Fodelia Oyj · OMXHEX:FODELIA
Fodelia Oyj — Investor Day (May 2024)
63 slides from Fodelia Oyj's investor day presentation, May 16, 2024
Slide 1: Capital Marketing Day
CAPITAL MARKETING DAY May 16, 2024
Slide 2: Agenda
Agenda 9.30 OPENING, CEO Mikko Tahkola 9.35-9.50 UPDATED STRATEGY & FINANCIAL GOALS OF FODELIA GROUP, Mikko Tahkola 9.50-10.20 FEELIA OY, CEO Jukka Ojala 10.20-10.50 FODELIA RETAIL OY, CEO Riikka Wulff 10.50-11.10 MARJAVASU OY, Sales Director Ulla Anttila 11.10-11.25 FODBAR OY, CEO Nina Rokkila 11.2
Slide 3: Finnish vitality and growth
CMD May 16, 2024 CMD 16.5.2024 Finnish vitality and growth • Fodelia Oyj is a food industry holding company established in 2019. Its subsidiaries offer various food products and services. • Production facilities are located in Pyhäntä, Kokkola, Salo, Jokioinen, and Kuopio. • Fodelia's shares are lis
Slide 4: Fodelia's businesses
CMD May 16, 2024 Fodelia´s businesses Fodelia Retail Feelia operates in the growing Foodservice Oikia concentrates on retail customers and the market, offering ready-made meals and meal development of e-commerce for consumers. services in its customer. Its production facilities are located in Pyhänt
Slide 5: Our Updated Strategy
CMD May 16, 2024 Our Updated Strategy
Slide 6: From Holding Company to Active Player in the Food Industry
CMD May 16, 2024 From Holding Company to Active Player in the Food Industry Fodelia is transitioning from being a portfolio company to an active player in the food industry. The company seeks growth both organically and by exploring inorganic growth options to support its current operations, with a
Slide 7: Purpose of Our Operations
CMD May 16, 2024 Purpose of Our Operations For us, food is not just food; it is a way to create tasty meaning in everyone’s daily life. • Through the food we produce, we express our strong identity and connection to our roots. • We want to offer everyone the opportunity to enjoy delicious and health
Slide 8: Strategic Pillars
CMD May 16, 2024 Strategic Pillars Ensuring growth and profitability through effective utilization of skills and resources, and collaboration • Committed and skilled staff • Capitalizing on opportunities in the foodservice market • Effective, cost-efficient processes, modern tools, and operational m
Slide 9: Our goal
CMD May 16, 2024 Our goal Our goal is to be the most interesting innovator in the food industry, a facilitator of daily life, and a partner offering tasty and pure food produced locally and responsibly.
Slide 10: Updated
CMD May 16, 2024 Updated 16.5.2024
Slide 11: Financial Targets
CMD May 16, 2024 Financial Targets Long-term Financial Targets The revenue target by the end of the strategic period, i.e., by 2028, is at least EUR 100 million. • The Group’s annual revenue growth is approximately 20% The operating profit margin at the end of the strategic period in 2028 will excee
Slide 12: Development Focus Areas for 2024
CMD May 16, 2024 Development Focus Areas for 2024 Active Growth Pursuit in Feelia’s Sales for the Healthcare Sector Restoring E-commerce Revenue and Early Childhood Education to a Growth Trajector Clients Planning the Expansion of Active Identification of New Marjavasu’s Factory Capacity Business Op
Slide 13: Thank you!
CMD May 16, 2024 THANK YOU!
Slide 14: A 'good tomorrow' is on the plate today
A ‘good tomorrow is on the plate today
Slide 15: Slide 15
Slide 16: Healthy and tasty convenience
Healthy_.and. — tasty convenience
Slide 17: Foodservice market
Foodservice- market Sources: Karikallio 2022, Natural Resources Institute Finland
Slide 18: Foodservice wholesale net sales decline in March 2024
In March 2024, the net sales of the foodservice wholesale business of the Finnish Grocery Trade Association's member companies amounted to EUR 197.9 million, which was 8.3% less than the previous year. It is noteworthy that foodservice wholesale net sales declined by 2.6% year-on-year during the fir
Slide 19: Products
Products * pasta * root vegetables * sauces * porridge ¢ gluten-free, dairy-free * vegetarian food products * structurally modified products * frozen products from Kokkola 70 Feelia products meet the Heart Symbol criteria and 59 products have the Produce of Finland label.
Slide 20: Slide 20
Slide 21: Temperature-free products
Temperature-free products root puree soup ham casserole kebab casserole soup base vegan soup base vegan cabbage casserole minced meat and mashed potato casserole apple porridge blackcurrant graham porridge possibility to also offer heat bags (chemical) in) which the products can be heated, for examp
Slide 22: Responsible, Appreciative
inu@itona Responsible Appreciative
Slide 23: Tomorrow's sustainable plate model is created today
Tomorrow’s sustainable plate model is created today New Nordic nutrition Nutritious and tasty food that has A pioneer in sustainability and the recommendations no shelf-life issues. nutritional discussion of the future. More vegetables and fruit. Food is too good to waste. Food is the decisive facto
Slide 24: What is the sustainable plate model of tomorrow?
What is the sustainable Autoclave process provides shelf lives of up to 6 months Reduces food waste on average by plate model of tomorrow? The Nordic nutritional recommendations were updated. Plant-based Feelia puts all the reforms on your plate proteins Nuts and seeds Potatoes and legumes, Added su
Slide 25: Competitive advantages
Competitive advantages financial investments J ° ore logistics sustainability food waste euros shelf life fewer employees food waste prevention supply chains carbon footprint calculation labour interest in the sector labour availability high retirement rate :
Slide 26: Autoclaving
* autoclaving achieve hel majority of ae ———— ae > , _ preservatives oraddit _ © high heat combined hfe life ‘a ss
Slide 27: Ferp: Feelia's ordering system
Ferp Feelia's ordering system Q1 2024 7 740 orders with a value of approximately EUR 2.2 million 1462 641 ordered meals 42 new units 5 new customers
Slide 28: Ferp: Feelia's ordering system
Ferp Feelia's ordering system Third party products 0 1500 Feelia customer numbers 300 of which are in our ordering system 1200 customer number will be migrated to Ferp in 2024 ES 50 % if 30% of customers ordered third-party products at an average purchase price of €1,000 more than €300,000/month ° a
Slide 29: A high-quality & cost-effective partner
A high-quality & cost-effective partner RUKA\ [ene Attendo GOO aoe . oe OW @* Norlandia i ma ) 6 TUKEN A al PAIVAKODIT eae KODIT 2) ~ * Rinnekodit Medivida HUS sol
Slide 30: Jukka Ojala, Chief Executive Officer
Jukka Ojala Chief Executive Officer 0400 600 104 jukka.ojalaefeeliafi
Slide 31: Fodelia Retail Oy
FODELIA RETAIL OY Capital Markets Day on May 16, 2024 Fodelia Retail Oy
Slide 32: Fodelia Retail Oy
FODELIA RETAIL OY RETAIL products PRIVATE LABEL Heat & Eat Processed Pita breads Snacks Homestyle Meals (Online Store) meat & fish
Slide 33: Discontinuing processed meat and fish clarifies the strategy
Discontinuing processed meat and fish clarifies the strategy On 23 April 2024, we announced a business transaction whereby Fodelia Retail Oy will sell the business selling products under the Perniön Liha brand to Perniön 1930 Oy and the business selling products under the Helsingin Makkaratehdas bra
Slide 34: Easy & Tasty
EASY & TASTY PRIVATE LABEL Heat & Eat Pita breads Snacks Homestyle Meals (Online Store)
Slide 35: Snacks
SNACKS
Slide 36: Oikia is the only crisp producer in mainland Finland
Oikia is the only crisp producer in mainland Finland Our location in Northern Ostrobothnia, in the area of the midnight sun, gives us unbeatable advantages: The purity of Finnish ingredients is a well- OIKIA TRAVELS TO YOUR known fact, in addition to which potatoes MOUTH FROM NORTHERN and oats grown
Slide 37: Snacks net sales 2023
SNACKS NET SALES 2023 BY REGION OIKIA / PL BY PRODUCT CATEGORY % % % FINLAND 87% EXPORTS OIKIA 31% PRIVATE LABEL 69% CRISPS 66% CORN SNACKS 16% 13% OAT SNACKS 11% OTHERS 7%
Slide 38: Growth drivers
Growth drivers ▪ Exciting new products. ▪ A distinctive concept, from packaging to story. ▪ Finnish ingredients. ▪ Active, flexible and swift A TUBER WELL PLANTED IS A development work in cooperation CRISP HALF DONE with customers. More extensive consideration of consumption moments. ▪ We will conti
Slide 39: Crisps!
CRISPS MAYDAY WITHOUT CRISPS IS LIKE A BALLOON HOLIDAY. TIME TO EAT COLLECT 7 DIFFERENT WITHOUT AIR. CRISPS SLOWLY. CRISPS AND EAT CRISPS! THEM. A BURGER WITHOUT WHAT IS A GOOD POTATO CRISPS THE SUN SHINES ON LIKE? CRISP. IS LIKE A CRISP WITHOUT THE CRISP – IT’S A BURGER. SPRING. POTATO CASSEROLE -
Slide 40: Real food with little effort
REAL FOOD WITH LITTLE EFFORT.
Slide 41: Oikiaruoka.fi
OIKIARUOKA.FI THE GOLDEN CIRCLE ANSWERS: WHY All companies know what they are doing. WHAT We exist so that cooking no longer dictates the day's agenda. Selling products or services HOW Some companies build competitive advantage HOW over others by how they operate. With the ability to order real food
Slide 42: Easier day-to-day life, real food
Easier day-to-day life, real food. There is not always the time, energy or will to stop at a shop. To decide what to eat today and to spend time cooking. Oikia brings freedom to day-to-day life. I can pre-order home-made food with a long shelf life that I can easily finish to my own taste to stock u
Slide 43: Growth drivers
GROWTH DRIVERS Soft launch Brand and concept clarification of the upgraded brand in June 2024 Developing the product range Larger launch in August when schools start. Increasing the awareness and life- cycle value of customer relationships (outdoor advertising, digital channels, radio used in launch
Slide 44: Towards growth
Towards growth. 16 May 2024 Riikka Wulff riikka.wulff@fodeliaretail.fi
Slide 45: Marjavasu Oy Company overview
Marjavasu Oy Company overview
Slide 46: Full-service juice company
Full-service juice company • Marjavasu operates in the professional kitchen target group, producing and packaging juice concentrates, whole juices and fruit and berry purees without additives for HoReCa customers under the DeliMax brand. In addition, the company packages and produces juice concentra
Slide 47: Products
Products • Juice concentrates and whole juices • Juice dispensers • Fruit purees 3
Slide 48: Market situation
Market situation - We are the only producer of canister-packed juice concentrates other than mixed juice concentrate - Finland’s third-largest producer of mixed juice concentrate - Market leader in juice dispensers in the private hotel, spa and sports institute segment
Slide 49: Why we are successful
Why we are successful • Straightforward production and distribution channel solutions • Agility and bold reaction to the market • Employees committed to the company • multi-skilled • Strict financial management and systematic board work • Customer knowledge and customer service • Committed customers
Slide 50: Customer accounts and distribution channels
Customer accounts and distribution channels Marjavasu’s net sales are The 10 largest customers The 25 largest customers generated entirely by B2B generate approx. 70% of net generate approx. 85% of net customers sales sales The public sector accounts 2/3 of net sales are for more than 40% of 1/3 of
Slide 51: Customer accounts and distribution channels
Customer accounts and distribution channels Customer accounts Private care Private hotels and spas Sports institutes Large staff canteens Service stations Public sector Distribution channels • 1/3 of net sales from direct delivery • 2/3 of net sales via wholesalers (Kespro, Meira Nova, Wihuri, Aimo)
Slide 52: Personnel
Personnel • Eight-person team Marjavasu: • Managing Director Esa • Sales Director Ulla • Sales Manager (juice dispenser customers) Jenni • Warehouse outgoing and incoming Jani • Production and recipes Mika • Packaging Simo, Jussi and Jere • Beverage dispenser service supervision and regional mainten
Slide 53: Key figures 2023
Key figures 2023 Net sales 3,674,000 Growth 20% Operating profit 18%/€668,000
Slide 54: The Marjavasu of the future
The Marjavasu of the future • We are looking for strong growth in the juice dispenser market, with the widest range of juices on the market, the best service and equipment that works. The aim is 40 new customer accounts/year. Exports of juice dispenser services and juice concentrates will be opened.
Slide 55: The Marjavasu of the future
The Marjavasu of the future ➢ Is a pioneer in the Finnish juice market ➢ Launches new products every year ➢ Provides the best service to customers 11
Slide 56: got PALVe,
got PALVe, * oR one MEHUTALO
Slide 57: Fodbar Oy
Fodbar Oy Public market challenger company Feelia product x Barona’s personnel = New concept for the service market
Slide 58: Fodbar Oy aims for strong growth
Fodbar Oy aims for strong growth Feelia product + Barona personnel is a new product for the service market • Growth target set at €50 million by 2028 • The company estimates net sales of • Growth will use the extensive personnel approximately €10 million and an expertise of Barona companies and EBIT
Slide 59: Transformation of the municipal sector opens up a previously closed market
The transformation of the municipal sector and social welfare and healthcare counties opens up a previously closed market • Estimated market size approx. €1.2 billion • Fodbar will participate in tenders valued at approx. • For the time being, less than 5% has been subjected to €24 million in 2024 t
Slide 60: The competitive situation in our market
The competitive situation in our market Market of the few – tenders typically involve 4–5 companies Fodbar is a small and agile challenger
Slide 61: Net sales Fodbar Oy 2024
Net sales Fodbar Oy 2024 +€10 million • The company estimates net sales of approximately €10 million Distribution of net sales by and an EBITDA level of approximately 5% for 2024 customer segment • For 2025, it will be possible to grow to approximately €20 million through successful tendering • The
Slide 62: Fodbar contracts by region
Oulu Counties 2022– • €290k 2024 Ostrobothnia North Oulu, Oulunsalo Kuivaniemi, Ii • €765k Northern • €990k/year Finland Hailuoto, Liminka, Lumijoki Muhos, Utajärvi, Tyrnävä, Vaala • €970k/year • €1.5 million/year, cleaning €180,000/year Kärsämäki Järvenpää • €580k/year, cleaning €300,000/year • €76
Slide 63: Thank you!
Thank you!