Slide 1: Investor Briefing: Full year results to 30 June 2025
1 Investor Briefing Full year results to 30 June 2025 27 August 2025 SiteMinder customer Anantara Al Jabal Al Akhdar Resort, Oman
Slide 2: Important notice and disclaimer
2 Important notice and disclaimer This presentation is given on behalf of SiteMinder The information in the presentation is of a general nature Not financial product advice or offer Limited (SiteMinder) (ASX: SDR) (ACN 121 931 744). By only, does not purport to be complete and is not intended This pr
Slide 3: Important notice and disclaimer (continued)
3 Important notice and disclaimer (continued) Currency Other than as required by law, although they believe Market share information All amounts in this presentation are in Australian dollars there is a reasonable basis for any forward-looking All market share information in this presentation is bas
Slide 4: Agenda
4 Agenda 01 02 03 04 Business Key Financial Q&A update initiatives results Sankar Narayan Jonathan Kenny Tim Howard CEO & MD COO CFO
Slide 5: Business update
5 01 Business update Sankar Narayan CEO & Managing Director SiteMinder customer Six Senses, Zil Pasyon, Seychelles
Slide 6: FY25 key results and metrics
6 Total FY25 annual Total FY25 revenue Underlying FY25 EBITDA recurring revenue (ARR) Properties $273.0m 50.1k $224.3m $14.3m +19.2% y/y (cc,org) positive and improved +27.2% y/y (cc,org) +12.6% y/y from $0.9m in FY24 FY25 LTV/CAC FY25 monthly revenue churn Transaction product uptake Underlying FY25
Slide 7: ARR accelerates with contributions from Smart Platform
ARR accelerates with contributions from Smart Platform. 7 Delivers positive underlying FY25 EBITDA and FCF. ARR growth (cc,org*) accelerated Key Performance Drivers Group Subs Trans 27.2% 16.0% 48.3% Smart Platform impact - contributed to ARR acceleration. All pillars commenced monetisation journey.
Slide 8: Bridging FY25 ARR and revenue growth performance
8 Bridging FY25 ARR and revenue growth performance ↗ SiteMinder’s ARR growth has SiteMinder’s Historic ARR and Revenue Growth (cc,organic) historically been a good indicator of future revenue growth momentum, with strong correlation ARR / Revenue growth spread due to: ↗ FY25 ARR growth has tracked ●
Slide 9: Continued progress on the 'Rule of 40'
9 Continued progress on the ‘Rule of 40’ SiteMinder 'Rule of 40' rolling 12m performance since IPO 21.3% 17.4% 5.1% (24.5%) (15.0%) Momentum building as growth accelerated through H2FY25 The Rule of 40 is the sum of a software company’s revenue growth and profit margin. For the purpose of calculatin
Slide 10: Unit economics continue to improve
10 Unit economics continue to improve Customer Lifetime Value (LTV - A$) LTV / CAC Customer Acquisition Cost (CAC - A$)
Slide 11: Sustaining strong growth across all regions
11 Sustaining strong growth across all regions Americas FY23 FY24 FY25 Regional Revenue Performance (A$m) Revenue ($m) 40.4 51.4 60.9 y/y (cc, organic) 25.2% 20.8% 20.6% Properties (‘000) 7.6 8.8 9.9 y/y 15.2% 15.8% 12.5% APAC FY23 FY24 FY25 Revenue ($m) 49.8 61.8 71.1 y/y (cc, organic) 33.4% 23.7%
Slide 12: Key initiatives
12 02 Key initiatives Sankar Narayan Jonathan Kenny CEO & Managing Director COO SiteMinder customer Annua Signature Hotels, Cesar Lanzarote Hotel, Lanzarote, Spain
Slide 13: SiteMinder Smart Platform - World's Most Awarded Hotel Platform
13 ^ SiteMinder Smart Platform - World’s Most Awarded Hotel Platform $85b+ 2.4m Gross Booking Value* Rooms 130m+ 250m+ Reservations* Room Nights* *Annual activity levels for the 12 months to 30 June 2025 (FY25) ^Based on performance in HotelTechAwards 2025
Slide 14: Smart Platform
14 Smart Platform Convergence of distribution, intelligence and revenue optimisation.
Slide 15: Smart Platform: All three pillars launched
Smart Platform: 15 All three pillars launched and commenced monetisation journey Smart Distribution Program Channels Plus Dynamic Revenue Plus Facilitating and optimising direct Connecting hotels to multiple Equipping hoteliers with the ability to connections between SiteMinder’s channels with just
Slide 16: Smart Distribution Program
16 Smart Distribution Program Collaborative effort with key global distribution partners to jointly facilitate and optimise their direct connections with SiteMinder’s hoteliers Accelerating Hotel Optimising Hotel Advancing the Technology Connections Performance Partnership Support for new and existi
Slide 17: Channels Plus - Strong customer testimonials
17 Channels Plus - Strong customer testimonials Connecting hotels to “Channels Plus is equally impressive, allowing us to list our hotel rooms across multiple platforms without the multiple channels with one tedious process of creating and managing separate setup, helping ease the accounts on each p
Slide 18: Channels Plus - Bringing global scale and reach
18 Channels Plus - Bringing global scale and reach 40 4,000+ Distribution Partners contracted Properties contracted Properties channels Effortlessly expand distribution with Effortless access to more ‘one connection’ 15 500+ inventory and up-to-date content Additional partners Net properties in-discus
Slide 19: Dynamic Revenue Plus
19 Dynamic Revenue Plus Equipping hoteliers with the ability to assess and react to changes in demand quickly and accurately “The notifications we Launched in 7 key markets receive through Dynamic Revenue Plus mean we no Available to new Little Hotelier customers with the longer have to search for i
Slide 20: Initiatives to scale Smart Platform in FY26
20 Initiatives to scale Smart Platform in FY26 Smart Distribution Program Channels Plus Dynamic Revenue Plus Rate optimisation for new customers All new subscribers to both Enhanced integration with leading - beyond connection SiteMinder and Little Hotelier now technology partners to improve have ac
Slide 21: Leveraging AI across key business functions
21 Leveraging AI across key business functions Sales & Customer Engineering Operations AI coding assistants Dynamic prospect enrichment ‘No-code’ tools for prototyping AI sales coaching Initiatives to develop ‘best AI powered customer support practice in the use of AI AI agent assistant for staff Sit
Slide 22: Financial Results
SiteMinder customer ViengTara VangVieng Resort, Laos 22 03 Financial Results Tim Howard CFO
Slide 23: Smart Platform driving revenue and ARR momentum
23 Smart Platform driving revenue and ARR momentum Revenue Composition (A$m) ↗ Total revenue grew 19.2% y/y (cc, organic) in FY25. ↗ H2FY25 revenue grew 21.1% or 21.0% (cc,organic). ‘cc,organic’ includes adjustments to: (i) remove the impact of exchange rate movements, and (ii) remove $2.6m in H2FY2
Slide 24: Delivering strong growth across all regions
24 Delivering strong growth across all regions Revenue by Region (A$m) ↗ All regions exhibited strong growth, growing in excess of 20% (cc,organic) in H2FY25. ↗ APAC and EMEA accelerated from H1 to H2 reflecting resilient travel trends and contributions from the Smart Platform initiatives. ↗ AMERS s
Slide 25: Targeting larger and higher value properties
25 Targeting larger and higher value properties Property Net Additions by Region Transaction Product Uptake Property growth Transaction product uptake Net additions of 5.6k in FY25, accelerating from 2.7k in H1 to 2.9k in H2. Uptake of transaction products increased 8.7k during FY25. SiteMinder cont
Slide 26: Unit economics continue to improve
26 Unit economics continue to improve SiteMinder initiatives to improve efficiency and LTV/CAC Unit economics breakdown FY23 FY24 FY25 Improving customer Properties (000s) 39.1 44.5 50.1 acquisition cost: Monthly ARPU (A$) 346 380 405 1 Introducing new GTM processes to Monthly revenue churn (%) 1.0%
Slide 27: Subscription and transaction gross margins improve
27 Subscription and transaction gross margins improve FY23 FY24 FY25 ↗ Underlying subscription GM increased Subscription gross margins 126 basis points from FY24 to 86.4% in Subscription revenue 103,020 122,378 139,073 FY25. This reflects ongoing benefits from Subscription related expenses 17,554 18
Slide 28: Operating leverage and efficiency gains continue
Operating leverage and efficiency gains continue 28 across sales, marketing and product Sales & Marketing as a % of Revenue Product Development Cost (Opex and Capex) as a % of Revenue ↗ SiteMinder continues to benefit from global scale economics and operating leverage across its operations. ↗ Furtherm
Slide 29: Underlying functional income statement
29 Underlying functional income statement A$‘000 FY24 FY25 ↗ Sales and marketing costs increased 8.8% y/y in FY25, compared to the Revenue 188,100 224,327 19.3% increase in revenue, reflecting continuous productivity Cost of sales (62,977) (75,530) enhancements to SiteMinder’s go-to-market activity.
Slide 30: Cash flow performance
30 Cash flow performance A$‘000 FY24 FY25 ↗ Reported operating cash flow improved $9.2m y/y, from $14.5m in Reported EBITDA 270 7,052 FY24 to $23.7m in FY25. Share based payment expenses 12,013 12,524 Changes in working capital and other items contributed $4.1m to Demand Plus adjustment (2,573) opera
Slide 31: Outlook
SiteMinder customer The Phala Group, , Radha Phala, Bali 31 Outlook Building on FY25’s 27.2% ARR growth (cc,organic) and second-half revenue momentum, SiteMinder is positioned to deliver strong ARR and revenue growth (cc,organic) in FY26, while continuing to improve underlying EBITDA, free cash flow
Slide 32: Q&A
32 04 Q&A Sankar Jonathan Tim Narayan Kenny Howard CEO & MD COO CFO SiteMinder customer Six Senses Southern Dunes, The Red Sea, Saudi Arabia
Slide 33: Appendix
SiteMinder customer Globales, Pueblo Andaluz, Spain 33 Appendix
Slide 34: Underlying income statement
34 Underlying income statement A$‘000 FY24 FY25 y/y (%) y/y (#039;000) ↗ Underlying Employee Benefits increased by 2% or $2.1 million y/y to $110.1 million. The increase Revenue 188,100 224,327 19 % 36,227 reflects investment in resources to support growth in Other income & Net FX gain 120 518 332 % 39
Slide 35: Income statement – reconciliation of underlying and reported income
Income statement – reconciliation of underlying 35 and reported income A$‘000 Notes FY24 FY25 Notes Reported loss after income tax (25,129) (24,509) Restructuring and other costs 1 2,040 6,652 Restructuring costs relate to work to reallocate and 1 focus resources on key capabilities to drive long-te
Slide 36: Cash flow – reconciliation of underlying and reported free cash flow
Cash flow – reconciliation of underlying and 36 reported free cash flow Notes A$‘000 Notes FY24 FY25 Restructuring costs relate to work to reallocate and 1 focus resources on key capabilities to drive long-term Reported Operating Cash Flows 14,456 23,657 value and sustained profitable growth. Key init
Slide 37: Glossary
37 Glossary Annual Recurring Revenue (ARR) Monthly ARPU ARR is the prior month’s recurring subscription revenue multiplied by 12 and the prior quarter’s Average revenue per user (or property) measures the average revenue from each transaction revenue from subscriber customers multiplied by four (ass
Slide 38: Investor relations
38 Investor relations Media enquiries Paul Wong Zoë Lee investor.relations@siteminder.com media@siteminder.com
Slide 39: siteminder.com/investor-relations
39 siteminder.com/investor-relations