Slide 1: Investor Presentation August 2025
INVESTOR PRESENTATION AUGUST 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect the Company’s current views with respect to, among other things, future events and its future business, financial condition, results of operations
Slide 3: Introduction to SharkNinja
Introduction to SharkNinja
Slide 4: Who We Are
Who We Are $5.5bn 21% The people who built a consumer problem solving engine Net Sales1 Net Sales CAGR2 (2008-2024) We solve consumer problems that others either do not see or are unable to solve 35 36 We create five-star rated innovative lifestyle solutions Markets1 Sub-categories1 for consumers in
Slide 5: Two Scaled, Diverse and Growing Brands
Two Scaled, Diverse and Growing Brands $5.5Bn 15 Total Sub-Categories4 21 Total Sub-Categories4 6 new product sub-categories $250M 9 new product sub-categories entered in the last 3 years2 4 M entered in the last 3 years3 4 1 2008 2024 $2.6Bn Net Sales $2.9Bn Net Sales Net Sales (2024) (2024) 1. Rep
Slide 6: Who We Serve
Who We Serve A discerning and educated global consumer They’re the people who read the reviews and scour the ratings, delighted by new technology. They’re proud of their homes. They know value when they see it because they’ve done the research. They only trust brands that have proven their worth. Pe
Slide 7: What We Deliver
What We Deliver SharkNinja strives to deliver all four of these critical consumer value points in every innovative product we bring to market SPEED PERFORMANCE QUALITY VALUE First-to-market High-performing 5-star Accessible disruptive products that exceed quality product prices for innovations expec
Slide 8: How We Do It
How We Do It Our competitive moat deepens over time through a relentless focus on these four key 1 2 areas Our success is directly connected to our unique mindset, culture, and the way we think about the consumer. At each Unique mindset and every layer in our organization, we are relentlessly Relent
Slide 9: Disruptive Innovation
1 Disruptive Innovation Consumer-Centric Innovation Driven by a Global Engineering Team • 1,000+ cross-functional engineers and designers1 • Global product design team in U.S., U.K. and China • 24/7 global innovation cycle • 5,200+ issued patents in force globally1 • Dynamic testing with rapid turna
Slide 10: Global, Agile Supply Chain
2 Global, Agile Supply Chain Our highly-efficient, scaled, and agile global supply chain enables us to deliver high-quality products with market-leading performance at compelling value • Diversified supplier network across Southeast Asia • Dual-sourcing for key products to ensure a consistent supply
Slide 11: Always-on 360 Degree Marketing
3 Always-on 360 Degree Marketing Our storytelling is based on real consumer insights and genuine experiences. Bolstered by our data-driven approach to marketing, we are able to reach the right audience and drive demand Long-Form Storytelling Short-Form Storytelling • Infomercials every year • 15 and
Slide 12: Omni-channel Distribution
4 Omni-channel Distribution Creating & fulfilling demand Our global marketing organization deploys strategies that capture the hearts and minds of consumers worldwide. We do not wait for demand to happen, we create it. We never practice retailer exclusivity. We focus on being everywhere our consumer
Slide 13: Our Three-Pillar Growth Strategy
Our Three-Pillar Growth Strategy Driving Sustainable Long-Term Global Growth Our highly diversified business is powered by trusted brands, which we believe enables us to drive sustainable long-term global growth. We continuously broaden our geographic footprint and scale into new product categories
Slide 14: Growing Share in Our Existing Categories
Growing Share in Our Existing Categories Our proven track record of bringing disruptive products to market and developing one consumer solution after another has allowed us to enter multiple product categories, add more retailers and enlarge the offer at current ones, driving significant growth and
Slide 15: Innovation in Our Existing Categories
Innovation in Our Existing Categories Ninja Luxe Café Shark FlexFusion Shark PowerDetect Ninja Crispi • Entered the super-premium espresso segment • Shark FlexFusion styling systems address a key • Shark PowerDetect cordless and robot • Introduced the first-of-its-kind portable for the first time wi
Slide 16: New Sub-categories Launched in 2024
New Sub-categories Launched in 2024 Coolers Indoor-Outdoor Fans Frozen Drink Makers Skincare • New technology with the Ninja FrostVaultTM Cooler • Shark FlexBreeze is built for both indoor and • At peak, the waitlist to buy the Ninja Slushi from • CryoGlow is an LED beauty device that focuses on out
Slide 17: Expanding Within and Around the Home
Expanding Within and Around the Home To more homes, more rooms, and more growth for us Shark Categories1 Ninja Categories1 • Mops • Blenders • Outdoor Grills • Handheld Vacuums • Food Processors • Outdoor Ovens • Upright Vacuums • Coffee Makers • Carbonation Drink • Corded Stick Vacuums • Air Fryers
Slide 18: Entering New Geographies
Entering New Geographies Our products are distributed in 35 markets and our international expansion remains a key area of strategic focus With the success of our direct model in the United Kingdom, we have been able to consistently leverage this model to successfully enter and meaningfully grow in n
Slide 19: We Are Just Getting Started
We Are Just Getting Started Net Sales $5.5Bn • Large and Expanding TAM • Deep and Widening Competitive Moat • Increasingly Diversified Product Offering • Sustainable Three-Pillar Growth Strategy $1.5Bn GROW SHARE IN ENTER ADJACENT INTERNATIONAL EXISTING AND NEW EXPANSION $250MM CATEGORIES CATEGORIES
Slide 20: SharkNinja 2025 Roadmap to Lasting Success
SharkNinja 2025 Roadmap to Lasting Success Disruptive Consumer Focused Innovation: Deliver Manically Consumer Focused: highly desired products at scale Remember that each day we are gaining loyal consumers or losing frustrated ones Ruthless focus on Product Cost and Avg Sell Unstoppable Team Buildin
Slide 21: Financial Overview
Financial Overview Financial Overview
Slide 22: Our Compelling Financial Profile
Our Compelling Financial Profile Robust Organic Growth Strong Margin Profile Efficient Capital Deployment Strong Free Cash Flow Profile Significant Capital Allocation Flexibility 22
Slide 23: Drivers of Strong Growth
Drivers of Strong Growth Top-Line Growth Drivers Gross Margin Drivers Continue to rapidly innovate and take share within existing categories Global, agile and highly scalable manufacturing and supply chain Continue to expand across sub-categories and adjacencies; more use occasions and more products
Slide 24: Fiscal Year 2025 Outlook as of August 7, 2025
Fiscal Year 2025 Outlook as of August 7, 2025 Metric Prior FY 2025 Outlook Updated FY 2025 Outlook Net Sales +11% to +13% +13% to +15% $4.90 to $5.00 $5.00 to $5.10 Adjusted Net Income Per Share1, 3 (+12% to +14%) (+14% to +17%) $1,090MM to $1,110MM $1,100MM to $1,120MM Adjusted EBITDA2, 3 (+15% to
Slide 25: Capital Structure Overview
Capital Structure Overview ($MM) Capitalization June 30, 2025 Cash and Cash Equivalents $188 Total Debt1 $759 Net Debt $571 LTM Adjusted EBITDA (Q2 2025)2 $977 LTM Net Leverage (Q2 2025)3 0.6x 1. Consists of outstanding borrowings of $759.4 million under the term loan. 2. We define Adjusted EBITDA a
Slide 26: Every home in our global markets
Every home in our global markets Every day more consumers around the world welcome 5-star SharkNinja products into their homes. Our mission is to positively impact people’s lives every day in every home in our global markets 26
Slide 27: Appendix
Appendix
Slide 28: Second Quarter P&L Summary
Second Quarter P&L Summary ($MM, except per share amounts) Three Months Ended June 30, YoY Growth 2024 2025 Q2’24 – Q2’25 Net sales $1,249 $1,445 15.7% Adjusted Gross Profit1 $614 $714 16.3% % Adjusted Gross Margin2 49.2% 49.4% Adjusted Operating Income3 $143 $194 35.1% Adjusted EBITDA4 $168 $223 33
Slide 29: Non-GAAP Financial Measures
Non-GAAP Financial Measures Adjusted Gross Profit Reconciliation | ($MM) Three Months Ended June 30, 2024 2025 Net sales $1,249 $1,445 Cost of sales $(648) $(737) Gross profit $601 $708 Gross margin % 48.1% 49.0% Product Procurement Adjustment1 $13 $5 Product recall2 - $1 Adjusted Gross Profit $614
Slide 30: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted Operating Income Reconciliation | ($MM) Three Months Ended June 30, 2024 2025 Operating income $104 $169 Share-based compensation1 $14 $11 Litigation costs2 $7 - Amortization of acquired intangible assets3 $5 $5 Product Procurement Adjustment4 $13 $5 Prod
Slide 31: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted Net Income Reconciliation | ($MM, except share and per share amounts) Three Months Ended June 30, 2024 2025 Net Income $68 $140 Share-based compensation1 $14 $11 Litigation costs2 $7 - Foreign currency gains, net3 $(0) $(27) Amortization of acquired intan
Slide 32: Non-GAAP Financial Measures (Cont.)
Non-GAAP Financial Measures (Cont.) Adjusted EBITDA Reconciliation | ($MM) Three Months Ended June 30, 2024 2025 Net Income $68 $140 Interest expense, net $15 $14 Provision for income taxes $22 $41 Depreciation and amortization $29 $35 EBITDA $134 $230 Share-based compensation1 $14 $11 Litigation co