Slide 1: Xiaomi Corporation Q2 2025 Results Announcement
Xiaomi Corporation Q2 2025 Results Announcement
Slide 2: Disclaimer
Disclaimer By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its sub
Slide 3: Q2 2025 Overall Financial Highlights
Q2 2025 Overall Financial Highlights Group Revenue Gross Profit Margin Adjusted Net Profit1 RMB 116.0 billion (+30.5% YoY) 22.5% (+1.8ppt YoY) RMB 10.8 billion (+75.4% YoY) Smartphone x AIoT2 Smart EV, AI and Other New Initiatives Revenue Revenue RMB 94.7 billion (+14.8% YoY) RMB 21.3 billion (+233.
Slide 4: Elevation of Brand Recognition Globally
Elevation of Brand Recognition Globally Listed as Fortune Global 500 Company Listed Among 2025 Kantar BrandZ for the 7th Consecutive Year Chinese Global Brand Builders #297 #2 Climbed 100 Positions 4
Slide 5: Q2 2025 Business Highlights
Q2 2025 Business Highlights Smartphone IoT Smart Electric Vehicle Global Smartphone Ranked Top 3 with Smart Large Home Appliances Revenue Delivered 81,302 Vehicles in Q2 2025 14.7% Market Share1 Increased 66.2% YoY and Reached a with 197.7% YoY Growth Record High Mainland China Smartphone Market Sha
Slide 6: Sustained User Growth in "Human x Car x Home Ecosystem"
Sustained User Growth in “Human x Car x Home Ecosystem” Broad User Base Leading Consumer AIoT Platform Global MAU1 731.2 Number of Connected Devices2 989.1 12.4 943.7 Millions Millions 904.6 16.5 861.4 822.2 675.8 16.6 9.9 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 20
Slide 7: R&D Expenses Reached RMB7.8 billion in Q2 2025
R&D Expenses Reached RMB7.8 billion in Q2 2025 with 41.2% YoY Growth R&D Expenses New Technology Products RMB Billions Xiaomi Pad 7S Pro Xiaomi YU7 Series Equipped with Self-Developed V6s Plus Xiaomi HyperEngine Xiaomi XRING O1 Processor Four-in-One Domain Control Module ~30.0 Xiaomi HyperVision 24.
Slide 8: AI-Enabled Features Enhanced New Product Capabilities
AI-Enabled Features Enhanced New Product Capabilities AI Empowered YU7 Smart Cabin Xiaomi AI Glasses Achieve Precise and Secured Wake Word XiaoAi, take a picture for me Recognition and Voice Command Execution On-Device Multimodal Model Deliver XiaoAi, what kind of flower is this Robust Q&A Experienc
Slide 9: New Retail Network Continued to Expand
New Retail Network Continued to Expand Number of Xiaomi Stores in Mainland China 1,700+ Xiaomi Stores Net Added in Mainland China1 17,000+ ~15,000 ~150 Over 500 Xiaomi Stores2 ~10,000 10,000+ ~10,000 3,200+ ~200 Overseas New Retail Stores2 2020 2021 2022 2023 2024 Q2 2025 1 Refer to quarter-over-qua
Slide 10: Smartphones
Smartphones
Slide 11: Global Smartphone Shipments Ranked Top 3 for 20 Consecutive Quarters
Global Smartphone Shipments Ranked Top 3 for 20 Consecutive Quarters and Achieved YoY Growth for 8 Consecutive Quarters Q2 2025 Shipments YoY Shipments Vendor Q2 2025 Market Share (Million Units) Change 14.7% 50.0 14.6% 13.8% 14.1% Samsung 57.5 19.9% 7.4% 48.0 13.0% 46.0 Apple 44.0 42.3 42.8 42.7 42
Slide 12: Leadership Across All Major Markets Globally
Leadership Across All Major Markets Globally Q2 2025 Smartphone Shipments Ranking and Market Share YoY Market Share Change +3.4% +0.0% No.2 No.3 23.4% +1.0% Europe No.4 14.7% No.2 15.3% Global 18.7% Mainland China Middle East +1.0% No.1 +1.6% No.2 18.9% 19.6% No.3 Southeast Latin America 14.4% No.4
Slide 13: Smartphone Shipment Growth in Major Regions Significantly Outpaced the Market
Smartphone Shipment Growth in Major Regions Significantly Outpaced the Market No.3 No.2 No.1 No.2 Africa Europe Southeast Asia Latin America Smartphone Shipments Smartphone Shipments Smartphone Shipments Smartphone Shipments YoY Change YoY Change YoY Change YoY Change 32.1% 10.9% 7.9% 7.8% 7.5% 2.3%
Slide 14: Mainland China Smartphone Units Sold Ranked No.1 in Q2 2025
Mainland China Smartphone Units Sold Ranked No.1 in Q2 2025 Market Share No.2 No.2 No.2 No.2 No.1 Ranking 20.0 18.0 17.1% 17.1% 16.8% 16.0 15.9% 16.0% 15.0% 14.0 12.6 12.0 11.6 11.5 10.6 10.8 10.0 8.0 10.0% 6.0 4.0 2.0 - 5.0% Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Mainland China Smartphone Units So
Slide 15: Rising Premium Smartphone Market Share in Mainland China
Rising Premium Smartphone Market Share in Mainland China Premium Smartphone as % of Premium Smartphone Market Share Total Smartphone Units Sold in Mainland China in Mainland China 5.5ppt 4.5ppt 6.5ppt 27.6% 23.3% 24.7% 22.1% 20.3% 20.1% 17.0% 17.7% 15.4% 8.9% 2021 2022 2023 2024 Q2 Q2 RMB4,000-5,000
Slide 16: IoT and Lifestyle Products
IoT and Lifestyle Products
Slide 17: Smart Large Home Appliances: Revenue Grew 66.2% YoY
Smart Large Home Appliances: Revenue Grew 66.2% YoY and Reached a Record High Air Conditioners Refrigerators Washing Machines Air conditioner shipments exceeded Refrigerator shipments exceeded Washing machine shipments 5.4 million units in Q2 2025, a record 790k units in Q2 2025, exceeded 600k units
Slide 18: Tablets: Fastest Growing Among the Top Global Players
Tablets: Fastest Growing Among the Top 5 Global Players Global Mainland China Ranking Ranking Vendor Q2 2025 Global Shipments Q2 2025 YoY Shipments (Million Units) Market Share Change No.5 No.3 Apple 14.1 36.1% 2.4% Samsung 6.7 17.1% -1.8% Huawei 3.2 8.3% 29.2% Lenovo 3.1 7.9% 24.7% Xiaomi 3.1 7.8%
Slide 19: Wearables: Leading Position Globally
Wearables: Leading Position Globally Debuted First-Generation Xiaomi AI Glasses Wearable Bands TWS Xiaomi AI Glasses Next-Gen Personal Smart Device Ranked No.1 Globally Ranked No.2 Globally 40g Classic Design Open-Ear Headphones Ranked No.2 in Mainland China Ranked No.1 in Mainland China 10-Language
Slide 20: Smart EV, AI and Other New Initiatives
Smart EV, AI and Other New Initiatives
Slide 21: Record High Quarterly Delivery
Record High Quarterly Delivery Xiaomi EV Quarterly Delivery 81,302 75,869 69,697 39,790 27,307 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Cumulative Deliveries over 300,000 Vehicles1 Delivered over 30,000 Vehicles in July 2025 1 As of July 10, 2025 21
Slide 22: Xiaomi YU7: High-Performance Luxury SUV
Xiaomi YU7: High-Performance Luxury SUV Initial Sales Achieved Unprecedented Success RMB 253,500 All Equipped with LiDAR All Offering Long-Range Capabilities Locked-in Orders1 Reached RMB 279,900 All Equipped with 800V Silicon 240,000 Units in 18 Hours RMB 329,900 Carbide Platform 1 As of June 27, 2
Slide 23: Performance of YU7 Received Industry Recognition
Performance of YU7 Received Industry Recognition Longest Range Electric SUV to Achieve 756km Highest Range Retention Rate Electric SUV to Achieve 93.9% Autohome Top Ranking in Multi-SUV NVH1 Evaluation Real-world Test Top Ranking in Multi-SUV Braking Test Top Ranking in Multi-SUV Moose Test Top Rank
Slide 24: Xiaomi SU7 Ultra Prototype: Broke the Lap Record Again
Xiaomi SU7 Ultra Prototype: Broke the Lap Record Again and Ranked Third Fastest in the Nü rburgring Nordschleife ’’ 6 22 091 ’ Ranked Third Fastest in the Nürburgring Lap Time Leaderboard October 2024 Xiaomi SU7 Ultra Prototype 6’46’’874 April 2025 Xiaomi SU7 Ultra Prototype 6’22’’091 Note: As of Ju
Slide 25: Continued to Expand EV Sales Network
Continued to Expand EV Sales Network EV Sales Centers and City Coverage 92 Cities 335 Stores 65 Cities 58 Cities 235 Stores 200 Stores 38 Cities 127 Stores 30 Cities 29 Cities 87 Stores 59 Stores Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Note: Sales centers of Xiaomi EV includes Xiaomi EV deli
Slide 26: Xiaomi End-to-End Assisted Driving
Assisted Driving Capabilities Upgrade to 10 Million Clips Xiaomi End-to-End Assisted Driving 10 Million Clips Version YU7 Series Equipped Upon Launch SU7 Series1 Rollout Begin in Late July 1 Including Xiaomi SU7 Pro, Xiaomi SU7 Max and Xiaomi SU7 Ultra 26
Slide 27: Financial Highlights
Financial Highlights
Slide 28: Total Revenue Achieved over 30% YoY Growth for Consecutive Quarters
Total Revenue Achieved over 30% YoY Growth for 5 Consecutive Quarters Revenue RMB Billions 116.0 109.0 111.3 21.3 16.7 18.6 92.5 88.9 6.4 9.7 92.3 92.7 94.7 82.5 82.8 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Smartphone x AIoT1 Smart EV, AI and other new initiatives Group YoY% +32.0% +30.5% +48.8% +47
Slide 29: Q2 2025 Revenue by Segment
Q2 2025 Revenue by Segment Smartphones Revenue IoT and Lifestyle Products Revenue RMB Billions RMB Billions Smartphone shipments reached IoT and lifestyle products revenue 46.5 45.5 42.4 million units, up 0.6% YoY reached RMB38.7 billion, a record 38.7 high, up 44.7% YoY Smartphones ASP reached RMB1
Slide 30: Maintained Gross Profit Margin at Healthy Levels
Maintained Gross Profit Margin at Healthy Levels Group Smartphone x AIoT1 Smart EV, AI and Other New Initiatives % % % 22.5% 26.4% 20.7% 21.1% 21.6% 15.4% Q2 2024 Q2 2025 Q2 2024 Q2 2025 Q2 2024 Q2 2025 Smartphones IoT and Lifestyle Products Internet Services % % % 22.5% 78.3% 12.1% 75.4% 11.5% 19.7
Slide 31: Core Businesses Operating Expenses Ratio Maintained at Healthy Levels
Core Businesses Operating Expenses Ratio Maintained at Healthy Levels Group Operating Expenses1 RMB Billions YoY 30.0 3 -1.1ppt -0.4ppt -0.7ppt -1.4ppt +0.2ppt 18.0% 16.0% 25.0 13.2% 14.0% 12.4% 11.7% 11.4% 11.9% 20.0 12.0% 10.0% 15.0 4.4 5.9 8.0% 4.8 2.9 3.3 10.0 6.0% 4.0% 12.2 10.6 11.3 5.0 9.6 10
Slide 32: Operating Loss from Smart EV, AI and Other New Initiatives Continued to Narrow
Operating Loss from Smart EV, AI and Other New Initiatives Continued to Narrow Loss from Operations1 RMB Billions - -0.3 -0.5 -0.5 -1.0 -1.7 -1.0 -2.0 -1.5 -2.0 -2.5 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Loss from operations related to smart EV, AI and other new initiatives segment1 2 1 Loss from
Slide 33: Adjusted Net Profit Reached a Record High
Adjusted Net Profit Reached a Record High Adjusted Net Profit1 RMB Billions YoY% +20.1% +4.4% +69.4% +64.5% +75.4% 18.0 9.6% 16.0 9.3% 14.0 7.6% 12.0 6.9% 6.8% 10.7 10.8 10.0 8.3 8.0 6.2 6.3 6.0 4.0 2.0 - Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Adjusted Net Profit1 Adjusted Net Profit Margin 1 Defin
Slide 34: ESG
ESG
Slide 35: Embed ESG Practice into Our Business Operations
Embed ESG Practice into Our Business Operations Low-Carbon Initiatives ESG Award Used ~7.2 million kWh of Green Electricity in Recognized on China NEV-APEAL and H1 2025 with a YoY Increase of over 270% NEV-IQS Ranking Lists1 in the Large BEV Segment Xiaomi EV Factory Generated 6.9 million kWh of Pho
Slide 36: Giving Back to Our Society
Giving Back to Our Society Poverty and Disaster Relief Donated RMB5 million in Cash and RMB350,000 in Emergency Supplies for North China Flood Relief1 Donated 500 million Myanmar Kyat (MMK) to the Myanmar Red Cross Society for Earthquake Relief Efforts2 Technology Innovation Xiaomi Innovation Joint
Slide 37: IR@xiaomi.com
IR@xiaomi.com https://ir.mi.com/