Sharkninja, Inc. · NYSE:SN
Sharkninja — Investor Presentation (March 2025)
34 slides from Sharkninja's investor presentation, March 2025
Slide 1: Investor Presentation March 2025
INVESTOR PRESENTATION MARCH 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect the Company’s current views with respect to, among other things, future events and its future business, financial condition, results of operations
Slide 3: Introduction to SharkNinja
Introduction to SharkNinja
Slide 4: Who We Are
Who We Are $5.5bn 21% The people who built a consumer problem solving engine Net Sales1 Net Sales CAGR2 (2008-2024) We solve consumer problems that others either do not see or are unable to solve 35 36 We create five-star rated innovative lifestyle solutions Markets1 Sub-categories1 for consumers in
Slide 5: Two Scaled, Diverse and Growing Brands
Two Scaled, Diverse and Growing Brands $5.5Bn 15 Total Sub-Categories4 21 Total Sub-Categories4 6 new product sub-categories $250M 9 new product sub-categories entered in the last 3 years2 4 M entered in the last 3 years3 4 1 2008 2024 $2.6Bn Net Sales $2.9Bn Net Sales Net Sales (2024) (2024) 1. Rep
Slide 6: Who We Serve
Who We Serve A discerning and educated global consumer They’re the people who read the reviews and scour the ratings, delighted by new technology. They’re proud of their homes. They know value when they see it because they’ve done the research. They only trust brands that have proven their worth. Pe
Slide 7: What We Deliver
What We Deliver SharkNinja strives to deliver all four of these critical consumer value points in every innovative product we bring to market SPEED PERFORMANCE QUALITY VALUE First-to-market High-performing 5-star Accessible disruptive products that quality product prices for innovations exceed exper
Slide 8: How We Do It
How We Do It Our competitive moat deepens over time through a relentless focus on 1 2 these four key areas Our success is directly connected to our unique mindset, culture, and the way we think about the Unique mindset consumer. At each and every layer in our Relentless consumer focus organization,
Slide 9: Disruptive Innovation
1 Disruptive Innovation Consumer-Centric Innovation Driven by a Global Engineering Team • 1,000+ cross-functional engineers and designers1 • Global product design team in U.S., U.K. and China • 24/7 global innovation cycle • 5,200+ issued patents in force globally1 • Dynamic testing with rapid turna
Slide 10: Global, Agile Supply Chain
2 Global, Agile Supply Chain Our highly-efficient, scaled, and agile global supply chain enables us to deliver high-quality products with market-leading performance at compelling value • Diversified supplier network across Southeast Asia • Dual-sourcing for key products to ensure a consistent supply
Slide 11: Always-on 360 Degree Marketing
3 Always-on 360 Degree Marketing Our storytelling is based on real consumer insights and genuine experiences. Bolstered by our data-driven approach to marketing, we are able to reach the right audience and drive demand Long-Form Storytelling Short-Form Storytelling • Infomercials every year • 15 and
Slide 12: Omni-channel Distribution
4 Omni-channel Distribution Creating & fulfilling demand Our global marketing organization deploys strategies that capture the hearts and minds of consumers worldwide. We do not wait for demand to happen, we create it. We never practice retailer exclusivity. We focus on being everywhere our consumer
Slide 13: Our Three-Pillar Growth Strategy
Our Three-Pillar Growth Strategy Driving Sustainable Long-Term Global Growth Our highly diversified business is powered by trusted brands, which we believe enables us to drive sustainable long-term global growth. We continuously broaden our geographic footprint and scale into new product categories
Slide 14: Growing Share in Our Existing Categories
Growing Share in Our Existing Categories Our proven track record of bringing disruptive products to market and developing one consumer solution after another has allowed us to enter multiple product categories, add more retailers and enlarge the offer at current ones, driving significant growth and
Slide 15: Innovation in Our Existing Categories
Innovation in Our Existing Categories Ninja Luxe Café Shark FlexFusion Shark PowerDetect Ninja Crispi • Entered the super-premium espresso • Shark FlexFusion styling systems • Shark PowerDetect cordless and • Introduced the first-of-its-kind segment for the first time with the address a key consumer
Slide 16: New Sub-categories Launched in 2024
New Sub-categories Launched in 2024 Coolers Indoor-Outdoor Fans Frozen Drink Makers Skincare • New technology with the Ninja • Shark FlexBreeze is built for both indoor • At peak, the waitlist to buy the Ninja • CryoGlow is an LED beauty device that FrostVaultTM Cooler and outdoor use Slushi from ou
Slide 17: Expanding Within and Around the Home
Expanding Within and Around the Home To more homes, more rooms, and more growth for us Shark Categories1 Ninja Categories1 • Mops • Blenders • Electric kettles • Handheld Vacuums • Food Processors • Waffle Makers • Upright Vacuums • Coffee Makers • Outdoor Grills • Corded Stick Vacuums • Air Fryers
Slide 18: Entering New Geographies
Entering New Geographies Our products are distributed in 35 markets and our international expansion remains a key area of strategic focus With the success of our direct model in the United Kingdom, we have been able to consistently leverage this model to successfully enter and meaningfully grow in n
Slide 19: We Are Just Getting Started
We Are Just Getting Started Net Sales $5.5Bn • Large and Expanding TAM • Deep and Widening Competitive Moat • Increasingly Diversified Product Offering • Sustainable Three-Pillar Growth Strategy $1.5Bn ENTER GROW SHARE IN ADJACENT INTERNATIONAL EXISTING AND NEW EXPANSION $250MM CATEGORIES CATEGORIES
Slide 20: SharkNinja 2025 Roadmap to Lasting Success
SharkNinja 2025 Roadmap to Lasting Success Disruptive Consumer Focused Manically Consumer Focused: Innovation: Deliver highly desired Remember that each day we are products at scale gaining loyal consumers or losing frustrated ones Ruthless focus on Product Cost and Unstoppable Team Building: Avg Se
Slide 21: Financial Overview
Financial Overview Financial Overview
Slide 22: Our Compelling Financial Profile
Our Compelling Financial Profile Robust Organic Growth Strong Margin Profile Efficient Capital Deployment Strong Free Cash Flow Profile Significant Capital Allocation Flexibility 22
Slide 23: Drivers of Strong Growth
Drivers of Strong Growth Top-Line Growth Drivers Gross Margin Drivers Continue to rapidly innovate and take share within existing categories Global, agile and highly scalable manufacturing and supply chain Continue to expand across sub-categories and adjacencies; more use occasions and more products
Slide 24: Full Year 2024 Financial Results
Full Year 2024 Financial Results ($MM) Adjusted Net Sales 1 Net Sales by Product Category Net Sales by Region $5,529 $569 $4,176 $1,733 $1,179 $3,620 $339 $117 $654 $1,236 $590 $794 $1,718 $1,079 $1,442 $3,796 $2,923 $3,018 $1,932 $1,819 $2,063 2022 2023 2024 2022 2023 2024 2022 2023 2024 80 YoY Gro
Slide 25: Full Year 2024 Financial Results
Full Year 2024 Financial Results ($MM) Adjusted Gross Profit1 Adjusted EBITDA 2 Margin (%) Margin (%) $2,715 $951 $1,959 $720 49.1% $1,448 46.9% $520 17.2% 17.2% 40.0% 14.4% 2022 2023 2024 2022 2023 2024 Note: Adjusted Gross Profit margin and Adjusted EBITDA margin expressed as a % of Adjusted Net S
Slide 26: Fiscal Year 2025 Outlook as of February 13, 2025
Fiscal Year 2025 Outlook as of February 13, 2025 Metric FY 2025 Outlook Net Sales +10% to +12% $4.80 to $4.90 Adjusted Net Income Per Share 1, 3 (+10% to +12%) $1,070MM to $1,090MM Adjusted EBITDA 2, 3 (+13% to +15%) GAAP effective tax rate ~24% to ~25% Diluted weighted average shares outstanding ~1
Slide 27: Capital Structure Overview
Capital Structure Overview ($MM) Capitalization December 31, 2024 Cash and Cash Equivalents $364 Total Debt 1 $780 Net Debt $416 LTM Adjusted EBITDA (Q4 2024)2 $951 LTM Net Leverage (Q4 2024)3 0.4x 1. Consists of outstanding borrowings of $779.6 million under the term loan and revolving credit facil
Slide 28: Every home in our global markets
Every home in our global markets Every day more consumers around the world welcome 5-star SharkNinja products into their homes. Our mission is to positively impact people’s lives every day in every home in our global markets 28
Slide 29: Appendix
Appendix
Slide 30: Historical P&L Summary
Historical P&L Summary ($MM, except per share amounts) Year Ended December 31, CAGR Three Months Ended December 31, YoY Growth 2022 2023 2024 ’22–’24 2023 2024 Q4’23 – Q4’24 Adjusted Net Sales1 $3,620 $4,176 $5,529 23.6% $1,377 $1,787 29.7% Adjusted Gross Profit2 $1,448 $1,959 $2,715 37.0% $653 $855
Slide 31: Non-GAAP Financial Measures
Non-GAAP Financial Measures Adjusted Net Sales and Adjusted Gross Profit Reconciliation | ($MM) Year Ended December 31, Three Months Ended December 31, 2022 2023 2024 2023 2024 Net Sales $3,717 $4,254 $5,529 $1,377 $1,787 Divested Subsidiary Adjustment1 $(97) $(78) - - - Adjusted Net Sales $3,620 $4
Slide 32: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted Operating Income Reconciliation | ($MM) Year Ended December 31, Three Months Ended December 31, 2022 2023 2024 2023 2024 Operating income $321 $374 $644 $101 $205 Share-Based Compensation1 $6 $47 $85 $22 $37 Litigation Costs2 $5 $9 $37 $4 $(6) Amortizatio
Slide 33: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted Net Income Reconciliation | ($MM, except share and per share amounts) Year Ended December 31, Three Months Ended December 31, 2022 2023 2024 2023 2024 Net Income $232 $167 $439 $49 $129 Share-Based Compensation1 $6 $47 $85 $22 $37 Litigation Costs2 $5 $9
Slide 34: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted EBITDA Reconciliation | ($MM) Year Ended December 31, Three Months Ended December 31, 2022 2023 2024 2023 2024 Net Income $232 $167 $439 $49 $129 Interest Expense, Net $27 $45 $63 $16 $17 Provision for Income Taxes $70 $126 $134 $41 $36 Depreciation and A