Slide 1: Xiaomi Corporation Q3 2025 Results Announcement
Xiaomi Corporation Q3 2025 Results Announcement
Slide 2: Disclaimer
Disclaimer By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its sub
Slide 3: Q3 2025 Overall Financial Highlights
Q3 2025 Overall Financial Highlights Group Revenue Gross Profit Margin Adjusted Net Profit1 RMB 113.1 billion (+22.3% YoY) 22.9% (+2.5ppt YoY) RMB 11.3 billion (+80.9% YoY) Smartphone x AIoT2 Smart EV, AI and Other New Initiatives Revenue Revenue RMB 84.1 billion (+1.6% YoY) RMB 29.0 billion (+199.2
Slide 4: Q3 2025 Business Highlights
Q3 2025 Business Highlights Smartphone x AIoT1 Smart EV, AI and Other New Initiatives Global Smartphone Shipments Ranked Top 3 for 21 Consecutive Delivered 108,796 Smart Electric Vehicles Quarters with 13.6% Market Share2 +173.4% YoY Chinese Mainland Smartphone Market Share Increased 0.1ppt 402 EV S
Slide 5: Sustained User Growth Globally
Sustained User Growth Globally Broad User Base Leading Consumer AIoT Platform Global MAU1 Number of Connected Devices2 741.7 Millions Millions 1,035.5 10.5 989.1 12.4 904.6 943.7 16.5 861.4 685.8 16.6 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Chinese Mainland MA
Slide 6: R&D Expenses Reached RMB9.1 Billion in Q3 2025
R&D Expenses Reached RMB9.1 Billion in Q3 2025 R&D Expenses Increase Investment in AI RMB Billions ~30.0 Xiaomi MiMo Model Full-Stack Model Portfolio 24.1 23.5 Spanning Audio, Language and Multimodal 19.1 Audio Model Language Model Multimodal Model 16.0 Xiaomi MiMo-Audio Xiaomi MiMo-7B Xiaomi MiMo-V
Slide 7: Xiaomi HyperOS 3: Continuously Refining User Experience
Xiaomi HyperOS 3: Continuously Refining User Experience New Xiaomi HyperIsland Xiaomi Design Hyper XiaoAi Cross-Device Connectivity Ecosystem Integration Reinforced Privacy & Security 7
Slide 8: Expand New Retail Network Globally
Expand New Retail Network Globally Number of Xiaomi Stores Number of Over 500 Xiaomi Number of New Retail in Chinese Mainland Stores in Chinese Mainland Stores Overseas 18,000+ ~210 ~300 17,000+ ~150 ~200 Q2 2025 Q3 2025 Q2 2025 Q3 2025 Q2 2025 Q3 2025 8
Slide 9: Strong Results During Double 11 Shopping Festival
Strong Results During Double 11 Shopping Festival Omnichannel Cumulative Paid GMV Over No.1 in Cumulative Sales Volume among Domestic Smartphone Brands on RMB29.0 Billion1 Tmall/JD.com/Pinduoduo/Douyin/Kuaishou2 1 Including Mi Stores, Mi Homes, Xiaomi Youpin, authorized e-commerce platforms and reta
Slide 10: Smartphones
Smartphones
Slide 11: Global Smartphone Shipments Ranked Top 3
Global Smartphone Shipments Ranked Top 3 for 21 Consecutive Quarters and Achieved YoY Growth for 9 Consecutive Quarters Q3 2025 Shipments YoY Shipments Vendor Q3 2025 Market Share (Million Units) Change 14.7% 50.0 13.8% 14.1% Samsung 13.6% 60.6 18.9% 5.5% 48.0 13.0% 46.0 43.4 44.0 42.8 42.7 42.4 App
Slide 12: Chinese Mainland Smartphone Units Sold Ranked Top 2
Chinese Mainland Smartphone Units Sold Ranked Top 2 for 6 Consecutive Quarters and Market Share Up 1.4ppt in the First 9 Months Market Share Ranking No.2 No.2 No.2 No.2 No.1 No.2 20.0 18.0 17.1% 17.1% 16.8% 16.7% 16.0% 16.0 15.9% 15.0% 14.0 12.6 12.0 11.6 11.5 10.6 10.8 10.8 10.0 8.0 10.0% 6.0 4.0 2
Slide 13: Leadership Across All Major Markets Globally
Leadership Across All Major Markets Globally Q3 2025 Smartphone Shipments Ranking and Market Share YoY Market Share Change +0.5% -0.3% No.3 No.3 20.9% +0.5% No.4 +0.1% Europe 13.6% No.2 14.9% Global 16.9% Chinese Mainland Middle East +1.5% No.3 +1.2% +0.9% -3.2% No.2 16.7% 17.9% No.3 Southeast Latin
Slide 14: Smartphone Shipment Growth Outpaced Overall Market in Emerging Markets
Smartphone Shipment Growth Outpaced Overall Market in Emerging Markets No.3 No.2 No.2 No.3 Africa Middle East Latin America Southeast Asia Smartphone Shipments Smartphone Shipments Smartphone Shipments Smartphone Shipments YoY Change YoY Change YoY Change YoY Change 33.5% 24.1% 22.4% 18.6% 9.4% 6.7%
Slide 15: Strengthened Chinese Mainland Premium Smartphone Market Share
Strengthened Chinese Mainland Premium Smartphone Market Share Premium Smartphone as % of RMB4,000 – 6,000 Total Smartphone Units Sold in Chinese Mainland Smartphone Market Share in Chinese Mainland +4.1ppt 13.3% 18.9% 23.3% 24.1% 20.3% 20.1% 17.7% +5.6ppt Q3 2024 Q3 2025 2022 2023 2024 Q3 Q3 2024 20
Slide 16: Xiaomi 17 Series: Groundbreaking Dual-Screen Design
Xiaomi 17 Series: Groundbreaking Dual-Screen Design Innovative Dynamic Back Display The Xiaomi 17 Series Sales Volume Up ~30% AI Wallpapers Compared to the Previous Generation with Pro Series Real-Time Notifications Accounted for 80%+ of the Total Sales Volume1 Preview and Selfie Functions Sticky No
Slide 17: IoT and Lifestyle Products
IoT and Lifestyle Products
Slide 18: Advancing Smart Manufacturing Applications in Home Appliances
Advancing Smart Manufacturing Applications in Home Appliances Xiaomi Smart Home New Products Launch Appliances Factory Launched in Chinese Mainland in September 2025 Total Investment Over RMB2.5 Billion Mijia Tri-Zone Washing Machine Pro Peak Annual Production Capacity of 7 Million Units 3-Zone Inde
Slide 19: Tablets: Maintained Top 5 Ranking Globally
Tablets: Maintained Top 5 Ranking Globally Ranked Top 3 in Chinese Mainland Vendor Q3 2025 Global Shipments Q3 2025 YoY Shipments (Million Units) Market Share Change Ranked Top 5 Globally Apple 16.0 38.3% 12.4% Samsung 6.9 16.6% 0.1% Lenovo 3.7 8.8% 23.0% Huawei 3.2 7.7% 11.5% Xiaomi 2.6 6.3% 2.3% O
Slide 20: Wearables: Leading Position Globally
Wearables: Leading Position Globally Wearable Bands TWS Global Chinese Mainland Global Chinese Mainland Ranking Ranking Ranking Ranking No.1 No.2 No.2 No.1 Source: Omdia, by shipments in Q3 2025. Wearable bands include basic bands, basic watches, and smartwatches 20
Slide 21: Smart EV, AI and Other New Initiatives
Smart EV, AI and Other New Initiatives
Slide 22: Continued to Ramp Up Delivery Capabilities
Continued to Ramp Up Delivery Capabilities Xiaomi EV Quarterly Delivery 108,796 81,302 75,869 69,697 39,790 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Delivered Over 40,000 Vehicles in October 2025 22
Slide 23: Xiaomi YU7 Achieved Best-Selling SUV in Chinese Mainland
Xiaomi YU7 Achieved Best-Selling SUV in Chinese Mainland in October Ranking Model Delivery Units in October 1 Xiaomi YU7 33,662 2 Geely Boyue L 32,942 3 BYD Sealion 06 26,011 4 Toyota RAV4 23,213 5 Geely Xingyue L 21,704 6 Fangchengbao Tai7 20,024 7 BYD YUAN UP 19,813 8 Tesla Model Y 19,488 9 Volksw
Slide 24: Xiaomi Customization Service
Xiaomi Customization Service: High-Quality and Personalized Experience Customized Paint Finishes Customized Wheels & Calipers Customized Emblems & Customized Interior & Classic Bolt Livery Carbon Fiber Roof 24
Slide 25: Steadily Expand EV Sales Network
Steadily Expand EV Sales Network EV Sales Centers and City Coverage 119 Cities 402 Stores 92 Cities 335 Stores 65 Cities 58 Cities 235 Stores 200 Stores 38 Cities 127 Stores Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Note: Sales centers of Xiaomi EV includes Xiaomi EV delivery centers, Xiaomi EV sales
Slide 26: Financial Highlights
Financial Highlights
Slide 27: Total Revenue Exceeded RMB100 Billion for Consecutive Quarters
Total Revenue Exceeded RMB100 Billion for 4 Consecutive Quarters Revenue RMB Billions 340.4 68.9 256.9 116.0 16.1 111.3 113.1 109.0 18.6 21.3 92.5 16.7 29.0 9.7 240.8 271.5 92.3 92.7 94.7 82.8 84.1 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 9M 2024 9M 2025 Smartphone x AIoT1 Smart EV, AI and other new
Slide 28: Q3 2025 Revenue by Segment
Q3 2025 Revenue by Segment Smartphones Revenue IoT and Lifestyle Products Revenue RMB Billions RMB Billions Smartphone shipments reached IoT and lifestyle products revenue 47.5 46.0 43.3 million units, up 0.5% YoY 27.6 reached RMB27.6 billion, up 5.6% YoY 26.1 Smartphones ASP reached Overseas IoT an
Slide 29: Group Gross Profit Margin Reached a Record High
Group Gross Profit Margin Reached a Record High Group Smartphone x AIoT1 Smart EV, AI and Other New Initiatives % % % 22.9% 22.1% 25.5% 20.4% 20.8% 17.1% Q3 2024 Q3 2025 Q3 2024 Q3 2025 Q3 2024 Q3 2025 Smartphones IoT and Lifestyle Products Internet Services % % % 11.7% 23.9% 77.5% 76.9% 11.1% 20.8%
Slide 30: First Quarterly Ever Operating Profit from Smart EV, AI and Other New Initiatives
First Quarterly Ever Operating Profit from Smart EV, AI and Other New Initiatives Income/(Loss) from Operations Related to Smart EV, AI and Other New Initiatives Segment1 2 RMB Billions 1.0 0.5 0.7 - -0.3 -0.5 -0.5 -1.0 -1.7 -1.0 -1.5 -2.0 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 1 Income/(loss) from
Slide 31: Adjusted Net Profit Reached a Record High
Adjusted Net Profit Reached a Record High Adjusted Net Profit1 RMB Billions YoY% +4.4% +69.4% +64.5% +75.4% +80.9% +31.7% +73.5% 40.0 35.0 32.8 9.6% 10.0% 30.0 9.3% 18.0 25.0 16.0 7.6% 14.0 6.8% 20.0 18.9 12.0 10.7 10.8 11.3 15.0 10.0 8.3 8.0 6.3 10.0 6.0 4.0 5.0 2.0 - - Q3 2024 Q4 2024 Q1 2025 Q2 2
Slide 32: Capex Reached RMB13.0 Billion in First Three Quarters of 2025
Capex Reached RMB13.0 Billion in First Three Quarters of 2025 Increased 87% YoY Capex 140 RMB Billions 13.0 120 100 8.1 80 7.0 60 5.4 4.9 60 50 2.7 40 3.5 3.2 3.8 40 30 2.7 3.2 1.4 20 1.9 1.1 20 4.3 4.8 10 2.2 1.6 1.7 1.6 1.3 0 0 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 9M 2024 9M 2025 Smartphone x A
Slide 33: Global Recognitions for ESG Efforts
Global Recognitions for ESG Efforts ESG Ratings ESG Awards MSCI S&P Global Industry-Adjusted Score 6.7 (+2.0) Corporate Sustainability Assessment Named on the 2025 ESG 50 6 AAA List by Forbes China 5 AA 4 A A Rating Score Improved for 3 BBB BBB 2 Consecutive Years 2 BB BB Named on the Forbes’ 1 B B
Slide 34: IR@xiaomi.com
IR@xiaomi.com https://ir.mi.com/