Slide 25: siteminder.com/investor-relations
siteminder.com/investor-relations
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