Xiaomi Corporation Class B · HKEX:1810
Xiaomi Corporation Class B — Q1 2025 Earnings Presentation
35 slides from Xiaomi Corporation Class B's earnings presentation, May 27, 2025
Slide 1: Xiaomi Corporation Q1 2025 Results Announcement
Xiaomi Corporation Q1 2025 Results Announcement
Slide 2: Disclaimer
Disclaimer By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its sub
Slide 3: Q1 2025 Overall Financial Highlights
Q1 2025 Overall Financial Highlights Group Revenue Gross Profit Margin Adjusted Net Profit1 RMB 111.3 billion (+47.4% YoY) 22.8% (+0.5ppt YoY) RMB 10.7 billion (+64.5% YoY) Smartphone x AIoT2 Smart EV, AI and Other New Initiatives3 Revenue Revenue RMB 92.7 billion (+22.8% YoY) RMB 18.6 billion (+11.
Slide 4: Q1 2025 Business Highlights
Q1 2025 Business Highlights Smartphone IoT Global Smartphone Shipments Ranked Top 3 for 19 Consecutive Smart Large Home Appliances Revenue Increased 113.8% YoY Quarters with Market Share Increased 0.3ppt YoY to 14.1%1 Mainland China Smartphone Shipments Ranked No.1 with Global Tablet Shipments Ranke
Slide 5: R&D Expenses Expected to Reach RMB102 Billion from 2021 to 2025
R&D Expenses Expected to Reach RMB102 Billion from 2021 to 2025 and Exceed RMB200 Billion in the Next 5 Years R&D Expenses RMB Billions Open-Sourced the Entire Series of MiMo-7B Model Our First Reasoning-Focused Large Language Model ~30.0 Based on Public Evaluation Sets for Mathematical Reasoning an
Slide 6: Unveiled Premium Flagship Processor: XRING O1
Unveiled Premium Flagship Processor: XRING O1 Achieved Top-Tiered Performance 3nm Second-Generation 19 Billion Number of Transistors Process Technology 10-Core with Quad-Cluster 16-Core Architecture Immortalis-G925 CPU GPU Total Investment in XRING Over As of April 2025 6
Slide 7: New Products for 15th Anniversary: Equipped with XRING Processor
New Products for 15th Anniversary: Equipped with XRING Processor Retail Price: Start at RMB 5,499 Retail Price: Start at RMB 5,699 Retail Price: RMB 1,299 Xiaomi XRING O1 Ultra-Wideband Xiaomi XRING O1 XRING T1 Independent eSIM 3nm Flagship Connectivity 3nm Flagship 14-inch OLED Display 4G Smartwatc
Slide 8: Xiaomi YU7: The High-Performance Luxury SUV
Xiaomi YU7: The High-Performance Luxury SUV 0-100 km/h Max Top Speed Acceleration Horsepower 3.23s 690ps 253km/h Max Torque V6s Plus All Equipped Xiaomi HyperEngine with LiDAR 866N·m Long-Range Capability across the Entire Xiaomi YU7 Lineup with Standard Model Offering a Range of 835km (CLTC) Note:
Slide 9: Xiaomi HyperVision
Xiaomi HyperVision Panoramic Curved Intelligent Adaption to Customizable Combination Projection Diversified User Scenarios of Information Modules 1.1-meter Ultra-Wide Display Display Blind Spot Camera Feeds Near the Enable Customizable Combination and Virtual Rearview Mirror Zones Layout of Five Inf
Slide 10: Upgraded Automotive Platform Architecture
Upgraded Automotive Platform Architecture Armor-Cage Steel-Aluminum Passed 50+ Passive Electrical/Electronic Hybrid Body Structure Safety Development Tests Architecture 2,200MPa Xiaomi Ultra-High Strength Steel Covered All Crash Standards under Four-in-One Domain Control Module C-NCAP and C-IASI Pro
Slide 11: Advance the Development of New Retail Strategy Globally
Advance the Development of New Retail Strategy Globally Offline Smartphone Market Share in Mainland China1 3.2ppt 12.1% 10.3% 8.4% 9.0% 6.7% 2022 2023 2024 Q1 Q1 2024 2025 New Offline Stores Number of Offline Stores2 Added QoQ2 ~16,000 1,000+ 1 By units sold in mainland China, according to third-par
Slide 12: Smartphones
Smartphones
Slide 13: Global Smartphone Shipments Ranked Top 3 for 19 Consecutive Quarters
Global Smartphone Shipments Ranked Top 3 for 19 Consecutive Quarters and Achieved YoY Growth for 7 Consecutive Quarters Q1 2025 Shipments YoY Shipments Vendor Q1 2025 Market Share (Million Units) Change 50.0 14.6% 13.8% 13.8% 14.1% Samsung 60.5 20.4% 0.9% 48.0 13.0% 46.0 Apple 44.0 42.3 42.8 42.7 55
Slide 14: Mainland China Smartphone Shipments Returned to Top 1 after Ten Years
Mainland China Smartphone Shipments Returned to Top 1 after Ten Years with Market Share Increased for 5 Consecutive Quarters Q1 2025 Shipments Q1 2025 Market YoY Shipments Vendor (Million Units) Share Change 16.0 18.8% 20.0% Xiaomi Xiaomi 13.3 18.8% 40.0% 40.0% 15.0 14.7% 15.8% 14.0 14.2% 13.3 14.0%
Slide 15: Leadership Across All Major Markets Globally
Leadership Across All Major Markets Globally Q1 2025 Smartphone Shipments Ranking and Market Share YoY Market Share Change +0.1% +0.3% No.3 No.3 20.2% +4.7% Europe No.1 14.1% No.2 18.8% Global 15.7% Mainland China Middle East +2.2% No.2 +1.0% No.2 17.5% 17.5% No.3 Southeast Latin America 13.2% No.4
Slide 16: Continued to Advance Smartphone Premiumization Strategy
Continued to Advance Smartphone Premiumization Strategy Premium Smartphone as % of RMB4,000 and Above Total Smartphone Units Sold in Mainland China1 Smartphone Market Share in Mainland China1 6.7% 9.6% 3.3ppt 25.0% 23.3% 20.3% 21.7% 17.0% 17.7% Q1 2024 Q1 2025 RMB4,000-5,000 Smartphone Market Share
Slide 17: IoT and Lifestyle Products
IoT and Lifestyle Products
Slide 18: Global Leading Consumer AIoT Platform
Global Leading Consumer AIoT Platform Number of Connected Devices1 Users with 5 or More Devices Millions Connected to Xiaomi’s AIoT Platform1 Millions 943.7 904.6 19.3 861.4 18.3 822.2 16.1 17.1 786.1 15.2 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Mi Home App MA
Slide 19: Smart Large Home Appliances: 113.8% Revenue Growth YoY
Smart Large Home Appliances: 113.8% Revenue Growth YoY Air Washing Refrigerators Conditioners Machines Air conditioner shipments exceeded Refrigerator shipments exceeded Washing machine shipments 1.1 million units in Q1 2025, 880k units in Q1 2025, a record high, exceeded 740k units in Q1 2025, up 6
Slide 20: Tablets: Global Shipments Ranked Top 3 for the First Time
Tablets: Global Shipments Ranked Top 3 for the First Time Q1 2025 Q1 2025 YoY Shipments Vendor Global Shipments Market Share Change Ranked No.3 Globally (Million Units) Apple 13.7 37.2% 14.0% Ranked No.3 in Mainland China Samsung 6.6 17.9% -5.2% Xiaomi 3.1 8.3% 56.1% Lenovo 2.5 6.9% 18.8% Huawei 2.5
Slide 21: Wearables: Wearable Bands Shipments Ranked No.1 Globally
Wearables: Wearable Bands Shipments Ranked No.1 Globally Wearable Bands TWS Global Mainland China Global Mainland China Ranking Ranking Ranking Ranking No.1 No.2 No.2 No.1 Source: Canalys (now part of Omdia), by shipments in Q1 2025. Wearable bands include basic bands, basic watches, and smartwatche
Slide 22: Smart EV, AI and Other New Initiatives
Smart EV, AI and Other New Initiatives
Slide 23: Quarterly Delivery of Xiaomi SU7 Series Steadily Ramping Up
Quarterly Delivery of Xiaomi SU7 Series Steadily Ramping Up Xiaomi SU7 Quarterly Delivery 75,869 69,697 39,790 27,307 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Xiaomi SU7 Series Cumulative Deliveries over 258,000 Vehicles1 1 Based on internal source, as of May 21 23:59:59, 2025 23
Slide 24: Xiaomi SU7 Earned Top Safety Ratings from Major Authoritative Institutes
Xiaomi SU7 Earned Top Safety Ratings from Major Authoritative Institutes China New Car Assessment China Insurance Automotive Program (C-NCAP1) Safety Index (C-IASI2) G+ G+ G+ A IVISTA China Intelligent China Automotive Technology & Vehicle Index3 Research Center (CATARC) 2024 Top 10 Car Body in Chin
Slide 25: Steadily Expand EV Sales Network
Steadily Expand EV Sales Network EV Sales Centers and City Coverage 74 Cities 269 Stores 65 Cities 235 Stores 58 Cities 200 Stores 38 Cities 127 Stores 30 Cities 29 Cities 87 Stores 59 Stores Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Apr 2025 Note: Sales centers of Xiaomi EV includes Xiaomi EV Deliver
Slide 26: ESG
ESG
Slide 27: ESG Report Published for the 7th Consecutive Year
ESG Report Published for the 7th Consecutive Year 2024 ESG Report ESG Award Suppliers in the Smartphone Business Achieve an Annual Average Carbon Reduction1 of No Less Than 5% Recognized on the 2024 Green and a Renewable Electricity Usage Rate of No Less than 25% by 2030 Manufacturing List Suppliers
Slide 28: Financial Highlights
Financial Highlights
Slide 29: Revenue Exceeded RMB 100 Billion for 2 Consecutive Quarters
Revenue Exceeded RMB 100 Billion for 2 Consecutive Quarters Revenue RMB Billions 109.0 111.3 16.7 18.6 92.5 88.9 6.4 9.7 92.3 92.7 82.5 82.8 75.5 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Smartphone x AIoT1 Smart EV, AI and other new initiatives2 YoY% +27.0% +32.0% +30.5% +48.8% +47.4% YoY% (Exclude E
Slide 30: Q1 2025 Revenue by Segment
Q1 2025 Revenue by Segment Smartphones Revenue IoT and Lifestyle Products Revenue RMB Billions RMB Billions Smartphones revenue reached IoT and lifestyle products revenue RMB50.6 billion, up 8.9% YoY reached RMB32.3 billion, a record 32.3 high, up 58.7% YoY 51.3 50.6 Smartphone shipments reached 41.
Slide 31: Gross Profit Margin Reached Record High
Gross Profit Margin Reached Record High Overall Smartphone x AIoT1 Smart EV, AI and Other New Initiatives2 % % % 22.8% 23.2% 22.3% 22.8% 20.6% 22.3% 20.4% 20.6% Q1 2024 Q4 2024 Q1 2025 Q1 2024 Q4 2024 Q1 2025 Q1 2024 Q4 2024 Q1 2025 Smartphones IoT and Lifestyle Products Internet Services % % % 25.2
Slide 32: Core Business Operating Expenses Ratio Continued to Decline
Core Business Operating Expenses Ratio Continued to Decline Operating Expenses1 RMB Billions YoY 30.0 4 -0.7ppt -1.1ppt -0.4ppt -0.7ppt -1.4ppt 18.0% 16.0% 25.0 12.8% 13.2% 14.0% 12.4% 11.7% 11.4% 20.0 12.0% 10.0% 15.0 4.4 8.0% 4.8 2.9 3.3 10.0 2.5 6.0% 4.0% 12.2 10.6 5.0 9.6 9.6 10.3 2.0% - 0.0% Q1
Slide 33: Continue to Reduce Operating Loss from New Businesses
Continue to Reduce Operating Loss from New Businesses Loss from Operations1 RMB Billions 30.0 25.0 20.0 15.0 2.5 10.0 2.0 1.7 5.0 1.0 0.5 - Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Income/(loss) from operations related to new businesses2 3 Note: New businesses refer to smart EV, AI and other new init
Slide 34: Group Adjusted Net Profit Reached a Record High
Group Adjusted Net Profit Reached a Record High Adjusted Net Profit1 RMB 16.0 Billions 12.0% 14.0 9.6% 10.0% 12.0 8.6% 7.6% 8.0% 10.0 6.9% 6.8% 8.0 6.0% 6.0 10.7 4.0% 4.0 8.3 6.5 6.2 6.3 2.0% 2.0 - 0.0% Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 YoY% +100.8% +20.1% +4.4% +69.4% +64.5% 1 Defined as prof
Slide 35: IR@xiaomi.com https://ir.mi.com/
IR@xiaomi.com https://ir.mi.com/